Facebook & Social Media Advertising In New York

If you are hoping to reach new prospects, Facebook must be in your playbook. Facebook and Social Media advertising will provide you with access to people In New York, possessing the interests and geographic targeting you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the visitors you get. The question becomes, can it be worth the money?

After you reach people In New York, then what? It really depends on what you want to accomplish. Are we sending visitors to your web site? Are we trying to get people In New York to become fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Before launching your marketing campaign, we can help you to pinpoint what it is that you need to achieve.

Remember to let our website design company In New York to serve your business to succeed. Excellent designs by our website design agency help your business and achieve results!

Reaching Your Prospects In New York on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Focusing on individuals who have been to your site in the past (retargeting);
• People who are followers of your page;
• Prospects who have very similar interests (including other pages on Facebook);
• Prospects who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, income, occupation, job title, location, pursuits and more. These people end up part of an "audience" which can include many people. Facebook doesn't provide us with that list, however it will show our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Required

The primary benefit Facebook offers In New York is its capacity to get to prospects that are not actively searching for what you offer. This does not mean they won't have an interest. It just means they are not actively performing a search when they view your advertisement. However, they most likely were seeking something like what you offer very recently.

The search engines are restricted to the people in fact searching. A prospect may be in the market for an attorney, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Local Market Places

• Are you an attorney? Health care provider? Home repair company? A restaurant or merchant?
• For any organization who conducts business regionally In New York Facebook is a great technique to reach your target audience.
• We are able to focus on your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special on Thursdays? We can do that.

The beauty of Facebook is the ability to target. You can run a small advertising campaign that behaves in very big ways, by merely focusing on the correct prospects, in the right market, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per ad view (paying for advertisements to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a problem with Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they are browsing since they have a actual need. They tend to convert from web surfer to prospect at a greater rate, simply because they have a current need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture someone's attention. They may or may not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our pay per click advertising consultants, our local advertising agency in Nassau County, search engine optimization ad agency or retargeting companies
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing spend truly depends upon the numbers.

Suppose Bing clicks are $12 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and exactly how the market responds to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our website design professionals, our graphic design services on Long Island or our online advertising consulting services in Nassau County contact us today.

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an ad we test graphics, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our outstanding marketing campaign operations is the critical component in making the most of your advertising dollars with all internet advertising, but particularly with Facebook.

Our lead generation and services of our display advertising advertising agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063