Facebook & Social Media Advertising In Nassau County

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Nassau County, having the interests and geography you seek.

Obviously, everything comes at a price. You must pay Facebook for the traffic you get. The concern becomes, is it worth the cost?

Once you reach people In Nassau County, then what? It genuinely depends on what you want to achieve. Are we driving people to your website? Are we hoping to get people In Nassau County to be fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Before starting your campaign, we can help you to determine precisely what you really need to accomplish.

Remember to speak with our website design agency In Nassau County to help your business to achieve real results. Strong designs from our website design agency can help and drive results!

Reaching Your Prospects In Nassau County on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have been to your website before (retargeting);
• Individuals that are enthusiasts of your page;
• Potential customers that have related interests (such as other pages on Facebook);
• People who meet demographic criteria;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, income, career, job title, location, interests and more. These people end up part of an "audience" which can include any number of individuals. Facebook does not provide us with that list, however it will show our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Necessary

The main benefit Facebook offers In Nassau County is its capability to get to prospects that are not proactively searching for what you offer. This does not mean they will not have an interest. It just means they aren't actively conducting a search when they view your advertisement. However, they most likely were seeking something similar to what you offer very recently.

The search engines are limited to individuals in fact searching. A person may be in the market for an attorney, but if they aren't doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting into Local Market Places

• Are you an attorney? Medical professional? Home renovation company? A restaurant or merchant?
• For any organization who conducts business regionally In Nassau County Facebook is a great technique to reach your target audience.
• We have the ability to concentrate on your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Thursdays? We can do that.

The appeal of Facebook is the ability to target. You can operate a small marketing campaign that functions in huge ways, simply by targeting the correct prospects, in the right region, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (paying for ads to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a disadvantage in Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they are browsing since they have a genuine need. They have a tendency to convert from web surfer to prospect at a greater rate, since they have a need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture a person's focus. They might or might not be actively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to discuss the services of our PPC ad agency, our local ad consultants in Suffolk County, SEO company in Nassau County or remarketing campaign
please contact our offices.

Whether Facebook is a "good deal" for your marketing budget genuinely depends upon the numbers.

Suppose Bing clicks are $14 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your campaign, your offer, and the way the marketplace responds to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our web design agency, our graphic design companies in Nassau County or our advertising consulting services contact us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an advertisement we test images, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our great marketing campaign operations is the essential component in making the most of your advertising spend with all online advertising, but especially with Facebook.

Our lead gen service and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063