Facebook & Social Media Advertising In Jefferson Valley Yorktown

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will provide you with access to people In Jefferson Valley Yorktown, with the interests and geography you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the visitors you get. The concern becomes, can it be worth the cost?

When you reach people In Jefferson Valley Yorktown, then what? It genuinely depends on what you would like to achieve. Are we sending people to your site? Are we looking to get people In Jefferson Valley Yorktown to become fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Before launching your advertising campaign, we are able to help you to pinpoint what it is that you need to achieve.

Remember to let our website design experts In Jefferson Valley Yorktown to serve you to maximize results. Exceptional designs designed by our website design experts help your business and secure results!

Reaching Your Prospects In Jefferson Valley Yorktown on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Targeting people who have been to your site in the past (retargeting);
• Potential customers who are followers of your page;
• Individuals who may have very similar passions (such as other pages on Facebook);
• Potential customers who meet demographic criteria;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, salary, career, job title, location, interests and much more. These people end up part of an "audience" which may consist of many people. Facebook does not give us that list, however it will display our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The main benefit Facebook offers In Jefferson Valley Yorktown is its capacity to get to prospects that are not proactively trying to find what you offer. This does not mean they will not have an interest. It just means they aren't actively performing a search when they see your ad. However, they probably were seeking something like what you provide very recently.

The search engines like Google are limited to people actually searching. A prospect may be in the market for a lawyer, but if they aren't performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Getting into Regional Market Places

• Are you an attorney? Doctor? Home renovation business? A restaurant or store?
• For any business who does business locally In Jefferson Valley Yorktown Facebook is a great technique to reach your target audience.
• We are able to concentrate on your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? No worries!
• Want to have a special offer on Wednesday? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a very small campaign that behaves in very big ways, by simply targeting the right prospects, in the right geography, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad impression (spending money on advertisements to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a disadvantage in Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing since they have a genuine need. They tend to convert from surfer to qualified prospect at a higher rate, because they have a current need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook may catch someone's focus. They might or might not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our pay per click advertising consultants, our local ad company in New York, SEO ad agency in New York or retargeting companies
please contact our offices.

Whether Facebook is really a "good deal" for your advertising spend truly depends on the numbers.

Suppose Bing clicks are $10 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and the way the market reacts to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk County website design consultants, our graphic design or our advertising consulting services on Long Island contact us today.

Facebook Campaigns Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an ad we test images, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our outstanding campaign operations is the essential component in making the most of your marketing and advertising spend with all online marketing, but particularly with Facebook.

Our lead generation in Suffolk and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063