Facebook & Social Media Advertising In Fishers Island

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising will provide you with the means to access people In Fishers Island, possessing the interests and geographic targeting you want.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted visitors you receive. The question becomes, is it worth the cost?

Once you connect with people In Fishers Island, then what? It really depends on what you would like to accomplish. Are we driving people to your site? Are we looking to get people In Fishers Island to be fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your campaign, we can help you to identify precisely what you really need to achieve.

Remember to call our website design agency In Fishers Island to assist you to maximize results. Powerful designs by our website design experts help you and drive results!

Reaching Your Prospects In Fishers Island on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Targeting people who have visited your web site previously (retargeting);
• Potential customers that are followers of your page;
• Individuals who have very similar pursuits (such as other pages on Facebook);
• Individuals who meet demographic factors;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, salary, occupation, job title, location, interests and much more. These individuals end up part of an "audience" which may include many individuals. Facebook doesn't provide us with that list, but it will present our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Necessary

The main advantage Facebook offers In Fishers Island is its capability to appear in front of prospects who are not actively trying to find what you offer. This doesn't mean they won't be interested. It simply means they are not actively conducting a search when they see your ad. However, they probably were seeking something such as what you offer very recently.

The search engines like Google are limited to people in fact searching. A prospect may be considering a lawyer, but if they are not performing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Out to Regional Market Places

• Are you an attorney? Health care provider? Home services business? A restaurant or store?
• For any company who does business regionally In Fishers Island Facebook is a great method to reach your audience.
• We have the ability to focus on your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a small campaign that functions in huge ways, by simply concentrating on the correct prospects, in the right location, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad impression (paying for ads to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a challenge with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they're searching since they have a actual need. They tend to convert from web surfer to prospect at a greater rate, since they have a need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook might capture someone's attention. They may or may not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our PPC advertising agency, our local advertising professionals, SEO ad agency or retargeting companies in Nassau County
please contact our offices.

Whether Facebook is really a "good deal" for your marketing budget truly depends upon the numbers.

Suppose search engine clicks are $10 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your strategy, your offer, and exactly how the market responds to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our website design professionals, our graphic design services or our advertising consulting services on Long Island call us today.

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an advertisement we test pictures, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our outstanding campaign management is the crucial component in making the most of your advertising and marketing dollars with all online advertising, but especially with Facebook.

Our lead gen and services of our display ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063