Facebook & Social Media Advertising In Fishers Island

If you're trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will provide you with the means to access people In Fishers Island, with the interests and geographic targeting you seek.

Obviously, everything comes at a price. You must pay Facebook for the visitors you receive. The question becomes, is it worth it?

Once you connect with people In Fishers Island, then what? It really depends on what you would like to accomplish. Are we pushing visitors to your site? Are we looking to get people In Fishers Island to be fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Prior to starting your campaign, we are able to help you to pinpoint precisely what you need to achieve.

Remember to call our website design company In Fishers Island to help your business to achieve results. Powerful designs designed by our website design agency help you and achieve results!

Reaching Your Prospects In Fishers Island on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Targeting individuals who have visited your website before (retargeting);
• Individuals that are enthusiasts of your page;
• Individuals who may have related interests (which include other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, salary, career, job title, area, hobbies and much more. These individuals end up part of an "audience" which can include many individuals. Facebook doesn't give us that list, but it will present our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The primary advantage Facebook offers In Fishers Island is its capability to reach prospects who are not actively trying to find what you offer. This does not mean they won't have an interest. It simply means they are not actively conducting a search when they view your ad. However, they most likely were seeking something like what you provide quite recently.

The search engines like Google are limited to people in fact searching. A prospect may be in the market for legal counsel, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Regional Market Places

• Are you a lawyer? Medical professional? Home renovation company? A restaurant or merchant?
• For any business who does business regionally In Fishers Island Facebook is a great technique to appear in front of your audience.
• We have the ability to focus on your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We can do that.

The great thing about Facebook is the capacity to target. You can run a small marketing campaign that behaves in very big ways, by simply targeting the correct prospects, in the right market, with the right message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad impression (paying for ads to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a challenge with Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing since they have a actual need. They have a tendency to convert from surfer to qualified prospect at a higher rate, simply because they have a current need that they must fulfill (finding legal help).

In comparison, an ad on Facebook may catch a person's focus. They might or might not be actively looking for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our Long Island pay per click ad company, our local ad company in NY, SEO ad agency in NY or remarketing companies
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing dollars genuinely will depend on the numbers.

Suppose search engine clicks are $14 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and exactly how the market reacts to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Nassau County website design company, our graphic design or our advertising consulting services contact us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an ad we test images, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign operations is the critical component in making the most of your marketing spend with all internet advertising, but especially with Facebook.

Our lead generation company in Suffolk County and services of our display advertising ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063