Facebook & Social Media Advertising In Brooklyn

If you are trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising and marketing will give you access to people In Brooklyn, possessing the interests and geography you seek.

Of course, everything comes at a cost. You do need to pay Facebook for the visitors you receive. The concern becomes, can it be worth it?

Once you connect with people In Brooklyn, then what? It truly depends on what you would like to accomplish. Are we driving people to your web site? Are we looking to get people In Brooklyn to be fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Before starting your campaign, we are able to help you to pinpoint what it is that you need to achieve.

Remember to allow our website design experts In Brooklyn to assist you to maximize results. Professional designs designed by our website design agency help you and drive results!

Reaching Your Prospects In Brooklyn on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Targeting individuals who have visited your website before (retargeting);
• Potential customers who are enthusiasts of your page;
• Individuals who may have similar passions (including other pages on Facebook);
• Individuals who meet demographic considerations;
• People who are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, salary, profession, job title, area, passions and even more. These individuals become part of an "audience" which can include any number of individuals. Facebook does not give us that list, but it will present our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main benefit Facebook offers In Brooklyn is its ability to get to prospects that are not actively searching for what you offer. This doesn't mean they won't have an interest. It just means they aren't actively performing a search when they see your ad. However, they probably were looking for something similar to what you provide very recently.

The search engines are restricted to individuals actually searching. A prospect may be interested in a lawyer, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Getting to Local Areas

• Are you a lawyer? Medical professional? Home renovation business? A restaurant or merchant?
• For any organization who conducts business locally In Brooklyn Facebook is an excellent way to appear in front of your target audience.
• We can target your prospects in numerous ways.
• Only wish to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a small campaign that functions in very big ways, by merely focusing on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad impression (paying for advertisements to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a challenge with Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they're browsing since they have a genuine need. They tend to convert from surfer to qualified prospect at a greater rate, simply because they have a need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook might capture someone's focus. They may or may not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to discuss the services of our Nassau pay per click ad agency, our local ad agency, search engine optimization experts in Nassau County or retargeting companies
please contact our offices.

Whether Facebook is a "good deal" for your advertising spend truly depends upon the numbers.

Suppose Bing clicks are $14 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our LI web design agency, our graphic design experts in NY or our online marketing consulting services in Nassau contact us today.

Facebook Promotions Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an ad we test pictures, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our superb campaign management is the critical component in making the most of your marketing and advertising spend with all online marketing, but particularly with Facebook.

Our lead gen and services of our display advertising ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063