Facebook & Social Media Advertising In Brooklyn

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising will give you the means to access people In Brooklyn, having the interests and geography you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the visitors you get. The question becomes, will it be worth it?

When you reach people In Brooklyn, then what? It really depends on what you would like to accomplish. Are we sending people to your website? Are we looking to get people In Brooklyn to become fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Before launching your campaign, we can help you to figure out what it is that you really need to accomplish.

Remember to allow our website design experts In Brooklyn to serve you to succeed. Strong designs designed by our website design company will help and achieve results!

Reaching Your Prospects In Brooklyn on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Focusing on people who have been to your website before (retargeting);
• Individuals who are fans of your page;
• People that have very similar interests (including other pages on Facebook);
• Prospects who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, salary, profession, job title, location, interests and even more. These individuals become part of an "audience" which may consist of any number of people. Facebook doesn't provide us with that list, however it will display our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Necessary

The main benefit Facebook offers In Brooklyn is its capability to reach prospects that are not proactively searching for what you offer. This does not mean they will not be interested. It simply means they aren't proactively conducting a search when they see your ad. However, they probably were seeking something like what you offer very recently.

The search engines like Google are limited to individuals actually searching. A person may be in the market for an attorney, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Regional Niches

• Are you a lawyer? Health care provider? Home repair company? A restaurant or store?
• For any organization who does business locally In Brooklyn Facebook is an excellent method to appear in front of your target audience.
• We have the ability to focus on your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special on Wednesday? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a small marketing campaign that functions in huge ways, by merely targeting the correct prospects, in the right region, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per impression (paying for advertisements to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there's a challenge with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they are searching since they have a actual need. They tend to convert from surfer to qualified prospect at a greater rate, since they have a current need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture someone's focus. They might or might not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will discover next.

If you would like to discuss the services of our New York pay per click advertising consultants, our local ad agency on Long Island, SEO ad agency on Long Island or retargeting campaign on Long Island
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising dollars genuinely will depend on the numbers.

Suppose search engine mouse clicks are $14 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and the way the market responds to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our LI web design company, our graphic design services in Nassau County or our marketing consulting services in Suffolk County call us today.

Facebook Promotions Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an ad we test images, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our outstanding marketing campaign operations is the crucial component in making the most of your marketing spend with all internet advertising, but particularly with Facebook.

Our lead gen company and services of our display ads advertising agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063