Facebook & Social Media Advertising In Brooklyn

If you are trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Brooklyn, possessing the interests and geography you seek.

Of course, everything comes at a price. You do need to pay Facebook for the targeted traffic you receive. The question becomes, is it worth it?

After you connect with people In Brooklyn, then what? It really depends on what you want to achieve. Are we pushing people to your site? Are we hoping to get people In Brooklyn to be fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Before launching your advertising campaign, we are able to help you to identify precisely what you need to achieve.

Remember to let our website design experts In Brooklyn to assist you to achieve results. Great designs developed by our website design company drive success and secure results!

Reaching Your Prospects In Brooklyn on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your website previously (retargeting);
• People who are followers of your page;
• Prospects who may have similar interests (including other pages on Facebook);
• Individuals who meet demographic criteria;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, salary, profession, job title, area, hobbies and much more. These people end up part of an "audience" which may include any number of people. Facebook doesn't provide us with that list, but it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The main benefit Facebook offers In Brooklyn is its capability to reach prospects who are not actively looking for what you offer. This does not necessarily mean they will not be interested. It just means they are not actively performing a search when they see your ad. However, they most likely were seeking something similar to what you offer quite recently.

The search engines like Google are restricted to individuals in fact searching. A prospect may be considering legal counsel, but if they are not doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting to Local Market Places

• Are you a lawyer? Doctor? Home renovation company? A restaurant or merchant?
• For any business who does business regionally In Brooklyn Facebook is an excellent way to appear in front of your target audience.
• We are able to concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Thursdays? We are able to do that.

The beauty of Facebook is the ability to target. You can run a small campaign that functions in very big ways, simply by focusing on the right prospects, in the right market, with the right message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad impression (paying for advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a challenge with Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they are browsing because they have a real need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, because they have a need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook may catch a person's attention. They may or may not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our Suffolk County PPC ad consultants, our local ad agency in New York, search engine optimization professionals in Suffolk County or retargeting agency in NY
please contact our offices.

Whether Facebook is a "great deal" for your marketing budget genuinely depends on the numbers.

Suppose search engine mouse clicks are $11 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and the way the marketplace reacts to you. The "right answer" is to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our Nassau County web design agency, our graphic design companies or our advertising consulting services in Nassau County call us today.

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an ad we test pictures, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our outstanding marketing campaign operations is the crucial component in making the most of your advertising and marketing dollars with all internet marketing, but especially with Facebook.

Our lead gen service in Suffolk and services of our paid media ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063