Facebook & Social Media Advertising In Brooklyn

If you are trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising and marketing will give you access to people In Brooklyn, having the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You need to pay Facebook for the traffic you receive. The concern becomes, can it be worth it?

When you reach people In Brooklyn, then what? It really depends on what you want to accomplish. Are we sending people to your site? Are we trying to get people In Brooklyn to become fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Before launching your campaign, we can help you to figure out precisely what you need to achieve.

Remember to allow our website design agency In Brooklyn to assist your business to achieve results. Exceptional designs by our website design agency can help and achieve results!

Reaching Your Prospects In Brooklyn on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have visited your site in the past (retargeting);
• People that are fans of your page;
• Potential customers that have related passions (including other pages on Facebook);
• Prospects who meet demographic criteria;
• People who are already your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, income, occupation, job title, location, hobbies and much more. These people end up part of an "audience" which may include any number of people. Facebook does not give us that list, however it will present our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Necessary

The primary advantage Facebook offers In Brooklyn is its ability to get to prospects who are not actively looking for what you offer. This does not necessarily mean they will not have an interest. It simply means they aren't actively performing a search when they see your ad. However, they probably were seeking something such as what you provide quite recently.

The search engines are limited to individuals actually searching. A prospect may be considering legal counsel, but if they aren't performing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Regional Niches

• Are you a lawyer? Medical professional? Home services business? A restaurant or merchant?
• For any organization who does business regionally In Brooklyn Facebook is a great method to appear in front of your target audience.
• We are able to focus on your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Thursdays? We can do that.

The great thing about Facebook is the ability to target. You can run a very small campaign that behaves in huge ways, by just focusing on the correct prospects, in the right area, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad impression (paying for ads to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a disadvantage in Facebook. Rather, the person is in some other state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they're browsing since they have a actual need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, because they have a need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch a person's interest. They might or might not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our pay per click ad agency, our local advertising consultants on LI, search engine optimization experts or remarketing companies in NY
please contact our offices.

Whether Facebook is really a "good deal" for your advertising budget truly will depend on the numbers.

Suppose Bing clicks are $11 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and exactly how the market responds to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk website design experts, our graphic design companies or our marketing consulting services in Suffolk County contact us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an advertisement we test pictures, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign management is the crucial component in making the most of your marketing and advertising dollars with all online advertising, but especially with Facebook.

Our lead generation company and services of our paid ads ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063