Facebook & Social Media Advertising In Bronx

If you are trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Bronx, possessing the interests and geo targeting you seek.

Of course, everything comes at a price. You must pay Facebook for the visitors you receive. The question becomes, will it be worth the cost?

When you connect with people In Bronx, then what? It genuinely depends on what you want to achieve. Are we pushing people to your website? Are we looking to get people In Bronx to be fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your campaign, we can help you to figure out what it is that you need to accomplish.

Remember to speak with our website design agency In Bronx to serve your business to maximize results. Great designs implemented by our website design company drive success and drive results!

Reaching Your Prospects In Bronx on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have been to your web site in the past (retargeting);
• Individuals that are fans of your page;
• Prospects who have very similar passions (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, income, career, job title, area, interests and much more. These people end up part of an "audience" which may consist of many individuals. Facebook doesn't provide us with that list, but it will present our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Required

The main advantage Facebook offers In Bronx is its capacity to reach prospects who are not actively searching for what you offer. This does not necessarily mean they won't have an interest. It just means they are not proactively conducting a search when they see your ad. However, they probably were looking for something such as what you provide quite recently.

The search engines are restricted to individuals actually searching. A person may be considering legal counsel, but if they aren't performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Local Areas

• Are you an attorney? Health care provider? Home repair company? A restaurant or retailer?
• For any organization who conducts business locally In Bronx Facebook is a superb method to appear in front of your target audience.
• We can concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special on Tuesdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small advertising campaign that functions in very big ways, simply by focusing on the right prospects, in the right region, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (paying for advertisements to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a problem with Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they're searching because they have a genuine need. They have a tendency to convert from surfer to prospect at a greater rate, simply because they have a need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture a person's attention. They might or might not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to discuss the services of our pay per click advertising consultants, our local ad company in Nassau, SEO advertising agency or retargeting agencies
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing dollars truly depends on the numbers.

Suppose search engine clicks are $12 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and exactly how the market responds to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk County website design professionals, our graphic design in Suffolk or our marketing consulting services on Long Island call us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is essential. Within an advertisement we test images, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our outstanding campaign operations is the crucial component in making the most of your advertising dollars with all internet advertising, but especially with Facebook.

Our lead gen company and services of our paid ads ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063