Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Bronx If you are trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Bronx, with the interests and geographic targeting you seek. Obviously, everything comes at a price. You must pay Facebook for the visitors you get. The question becomes, is it worth the money? Once you appear in front of people In Bronx, then what? It genuinely depends on what you would like to accomplish. Are we pushing visitors to your website? Are we looking to get people In Bronx to become fans of your page to generate "authority" status and brand recognition? Are we going for registrations? Prior to starting your advertising campaign, we can help you to pinpoint precisely what you need to accomplish. Remember to speak with our website design experts In Bronx to aid your business to achieve real results. Excellent designs implemented by our website design company help your business and secure results! Reaching Your Prospects In Bronx on Facebook There are a variety of ways to appear in front of an "Audience" on Facebook: Focusing on people who have been to your website in the past (retargeting); Potential customers that are followers of your page; Prospects who may have very similar interests (which include other pages on Facebook); Individuals who meet demographic considerations; People who are already your customers; and the list goes on... With Facebook, we are able to focus on people - by gender, age, income, career, job title, area, passions and much more. These individuals end up part of an "audience" which may consist of any number of people. Facebook doesn't give us that list, however it will present our ads to people on that list that we have created. We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects. Pluses and Minuses of Advertising on Social Media and Facebook Pro: Facebook's Edge Over Google: No Search Required The primary benefit Facebook offers In Bronx is its ability to reach prospects who are not actively trying to find what you offer. This does not necessarily mean they will not have an interest. It just means they aren't proactively conducting a search when they view your ad. However, they probably were hoping to find something such as what you provide very recently. The search engines like Google are limited to people in fact searching. A person may be interested in legal counsel, but if they aren't performing a search for one, those marketing in pay-per-click do not reach that prospect. Pro: Facebook is Wonderful for Getting to Regional Markets Are you a lawyer? Health care provider? Home repair business? A restaurant or merchant? For any organization who does business regionally In Bronx Facebook is an excellent way to reach your target audience. We have the ability to concentrate on your prospects in many ways. Only want to reach women 35-65 in 3 zip codes? Not an issue! Want to have a special on Wednesday? We can do that. The beauty of Facebook is the capacity to target. You can run a small advertising campaign that functions in very big ways, by simply targeting the correct prospects, in the right location, with the appropriate message. Facebook Pricing is Lower, but So are Conversion Rates... In general, Facebook advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (paying for ads to be shown, instead of paying for clicks), that tends to come in less expensive too. However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a problem with Facebook. Rather, an individual is in a different state of mind. Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are searching since they have a true need. They have a tendency to convert from web surfer to lead at a greater rate, because they have a current need that they need to satisfy (finding legal help). In contrast, an ad on Facebook may capture a person's interest. They may or may not be proactively hunting for an attorney, but still have the need. For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below. If you would like to talk about the services of our PPC ad consultants, our local advertising agency, SEO advertising agency or remarketing agency in Nassau please contact our offices. So is Facebook a Great Deal? Whether Facebook is really a "good deal" for your advertising and marketing spend truly depends upon the numbers. Suppose Bing mouse clicks are $14 and Facebook visitors are $1. Which one is best? It depends. If 5% of Google actions convert, that's $200+ for a new customer. If 1% of Facebook visitors convert, that's $100 for a new customer - great! But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts! The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and the way the market responds to you. The "correct answer" would be to test, adjust, and test again. Just remember to have your visuals strong before running ads like these. For info about our Long Island web site design gurus, our graphic design on Long Island or our advertising consulting services in Nassau County call us today. Facebook Strategies Must Be Maintained and Optimized Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences. Some changes can yield 2x-10x results, but until we test, you will not know. Our outstanding marketing campaign management is the crucial component in making the most of your advertising and marketing spend with all internet marketing, but particularly with Facebook. Our lead generation in New York and services of our display advertising ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Go Over Your Marketing and Advertising In Bronx and Facebook Everybody's needs are different, there are no blanket solutions. Call our offices at (888) 420-0063, fill out the form below or follow this link to schedule a free consultation . We're happy to discuss your business and requires, and see if there is a way we are able to help you productively improve your business. 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