Facebook & Social Media Advertising In Bronx

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing will give you the means to access people In Bronx, having the interests and geo targeting you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the targeted traffic you receive. The question becomes, is it worth it?

After you appear in front of people In Bronx, then what? It genuinely depends on what you would like to accomplish. Are we sending visitors to your website? Are we looking to get people In Bronx to be fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Before launching your advertising campaign, we can help you to figure out precisely what you need to accomplish.

Remember to engage our website design company In Bronx to assist you to maximize results. Professional designs developed by our website design experts will help and drive results!

Reaching Your Prospects In Bronx on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Concentrating on those who have been to your web site before (retargeting);
• Prospects that are fans of your page;
• Prospects who may have very similar interests (such as other pages on Facebook);
• Prospects who meet demographic criteria;
• People that are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, salary, occupation, job title, location, hobbies and much more. These people end up part of an "audience" which may consist of any number of people. Facebook does not give us that list, however it will show our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The main advantage Facebook offers In Bronx is its ability to appear in front of prospects that are not proactively searching for what you offer. This does not mean they will not have an interest. It simply means they are not proactively performing a search when they view your ad. However, they probably were hoping to find something such as what you offer quite recently.

The search engines like Google are limited to people actually searching. A person may be interested in legal counsel, but if they are not performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Local Markets

• Are you a lawyer? Health care provider? Home services business? A restaurant or retailer?
• For any business who does business locally In Bronx Facebook is an excellent way to appear in front of your target audience.
• We can target your prospects in numerous ways.
• Only want to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special offer on Thursdays? We can do that.

The appeal of Facebook is the capacity to target. You can operate a small advertising campaign that functions in very big ways, by just concentrating on the right prospects, in the right geography, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad view (paying for ads to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a challenge with Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they are searching since they have a real need. They have a tendency to convert from surfer to lead at a higher rate, since they have a need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch someone's focus. They may or may not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our Suffolk County pay per click ad company, our local ad agency, SEO professionals or remarketing agency in Nassau County
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing budget genuinely depends on the numbers.

Suppose Bing clicks are $12 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and exactly how the market reacts to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our web site design professionals, our graphic design or our marketing consulting services call us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an advertisement we test images, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our outstanding marketing campaign management is the crucial component in making the most of your advertising dollars with all online advertising, but particularly with Facebook.

Our lead gen in New York and services of our display advertising ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063