Facebook & Social Media Advertising In Bronx

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Bronx

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will give you the means to access people In Bronx, with the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You must pay Facebook for the visitors you receive. The concern becomes, will it be worth it?

When you appear in front of people In Bronx, then what? It genuinely depends on what you would like to achieve. Are we pushing people to your website? Are we trying to get people In Bronx to become fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Before starting your marketing campaign, we can help you to pinpoint what it is that you need to accomplish.

Remember to meet with our website design company In Bronx to serve you to maximize results. Exceptional designs from our website design experts drive success and secure results!

Bronx lead generation on Facebook
target your audience In Bronx with Facebook

Reaching Your Prospects In Bronx on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

  • Focusing on those who have visited your site in the past (retargeting);
  • Prospects that are followers of your page;
  • Prospects that have related pursuits (including other pages on Facebook);
  • Potential customers who meet demographic considerations;
  • Individuals that are already your customers;
  • and the list goes on...

With Facebook, we will focus on people - by gender, age, salary, occupation, job title, location, passions and much more. These people end up part of an "audience" which may include many individuals. Facebook doesn't provide us with that list, but it will present our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Necessary

The primary benefit Facebook offers In Bronx is its ability to reach prospects who are not proactively looking for what you offer. This does not mean they will not have an interest. It simply means they aren't actively performing a search when they view your ad. However, they probably were hoping to find something such as what you offer quite recently.

The search engines are limited to the people actually searching. A person may be considering legal counsel, but if they are not performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Markets

  • Are you a lawyer? Physician? Home renovation business? A restaurant or store?
  • For any company who does business locally In Bronx Facebook is an excellent way to reach your audience.
  • We can concentrate on your prospects in numerous ways.
  • Only want to reach women 35-65 in three zip codes? No problem!
  • Want to have a special on Wednesday? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a small marketing campaign that behaves in very big ways, by merely targeting the correct prospects, in the right area, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per impression (paying for advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a problem with Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they are browsing because they have a true need. They tend to convert from surfer to prospect at a higher rate, simply because they have a current need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture someone's attention. They might or might not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our pay per click advertising agency, our local advertising agency in Suffolk, SEO experts in Nassau or remarketing agencies in NY
please contact our offices.

So is Social Media Advertising on Facebook a Good Deal?

Whether Facebook is a "good deal" for your advertising and marketing spend genuinely will depend on the numbers.

Suppose Google clicks are $10 and Facebook actions are $1. Which of these is superior? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and the way the marketplace reacts to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau website design agency, our graphic design experts or our marketing consulting services in Nassau call us today.

facebook marketing strategy
social media marketing with facebook In Bronx

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an ad we test graphics, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our exceptional advertising campaign management is the critical component in making the most of your marketing spend with all internet advertising, but particularly with Facebook.

Our lead generation service and services of our display advertising ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063