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Facebook & Social Media Advertising In Bronx

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Bronx

If you are hoping to find new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising will provide you with access to people In Bronx, with the interests and geographic targeting you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the traffic you get. The question becomes, will it be worth the money?

After you appear in front of people In Bronx, then what? It genuinely depends on what you want to achieve. Are we sending people to your website? Are we hoping to get people In Bronx to be fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your advertising campaign, we are able to help you to determine what it is that you need to achieve.

Remember to let our website design agency In Bronx to help you to achieve real results. Great designs by our website design experts help you and achieve results!

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Reaching Your Prospects In Bronx on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

  • Concentrating on individuals who have visited your web site in the past (retargeting);
  • Potential customers who are enthusiasts of your page;
  • Prospects who have similar interests (which include other pages on Facebook);
  • People who meet demographic factors;
  • Individuals who are currently your customers;
  • and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, occupation, job title, area, hobbies and even more. These individuals become part of an "audience" which can include any number of people. Facebook does not give us that list, however it will show our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary advantage Facebook offers In Bronx is its capability to reach prospects that are not actively searching for what you offer. This doesn't mean they won't be interested. It simply means they are not actively conducting a search when they view your ad. However, they most likely were looking for something such as what you offer quite recently.

The search engines are restricted to people in fact searching. A person may be in the market for legal counsel, but if they aren't performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Getting into Local Niches

  • Are you a lawyer? Medical professional? Home renovation company? A restaurant or merchant?
  • For any organization who conducts business regionally In Bronx Facebook is a great technique to reach your target audience.
  • We have the ability to concentrate on your prospects in numerous ways.
  • Only wish to reach women 35-65 in a couple of zip codes? Not an issue!
  • Want to have a special offer on Mondays? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a small advertising campaign that functions in huge ways, by just concentrating on the correct prospects, in the right region, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (paying for advertisements to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a problem with Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they are browsing since they have a genuine need. They tend to convert from web surfer to lead at a greater rate, simply because they have a current need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture a person's attention. They might or might not be actively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our PPC ad agency, our local ad agency in Suffolk, SEO advertising agency on Long Island or remarketing agency
please contact our offices.

So is Facebook Worth It?

Whether Facebook is a "good deal" for your marketing and advertising budget really will depend on the numbers.

Suppose search engine clicks are $14 and Facebook actions are $1. Which one is better? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and how the market responds to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our website design consultants, our graphic design companies or our advertising consulting services in Suffolk County call us today.

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social media marketing with facebook In Bronx

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our exceptional campaign operations is the crucial component in making the most of your marketing dollars with all internet marketing, but especially with Facebook.

Our lead generation service on Long Island and services of our paid ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063