Facebook & Social Media Advertising In Rockland County

If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Rockland County, possessing the interests and geography you seek.

Obviously, everything comes at a price. You must pay Facebook for the visitors you receive. The concern becomes, will it be worth the cost?

Once you connect with people In Rockland County, then what? It really depends on what you would like to achieve. Are we driving people to your website? Are we looking to get people In Rockland County to become fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Before launching your campaign, we are able to help you to determine precisely what you need to accomplish.

Remember to engage our website design company In Rockland County to help you to achieve results. Effective designs implemented by our website design experts will help and achieve results!

Reaching Your Prospects In Rockland County on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have been to your website previously (retargeting);
• People who are enthusiasts of your page;
• Prospects who may have very similar pursuits (which include other pages on Facebook);
• People who meet demographic considerations;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, salary, career, job title, area, pursuits and more. These people become part of an "audience" which can consist of many people. Facebook doesn't give us that list, but it will display our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary benefit Facebook offers In Rockland County is its ability to reach prospects who are not proactively looking for what you offer. This does not necessarily mean they won't be interested. It just means they aren't actively conducting a search when they see your ad. However, they probably were looking for something such as what you provide quite recently.

The search engines like Google are restricted to people in fact searching. A person may be considering a lawyer, but if they aren't doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Getting into Local Market Places

• Are you a lawyer? Medical professional? Home repair business? A restaurant or retailer?
• For any business who does business locally In Rockland County Facebook is an excellent way to reach your audience.
• We can focus on your prospects in numerous ways.
• Only need to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Thursdays? We can do that.

The beauty of Facebook is the ability to target. You can run a small advertising campaign that functions in very big ways, by merely targeting the correct prospects, in the right market, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad view (spending money on advertisements to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a downside to Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they are searching since they have a true need. They have a tendency to convert from web surfer to prospect at a greater rate, simply because they have a current need that they must satisfy (finding legal help).

In comparison, an ad on Facebook might capture someone's interest. They might or might not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our NY PPC ad company, our local advertising agency, SEO ad agency in Suffolk or retargeting agency in NY
please contact our offices.

Whether Facebook is really a "good deal" for your advertising budget truly depends on the numbers.

Suppose search engine mouse clicks are $12 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and exactly how the marketplace responds to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our New York web site design experts, our graphic design companies in Suffolk or our marketing consulting services in NY call us today.

Facebook Strategies Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an ad we test images, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign operations is the crucial component in making the most of your marketing spend with all online marketing, but particularly with Facebook.

Our lead generation company and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063