Facebook & Social Media Advertising In Rockland County

If you're trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Rockland County, with the interests and geo targeting you want.

Of course, everything comes at a cost. You must pay Facebook for the traffic you get. The concern becomes, will it be worth the money?

When you appear in front of people In Rockland County, then what? It genuinely depends on what you want to achieve. Are we sending visitors to your website? Are we looking to get people In Rockland County to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Before launching your campaign, we can help you to determine what it is that you really need to achieve.

Remember to talk to our website design company In Rockland County to help your business to achieve real results. Exceptional designs from our website design agency drive success and drive results!

Reaching Your Prospects In Rockland County on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your site before (retargeting);
• People who are enthusiasts of your page;
• Potential customers who may have very similar passions (which include other pages on Facebook);
• People who meet demographic factors;
• People who are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, income, career, job title, area, hobbies and more. These people end up part of an "audience" which can consist of many people. Facebook does not give us that list, but it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary benefit Facebook offers In Rockland County is its ability to get to prospects that are not proactively trying to find what you offer. This doesn't mean they will not have an interest. It simply means they are not proactively performing a search when they view your advertisement. However, they most likely were looking for something like what you provide very recently.

The search engines are restricted to individuals actually searching. A person may be interested in a lawyer, but if they are not doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Getting into Regional Niches

• Are you a lawyer? Physician? Home renovation company? A restaurant or store?
• For any business who does business locally In Rockland County Facebook is a superb technique to reach your target audience.
• We are able to target your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a small advertising campaign that behaves in very big ways, by just concentrating on the right prospects, in the right geography, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad impression (paying for advertisements to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a downside to Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they're searching because they have a real need. They have a tendency to convert from surfer to qualified prospect at a greater rate, simply because they have a current need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch a person's interest. They might or might not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our Nassau pay per click advertising company, our local ad professionals, search engine optimization ad agency in New York or remarketing companies in Suffolk
please contact our offices.

Whether Facebook is a "good deal" for your marketing budget truly will depend on the numbers.

Suppose Bing mouse clicks are $11 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and the way the marketplace responds to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our web design company, our graphic design or our advertising consulting services on LI call us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an advertisement we test pictures, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our great advertising campaign operations is the critical component in making the most of your marketing dollars with all online advertising, but especially with Facebook.

Our lead generation company and services of our display advertising company in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063