Facebook & Social Media Advertising In Rockland County

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing will provide you with the means to access people In Rockland County, with the interests and geographic targeting you want.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted traffic you receive. The question becomes, will it be worth the money?

When you appear in front of people In Rockland County, then what? It genuinely depends on what you want to achieve. Are we pushing people to your web site? Are we hoping to get people In Rockland County to become fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Before launching your campaign, we can help you to pinpoint precisely what you really need to accomplish.

Remember to allow our website design experts In Rockland County to work with your business to succeed. Exceptional designs designed by our website design company drive success and secure results!

Reaching Your Prospects In Rockland County on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Concentrating on those who have visited your website previously (retargeting);
• Individuals who are enthusiasts of your page;
• Prospects that have related pursuits (including other pages on Facebook);
• People who meet demographic criteria;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, income, occupation, job title, area, interests and even more. These people become part of an "audience" which can include many people. Facebook does not give us that list, however it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary benefit Facebook offers In Rockland County is its capacity to get to prospects who are not proactively trying to find what you offer. This doesn't mean they won't be interested. It just means they aren't proactively performing a search when they see your ad. However, they most likely were seeking something similar to what you provide very recently.

The search engines are restricted to individuals actually searching. A person may be considering a lawyer, but if they are not performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Regional Niches

• Are you a lawyer? Physician? Home repair business? A restaurant or retailer?
• For any organization who conducts business regionally In Rockland County Facebook is a great way to reach your audience.
• We have the ability to target your prospects in numerous ways.
• Only need to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special offer on Thursdays? We can do that.

The beauty of Facebook is the ability to target. You can run a very small marketing campaign that functions in huge ways, by simply targeting the right prospects, in the right area, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad impression (spending money on ads to be presented, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a disadvantage in Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing since they have a real need. They tend to convert from surfer to prospect at a greater rate, because they have a current need that they must fulfill (finding legal help).

In contrast, an ad on Facebook might catch someone's interest. They may or may not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our NY pay per click advertising consultants, our local advertising experts, SEO professionals or retargeting agency in Suffolk
please contact our offices.

Whether Facebook is a "good deal" for your advertising budget truly depends on the numbers.

Suppose search engine clicks are $14 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our website design agency, our graphic design experts in Nassau County or our marketing consulting services call us today.

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an ad we test images, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign operations is the crucial component in making the most of your advertising and marketing spend with all online advertising, but especially with Facebook.

Our lead generation company on Long Island and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063