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Facebook & Social Media Advertising In Rockland County

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Rockland County

If you are hoping to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing and advertising will give you access to people In Rockland County, having the interests and geographic targeting you want.

Of course, everything comes at a price. You must pay Facebook for the targeted traffic you get. The concern becomes, can it be worth the cost?

Once you appear in front of people In Rockland County, then what? It really depends on what you want to achieve. Are we pushing people to your web site? Are we looking to get people In Rockland County to become fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Before starting your marketing campaign, we are able to help you to identify what it is that you need to achieve.

Remember to speak with our website design company In Rockland County to serve you to achieve results. Powerful designs developed by our website design company will help and achieve results!

Rockland County lead generation on Facebook
target your audience In Rockland County with Facebook

Reaching Your Prospects In Rockland County on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

  • Concentrating on people who have visited your web site before (retargeting);
  • Prospects that are enthusiasts of your page;
  • Prospects who have very similar passions (which include other pages on Facebook);
  • People who meet demographic considerations;
  • People who are currently your customers;
  • and the list goes on...

With Facebook, we are able to focus on people - by gender, age, salary, profession, job title, area, hobbies and more. These people end up part of an "audience" which may include many people. Facebook doesn't give us that list, but it will show our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The primary benefit Facebook offers In Rockland County is its capability to appear in front of prospects who are not proactively trying to find what you offer. This does not necessarily mean they won't be interested. It simply means they aren't proactively performing a search when they see your advertisement. However, they probably were seeking something similar to what you offer quite recently.

The search engines like Google are restricted to the people in fact searching. A prospect may be considering legal counsel, but if they are not performing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Areas

  • Are you an attorney? Health care provider? Home services company? A restaurant or retailer?
  • For any organization who does business locally In Rockland County Facebook is a great way to appear in front of your audience.
  • We can target your prospects in several ways.
  • Only need to reach women 35-65 in a few zip codes? Not a problem!
  • Want to have a special on Mondays? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a small advertising campaign that behaves in huge ways, by simply targeting the right prospects, in the right area, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a problem with Facebook. Rather, the person is in some other frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they're browsing since they have a actual need. They have a tendency to convert from surfer to qualified prospect at a greater rate, because they have a need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch a person's focus. They may or may not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to talk about the services of our pay per click ad consultants, our local advertising consultants in Suffolk, SEO ad agency in Suffolk or remarketing agency
please contact our offices.

So is Facebook Worth It?

Whether Facebook is really a "good deal" for your advertising budget genuinely depends on the numbers.

Suppose search engine clicks are $11 and Facebook visitors are $1. Which is superior? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and exactly how the market responds to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our website design consultants, our graphic design on L.I. or our marketing consulting services in Suffolk County call us today.

facebook marketing strategy
social media marketing with facebook In Rockland County

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an ad we test pictures, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb marketing campaign operations is the critical component in making the most of your marketing spend with all internet marketing, but especially with Facebook.

Our lead generation on Long Island and services of our paid media ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063