Facebook & Social Media Advertising In Rockland County

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising will provide you with the means to access people In Rockland County, with the interests and geographic targeting you seek.

Of course, everything comes at a price. You must pay Facebook for the targeted traffic you receive. The concern becomes, will it be worth the money?

Once you connect with people In Rockland County, then what? It really depends on what you would like to achieve. Are we sending visitors to your website? Are we hoping to get people In Rockland County to become fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Before starting your advertising campaign, we are able to help you to figure out precisely what you need to achieve.

Remember to engage our website design experts In Rockland County to serve you to achieve results. Quality designs designed by our website design agency will help and drive results!

Reaching Your Prospects In Rockland County on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Targeting those who have been to your website previously (retargeting);
• Prospects that are enthusiasts of your page;
• Prospects who have related pursuits (such as other pages on Facebook);
• People who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, income, profession, job title, area, pursuits and even more. These individuals end up part of an "audience" which can include any number of people. Facebook doesn't provide us with that list, but it will show our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The main benefit Facebook offers In Rockland County is its ability to appear in front of prospects who are not actively trying to find what you offer. This doesn't mean they will not be interested. It simply means they aren't proactively conducting a search when they view your advertisement. However, they most likely were looking for something like what you offer very recently.

The search engines are limited to individuals in fact searching. A person may be in the market for a lawyer, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Niches

• Are you an attorney? Doctor? Home services business? A restaurant or store?
• For any organization who does business regionally In Rockland County Facebook is an excellent way to reach your audience.
• We can focus on your prospects in many ways.
• Only want to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special on Mondays? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a small marketing campaign that functions in very big ways, by simply concentrating on the correct prospects, in the right geography, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per impression (spending money on advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there is a disadvantage in Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they are searching because they have a real need. They tend to convert from surfer to lead at a greater rate, since they have a need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture a person's focus. They may or may not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our LI pay per click ad agency, our local advertising agency in New York, SEO company or remarketing companies
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising spend genuinely depends on the numbers.

Suppose Bing mouse clicks are $14 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and exactly how the marketplace reacts to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our website design professionals, our graphic design or our marketing consulting services in Nassau contact us today.

Facebook Strategies Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an ad we test images, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our superb advertising campaign operations is the essential component in making the most of your marketing and advertising spend with all online advertising, but especially with Facebook.

Our lead generation company in Suffolk County and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063