Facebook & Social Media Advertising In Rockland County

If you are trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Rockland County, with the interests and geography you seek.

Obviously, everything comes at a price. You must pay Facebook for the targeted visitors you receive. The question becomes, will it be worth it?

Once you appear in front of people In Rockland County, then what? It truly depends on what you would like to achieve. Are we pushing people to your website? Are we looking to get people In Rockland County to be fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your campaign, we can help you to determine what it is that you really need to accomplish.

Remember to allow our website design agency In Rockland County to help your business to maximize results. Exceptional designs created by our website design company will help and secure results!

Reaching Your Prospects In Rockland County on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Targeting people who have visited your web site in the past (retargeting);
• Potential customers that are followers of your page;
• Prospects who have very similar interests (such as other pages on Facebook);
• Individuals who meet demographic criteria;
• People that are currently your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, income, occupation, job title, area, interests and much more. These people end up part of an "audience" which may include any number of people. Facebook does not provide us with that list, however it will display our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The primary benefit Facebook offers In Rockland County is its capability to get to prospects who are not actively trying to find what you offer. This doesn't mean they will not be interested. It simply means they are not actively performing a search when they view your advertisement. However, they most likely were looking for something similar to what you offer very recently.

The search engines are limited to people in fact searching. A person may be in the market for legal counsel, but if they are not performing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Getting into Local Market Places

• Are you an attorney? Physician? Home renovation business? A restaurant or store?
• For any business who does business regionally In Rockland County Facebook is an excellent technique to appear in front of your target audience.
• We can focus on your prospects in several ways.
• Only wish to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a small marketing campaign that behaves in very big ways, by merely focusing on the right prospects, in the right market, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad view (spending money on advertisements to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a challenge with Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they're searching because they have a genuine need. They have a tendency to convert from surfer to prospect at a greater rate, because they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might catch a person's attention. They might or might not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our Nassau pay per click ad agency, our local advertising experts, search engine optimization ad agency on LI or retargeting agency
please contact our offices.

Whether Facebook is really a "good deal" for your marketing dollars really will depend on the numbers.

Suppose Bing clicks are $12 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and how the marketplace reacts to you. The "right answer" is to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our NY web site design consultants, our graphic design in Suffolk or our online advertising consulting services on LI contact us today.

Facebook Strategies Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our great campaign operations is the critical component in making the most of your marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation in Suffolk and services of our display ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063