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Facebook & Social Media Advertising In Rockland County

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Rockland County

If you are trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In Rockland County, possessing the interests and geographic targeting you want.

Of course, everything comes at a price. You must pay Facebook for the targeted visitors you get. The concern becomes, will it be worth it?

When you appear in front of people In Rockland County, then what? It genuinely depends on what you would like to accomplish. Are we pushing people to your web site? Are we looking to get people In Rockland County to become fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your advertising campaign, we are able to help you to pinpoint precisely what you need to achieve.

Remember to engage our website design company In Rockland County to serve you to succeed. Quality designs created by our website design agency help your business and achieve results!

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target your audience In Rockland County with Facebook

Reaching Your Prospects In Rockland County on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

  • Focusing on those who have visited your web site previously (retargeting);
  • Potential customers that are enthusiasts of your page;
  • Prospects that have related passions (which include other pages on Facebook);
  • Individuals who meet demographic factors;
  • Prospects who are currently your customers;
  • and the list goes on...

With Facebook, we're able to aim for people - by gender, age, income, profession, job title, location, pursuits and even more. These individuals become part of an "audience" which may consist of many individuals. Facebook doesn't give us that list, but it will show our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The primary advantage Facebook offers In Rockland County is its ability to reach prospects that are not proactively looking for what you offer. This does not necessarily mean they will not have an interest. It simply means they aren't proactively conducting a search when they see your ad. However, they probably were looking for something similar to what you offer quite recently.

The search engines like Google are limited to individuals actually searching. A prospect may be interested in a lawyer, but if they aren't doing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Reaching Local Areas

  • Are you an attorney? Doctor? Home repair company? A restaurant or merchant?
  • For any company who conducts business regionally In Rockland County Facebook is a great way to reach your target audience.
  • We can focus on your prospects in many ways.
  • Only wish to reach women 35-65 in three zip codes? Not an issue!
  • Want to have a special on Tuesdays? We are able to do that.

The appeal of Facebook is the ability to target. You can operate a small campaign that functions in huge ways, by merely concentrating on the right prospects, in the right geography, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad view (spending money on advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a disadvantage in Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are browsing because they have a real need. They tend to convert from surfer to qualified prospect at a higher rate, because they have a current need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook might catch someone's focus. They might or might not be actively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our Nassau County PPC advertising agency, our local advertising agency, SEO ad agency in Nassau County or retargeting companies in New York
please contact our offices.

So is Facebook a Great Deal?

Whether Facebook is really a "good deal" for your advertising dollars genuinely depends on the numbers.

Suppose Google clicks are $14 and Facebook clicks are $1. Which one is superior? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and exactly how the marketplace responds to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our Nassau web design agency, our graphic design experts on LI or our advertising consulting services call us today.

facebook marketing strategy
social media marketing with facebook In Rockland County

Facebook Strategies Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an ad we test pictures, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our great marketing campaign management is the critical component in making the most of your advertising and marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation company and services of our display advertising professionals in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063