Facebook & Social Media Advertising In Rockland County

If you are trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Rockland County, with the interests and geographic targeting you want.

Obviously, everything comes at a price. You need to pay Facebook for the visitors you receive. The concern becomes, can it be worth the money?

Once you appear in front of people In Rockland County, then what? It genuinely depends on what you would like to accomplish. Are we sending visitors to your web site? Are we hoping to get people In Rockland County to become fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Before starting your marketing campaign, we can help you to determine what it is that you need to accomplish.

Remember to reach out to our website design company In Rockland County to aid you to achieve results. Quality designs designed by our website design experts drive success and achieve results!

Reaching Your Prospects In Rockland County on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Focusing on those who have visited your web site in the past (retargeting);
• Individuals that are enthusiasts of your page;
• Individuals that have related pursuits (such as other pages on Facebook);
• Prospects who meet demographic factors;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, salary, occupation, job title, area, passions and more. These individuals become part of an "audience" which can consist of any number of people. Facebook does not give us that list, but it will display our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Required

The main benefit Facebook offers In Rockland County is its capability to reach prospects that are not proactively searching for what you offer. This does not necessarily mean they won't be interested. It simply means they aren't proactively performing a search when they see your ad. However, they probably were hoping to find something similar to what you offer very recently.

The search engines like Google are restricted to the people actually searching. A person may be interested in legal counsel, but if they are not doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Niches

• Are you an attorney? Doctor? Home repair company? A restaurant or merchant?
• For any organization who does business locally In Rockland County Facebook is an excellent technique to appear in front of your audience.
• We have the ability to target your prospects in many ways.
• Only wish to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a small marketing campaign that functions in very big ways, by simply targeting the right prospects, in the right location, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad view (spending money on advertisements to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a downside to Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they are browsing since they have a real need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, because they have a current need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook may catch a person's focus. They might or might not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our Suffolk County PPC advertising company, our local advertising company on Long Island, search engine optimization ad agency or remarketing campaign in New York
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising spend truly will depend on the numbers.

Suppose search engine clicks are $12 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your campaign, your offer, and how the marketplace reacts to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Nassau web design company, our graphic design companies in Nassau or our marketing consulting services in Nassau County call us today.

Facebook Campaigns Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is essential. Within an advertisement we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our great advertising campaign management is the critical component in making the most of your advertising and marketing dollars with all online advertising, but particularly with Facebook.

Our lead generation company and services of our paid media consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063