Facebook & Social Media Advertising In Rockland County

If you are trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media advertising will give you the means to access people In Rockland County, possessing the interests and geo targeting you seek.

Obviously, everything comes at a price. You need to pay Facebook for the targeted traffic you get. The question becomes, can it be worth it?

Once you reach people In Rockland County, then what? It really depends on what you would like to achieve. Are we sending people to your web site? Are we trying to get people In Rockland County to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Before starting your marketing campaign, we can help you to pinpoint what it is that you need to accomplish.

Remember to speak with our website design company In Rockland County to serve your business to succeed. Exceptional designs implemented by our website design company will help and drive results!

Reaching Your Prospects In Rockland County on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Concentrating on people who have been to your site before (retargeting);
• People who are fans of your page;
• Prospects that have very similar pursuits (including other pages on Facebook);
• Potential customers who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, income, career, job title, area, passions and much more. These people become part of an "audience" which may consist of many people. Facebook does not give us that list, however it will display our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The primary benefit Facebook offers In Rockland County is its capability to get to prospects who are not proactively trying to find what you offer. This doesn't mean they won't have an interest. It just means they are not proactively conducting a search when they see your advertisement. However, they probably were looking for something such as what you offer quite recently.

The search engines are restricted to people actually searching. A person may be considering an attorney, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Out to Regional Market Places

• Are you an attorney? Medical professional? Home services company? A restaurant or retailer?
• For any organization who conducts business regionally In Rockland County Facebook is a superb way to appear in front of your target audience.
• We have the ability to focus on your prospects in many ways.
• Only want to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Thursdays? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a small advertising campaign that behaves in very big ways, by merely concentrating on the correct prospects, in the right market, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad view (spending money on advertisements to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a challenge with Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they are searching because they have a actual need. They tend to convert from surfer to prospect at a higher rate, since they have a need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture someone's attention. They might or might not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.

If you would like to talk about the services of our PPC ad agency, our local advertising company, SEO company or remarketing agency
please contact our offices.

Whether Facebook is a "great deal" for your marketing spend truly will depend on the numbers.

Suppose search engine clicks are $10 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our website design experts, our graphic design or our advertising consulting services contact us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an ad we test graphics, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our great marketing campaign operations is the critical component in making the most of your advertising dollars with all online marketing, but particularly with Facebook.

Our lead generation on Long Island and services of our display ads ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063