Facebook & Social Media Advertising In Queens

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Queens, having the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You need to pay Facebook for the traffic you receive. The question becomes, is it worth the money?

When you appear in front of people In Queens, then what? It really depends on what you want to achieve. Are we driving people to your site? Are we trying to get people In Queens to become fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your marketing campaign, we can help you to figure out precisely what you really need to achieve.

Remember to call our website design agency In Queens to help your business to maximize results. Quality designs developed by our website design agency help your business and drive results!

Reaching Your Prospects In Queens on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Focusing on those who have been to your website in the past (retargeting);
• Individuals that are fans of your page;
• People who may have similar interests (such as other pages on Facebook);
• Prospects who meet demographic factors;
• People that are already your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, salary, occupation, job title, area, pursuits and even more. These people become part of an "audience" which may include any number of people. Facebook doesn't provide us with that list, however it will display our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Required

The main advantage Facebook offers In Queens is its capability to reach prospects that are not actively searching for what you offer. This does not mean they will not have an interest. It simply means they are not proactively conducting a search when they see your ad. However, they probably were hoping to find something similar to what you provide quite recently.

The search engines like Google are limited to people in fact searching. A prospect may be considering an attorney, but if they aren't performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Getting into Regional Market Places

• Are you a lawyer? Doctor? Home repair business? A restaurant or store?
• For any company who conducts business regionally In Queens Facebook is an excellent way to appear in front of your target audience.
• We are able to concentrate on your prospects in many ways.
• Only need to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Tuesdays? We can do that.

The beauty of Facebook is the ability to target. You can operate a very small campaign that behaves in huge ways, by simply targeting the right prospects, in the right geo, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad impression (spending money on advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a downside to Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they are browsing because they have a genuine need. They tend to convert from web surfer to prospect at a higher rate, simply because they have a need that they must fulfill (finding legal help).

In contrast, an ad on Facebook might catch someone's focus. They may or may not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our PPC ad agency, our local advertising company, search engine optimization ad agency or retargeting campaign on LI
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing budget really depends on the numbers.

Suppose search engine mouse clicks are $11 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and how the marketplace responds to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our website design gurus, our graphic design in NY or our marketing consulting services in Suffolk County contact us today.

Facebook Strategies Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an advertisement we test pictures, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our outstanding marketing campaign operations is the critical component in making the most of your marketing dollars with all internet marketing, but particularly with Facebook.

Our lead gen on Long Island and services of our paid media professionals on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063