Facebook & Social Media Advertising In Queens

If you are trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing will provide you with the means to access people In Queens, with the interests and geo targeting you want.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted traffic you receive. The question becomes, will it be worth the money?

Once you reach people In Queens, then what? It really depends on what you would like to accomplish. Are we pushing visitors to your web site? Are we looking to get people In Queens to become fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your marketing campaign, we can help you to figure out what it is that you really need to achieve.

Remember to let our website design experts In Queens to help you to succeed. Great designs designed by our website design agency help you and achieve results!

Reaching Your Prospects In Queens on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Focusing on those who have been to your site previously (retargeting);
• People who are fans of your page;
• Individuals who may have similar interests (including other pages on Facebook);
• Potential customers who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, salary, career, job title, location, passions and even more. These people end up part of an "audience" which may consist of many people. Facebook does not provide us with that list, however it will show our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main advantage Facebook offers In Queens is its capacity to reach prospects who are not actively trying to find what you offer. This doesn't mean they won't have an interest. It just means they are not actively conducting a search when they view your advertisement. However, they probably were hoping to find something like what you offer quite recently.

The search engines are limited to the people actually searching. A prospect may be considering a lawyer, but if they are not performing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Out to Regional Niches

• Are you an attorney? Health care provider? Home services company? A restaurant or merchant?
• For any organization who conducts business locally In Queens Facebook is a superb way to appear in front of your audience.
• We are able to target your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Wednesday? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a very small campaign that behaves in huge ways, by just focusing on the correct prospects, in the right location, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad view (spending money on advertisements to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a downside to Facebook. Rather, the user is in a different state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they're searching because they have a genuine need. They tend to convert from web surfer to prospect at a higher rate, since they have a current need that they must satisfy (finding legal help).

In contrast, an ad on Facebook might capture a person's interest. They might or might not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our pay per click advertising consultants, our local advertising agency, SEO ad agency in New York or retargeting agency on Long Island
please contact our offices.

Whether Facebook is really a "good deal" for your advertising spend truly depends on the numbers.

Suppose Google clicks are $14 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and the way the market reacts to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our web design company, our graphic design services in Nassau or our marketing consulting services on Long Island contact us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an ad we test pictures, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great campaign operations is the critical component in making the most of your marketing spend with all internet marketing, but particularly with Facebook.

Our lead generation and services of our display ads ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063