Facebook & Social Media Advertising In Queens

If you are trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook marketing will provide you with the means to access people In Queens, with the interests and geo targeting you want.

Of course, everything comes at a price. You do need to pay Facebook for the targeted traffic you receive. The question becomes, is it worth the cost?

When you appear in front of people In Queens, then what? It genuinely depends on what you want to achieve. Are we driving people to your website? Are we trying to get people In Queens to be fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Before starting your campaign, we can help you to determine precisely what you really need to achieve.

Remember to speak with our website design company In Queens to serve you to succeed. Effective designs implemented by our website design company will help and achieve results!

Reaching Your Prospects In Queens on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Concentrating on those who have visited your web site before (retargeting);
• Potential customers that are followers of your page;
• People who have very similar passions (including other pages on Facebook);
• People who meet demographic criteria;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, salary, profession, job title, area, pursuits and more. These people become part of an "audience" which may include any number of individuals. Facebook does not provide us with that list, but it will show our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Required

The main advantage Facebook offers In Queens is its capacity to get to prospects who are not proactively searching for what you offer. This does not mean they will not be interested. It just means they aren't proactively performing a search when they view your advertisement. However, they probably were hoping to find something like what you offer very recently.

The search engines like Google are restricted to individuals actually searching. A prospect may be considering an attorney, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Out to Local Niches

• Are you an attorney? Doctor? Home services company? A restaurant or retailer?
• For any business who does business locally In Queens Facebook is an excellent technique to appear in front of your audience.
• We can focus on your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special on Mondays? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a small campaign that behaves in very big ways, simply by targeting the right prospects, in the right region, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad view (spending money on ads to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a disadvantage in Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they're browsing because they have a genuine need. They tend to convert from surfer to lead at a higher rate, since they have a need that they must fulfill (finding legal help).

In comparison, an ad on Facebook might capture someone's focus. They may or may not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our Nassau County PPC advertising company, our local advertising company, SEO ad agency or retargeting agencies
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing spend truly depends on the numbers.

Suppose search engine clicks are $14 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and the way the marketplace reacts to you. The "right answer" is to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our website design experts, our graphic design companies in Nassau or our advertising consulting services in NY contact us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is vital. Within an ad we test graphics, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our outstanding advertising campaign operations is the essential component in making the most of your marketing and advertising spend with all internet advertising, but particularly with Facebook.

Our lead gen company and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063