Facebook & Social Media Advertising In Queens

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Queens

If you're trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media advertising and marketing will give you access to people In Queens, with the interests and geographic targeting you seek.

Obviously, everything comes at a cost. You must pay Facebook for the traffic you receive. The question becomes, can it be worth the cost?

Once you reach people In Queens, then what? It truly depends on what you would like to achieve. Are we pushing visitors to your website? Are we trying to get people In Queens to be fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your marketing campaign, we can help you to determine precisely what you really need to accomplish.

Remember to talk to our website design agency In Queens to assist your business to achieve results. Quality designs implemented by our website design agency help you and achieve results!

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target your audience In Queens with Facebook

Reaching Your Prospects In Queens on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

  • Focusing on individuals who have visited your web site in the past (retargeting);
  • Individuals who are followers of your page;
  • Individuals that have related pursuits (including other pages on Facebook);
  • Individuals who meet demographic factors;
  • People who are currently your customers;
  • and the list goes on...

With Facebook, we can easily target individuals - by gender, age, salary, occupation, job title, location, hobbies and even more. These individuals become part of an "audience" which can consist of many people. Facebook does not provide us with that list, but it will display our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main advantage Facebook offers In Queens is its capacity to get to prospects who are not proactively trying to find what you offer. This does not necessarily mean they will not be interested. It simply means they aren't actively conducting a search when they view your ad. However, they probably were seeking something similar to what you provide quite recently.

The search engines are limited to people actually searching. A person may be interested in legal counsel, but if they aren't performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Getting into Local Areas

  • Are you a lawyer? Physician? Home renovation company? A restaurant or merchant?
  • For any company who does business regionally In Queens Facebook is an excellent way to appear in front of your audience.
  • We can concentrate on your prospects in several ways.
  • Only wish to reach women 35-65 in three zip codes? Not a problem!
  • Want to have a special offer on Mondays? We can do that.

The attractiveness of Facebook is the ability to target. You can run a small advertising campaign that behaves in huge ways, by merely targeting the right prospects, in the right geography, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per ad impression (spending money on ads to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a disadvantage in Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they're browsing because they have a true need. They tend to convert from web surfer to prospect at a greater rate, because they have a need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture someone's interest. They may or may not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our Suffolk PPC ad consultants, our local ad consultants in NY, SEO ad agency or retargeting agencies
please contact our offices.

So is Social Media Advertising Worth It?

Whether Facebook is a "great deal" for your advertising budget genuinely depends upon the numbers.

Suppose Google clicks are $14 and Facebook clicks are $1. Which is superior? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your campaign, your offer, and exactly how the market responds to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our web site design experts, our graphic design services or our marketing consulting services on LI call us today.

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social media marketing with facebook In Queens

Facebook Campaigns Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an ad we test pictures, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our superb advertising campaign operations is the essential component in making the most of your advertising spend with all online advertising, but especially with Facebook.

Our lead generation in New York and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063