Facebook & Social Media Advertising In Queens

If you are trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will give you the means to access people In Queens, with the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You need to pay Facebook for the visitors you receive. The question becomes, is it worth it?

When you connect with people In Queens, then what? It really depends on what you want to achieve. Are we sending people to your web site? Are we hoping to get people In Queens to be fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Prior to launching your marketing campaign, we are able to help you to identify precisely what you really need to accomplish.

Remember to speak with our website design company In Queens to serve your business to achieve real results. Exceptional designs developed by our website design experts can help and secure results!

Reaching Your Prospects In Queens on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your website previously (retargeting);
• Individuals who are followers of your page;
• Individuals that have related passions (which include other pages on Facebook);
• Potential customers who meet demographic factors;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, salary, career, job title, area, interests and even more. These people become part of an "audience" which may include any number of people. Facebook doesn't provide us with that list, but it will display our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary benefit Facebook offers In Queens is its ability to get to prospects who are not actively trying to find what you offer. This doesn't mean they won't be interested. It simply means they aren't actively performing a search when they see your ad. However, they most likely were seeking something similar to what you provide quite recently.

The search engines are restricted to individuals in fact searching. A prospect may be interested in a lawyer, but if they aren't performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Getting into Local Niches

• Are you an attorney? Physician? Home services company? A restaurant or store?
• For any organization who does business locally In Queens Facebook is an excellent method to appear in front of your target audience.
• We have the ability to focus on your prospects in numerous ways.
• Only want to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Tuesdays? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a very small campaign that functions in huge ways, by simply focusing on the correct prospects, in the right geography, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad impression (spending money on ads to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a downside to Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they're browsing since they have a true need. They tend to convert from web surfer to lead at a higher rate, since they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might capture a person's attention. They may or may not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our New York pay per click ad company, our local advertising agency, SEO ad agency or retargeting companies in Suffolk County
please contact our offices.

Whether Facebook is really a "good deal" for your marketing budget truly depends upon the numbers.

Suppose Google clicks are $11 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our web design company, our graphic design in Suffolk County or our online marketing consulting services call us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an advertisement we test pictures, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our exceptional campaign operations is the crucial component in making the most of your marketing and advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation company and services of our display advertising ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063