Facebook & Social Media Advertising In Queens

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing will provide you with access to people In Queens, with the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the traffic you receive. The concern becomes, is it worth it?

Once you connect with people In Queens, then what? It really depends on what you would like to accomplish. Are we pushing visitors to your website? Are we looking to get people In Queens to be fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Prior to launching your marketing campaign, we can help you to identify what it is that you really need to achieve.

Remember to call our website design agency In Queens to work with your business to achieve real results. Great designs by our website design agency drive success and achieve results!

Reaching Your Prospects In Queens on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your web site in the past (retargeting);
• Potential customers that are followers of your page;
• Potential customers who may have similar interests (which include other pages on Facebook);
• People who meet demographic factors;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, salary, occupation, job title, location, passions and more. These individuals become part of an "audience" which can include any number of people. Facebook doesn't provide us with that list, however it will present our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main advantage Facebook offers In Queens is its ability to get to prospects that are not proactively trying to find what you offer. This does not necessarily mean they won't have an interest. It just means they aren't actively performing a search when they view your advertisement. However, they most likely were looking for something like what you offer very recently.

The search engines are restricted to the people actually searching. A person may be considering an attorney, but if they aren't doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Local Markets

• Are you an attorney? Health care provider? Home repair business? A restaurant or store?
• For any company who conducts business locally In Queens Facebook is an excellent method to appear in front of your target audience.
• We can target your prospects in numerous ways.
• Only wish to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Tuesdays? We can do that.

The appeal of Facebook is the ability to target. You can operate a small marketing campaign that functions in huge ways, by simply concentrating on the right prospects, in the right region, with the right message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad impression (spending money on ads to be shown, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a disadvantage in Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they are browsing because they have a true need. They have a tendency to convert from surfer to prospect at a greater rate, because they have a need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture someone's interest. They may or may not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our Nassau pay per click ad company, our local ad agency, SEO ad agency or retargeting agency in Nassau
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising dollars really will depend on the numbers.

Suppose search engine clicks are $11 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and how the marketplace responds to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our LI website design agency, our graphic design or our advertising consulting services contact us today.

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an ad we test images, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our superb advertising campaign management is the critical component in making the most of your marketing dollars with all online marketing, but particularly with Facebook.

Our lead gen company in Suffolk and services of our display advertising ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063