Facebook & Social Media Advertising In Queens

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will provide you with access to people In Queens, possessing the interests and geographic targeting you seek.

Of course, everything comes at a cost. You must pay Facebook for the targeted visitors you get. The concern becomes, can it be worth the cost?

Once you reach people In Queens, then what? It genuinely depends on what you would like to accomplish. Are we driving visitors to your web site? Are we looking to get people In Queens to become fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your marketing campaign, we are able to help you to determine precisely what you need to accomplish.

Remember to speak with our website design company In Queens to work with you to maximize results. Great designs created by our website design agency drive success and drive results!

Reaching Your Prospects In Queens on Facebook

There are many methods to reach an "Audience" on Facebook:

• Targeting people who have visited your website previously (retargeting);
• People that are enthusiasts of your page;
• Prospects that have similar passions (which include other pages on Facebook);
• Potential customers who meet demographic factors;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, salary, career, job title, area, passions and even more. These individuals become part of an "audience" which may include any number of individuals. Facebook does not give us that list, however it will display our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary advantage Facebook offers In Queens is its ability to get to prospects that are not proactively trying to find what you offer. This does not mean they will not have an interest. It just means they aren't actively performing a search when they view your advertisement. However, they most likely were looking for something similar to what you provide quite recently.

The search engines like Google are restricted to people actually searching. A person may be in the market for an attorney, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Regional Niches

• Are you an attorney? Health care provider? Home services company? A restaurant or retailer?
• For any company who does business locally In Queens Facebook is a superb method to appear in front of your audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in a few zip codes? No worries!
• Want to have a special on Thursdays? We can do that.

The attractiveness of Facebook is the ability to target. You can run a small marketing campaign that functions in very big ways, by merely focusing on the right prospects, in the right market, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad view (paying for ads to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a challenge with Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they're browsing because they have a true need. They tend to convert from surfer to prospect at a greater rate, since they have a need that they must satisfy (finding legal help).

In comparison, an ad on Facebook might catch someone's attention. They might or might not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our Suffolk PPC ad consultants, our local ad agency on Long Island, SEO ad agency or remarketing agencies in Suffolk County
please contact our offices.

Whether Facebook is a "good deal" for your marketing budget genuinely depends on the numbers.

Suppose Google clicks are $11 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and exactly how the market reacts to you. The "right answer" is to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Long Island web design professionals, our graphic design experts or our advertising consulting services in Nassau County contact us today.

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an ad we test images, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign management is the critical component in making the most of your marketing dollars with all online marketing, but especially with Facebook.

Our lead gen company on L.I. and services of our display advertising ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063