Facebook & Social Media Advertising In Queens

If you are trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will give you access to people In Queens, having the interests and geo targeting you want.

Obviously, everything comes at a price. You need to pay Facebook for the traffic you receive. The question becomes, is it worth it?

Once you appear in front of people In Queens, then what? It genuinely depends on what you want to accomplish. Are we sending people to your web site? Are we trying to get people In Queens to become fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Prior to starting your campaign, we are able to help you to identify what it is that you really need to accomplish.

Remember to speak with our website design experts In Queens to help you to achieve results. Exceptional designs designed by our website design agency can help and drive results!

Reaching Your Prospects In Queens on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Focusing on those who have visited your web site in the past (retargeting);
• People that are enthusiasts of your page;
• People who have related interests (including other pages on Facebook);
• Potential customers who meet demographic criteria;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, income, occupation, job title, location, interests and much more. These people end up part of an "audience" which may consist of many individuals. Facebook doesn't provide us with that list, but it will show our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The main advantage Facebook offers In Queens is its ability to appear in front of prospects who are not actively looking for what you offer. This does not mean they won't be interested. It simply means they are not actively performing a search when they see your ad. However, they most likely were looking for something like what you provide quite recently.

The search engines are limited to people actually searching. A prospect may be considering legal counsel, but if they aren't performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Getting into Local Areas

• Are you a lawyer? Medical professional? Home renovation company? A restaurant or merchant?
• For any business who does business regionally In Queens Facebook is a superb way to reach your target audience.
• We can focus on your prospects in several ways.
• Only want to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Wednesday? We can do that.

The great thing about Facebook is the capacity to target. You can operate a small marketing campaign that functions in very big ways, by merely concentrating on the right prospects, in the right area, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per impression (paying for ads to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a downside to Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are browsing because they have a true need. They tend to convert from web surfer to lead at a higher rate, because they have a need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook might catch someone's attention. They may or may not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our Suffolk PPC ad consultants, our local ad professionals, SEO ad agency in NY or retargeting agency on L.I.
please contact our offices.

Whether Facebook is a "great deal" for your advertising dollars truly depends on the numbers.

Suppose search engine mouse clicks are $11 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and the way the market responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our New York web site design company, our graphic design companies or our marketing consulting services on Long Island contact us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an ad we test images, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our exceptional advertising campaign management is the essential component in making the most of your advertising and marketing spend with all internet marketing, but especially with Facebook.

Our lead gen company and services of our display ads ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063