Facebook & Social Media Advertising In Queens

If you're trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing will provide you with the means to access people In Queens, possessing the interests and geography you want.

Obviously, everything comes at a price. You need to pay Facebook for the targeted traffic you get. The concern becomes, will it be worth the money?

Once you connect with people In Queens, then what? It genuinely depends on what you want to achieve. Are we pushing visitors to your website? Are we looking to get people In Queens to be fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your campaign, we can help you to determine precisely what you need to accomplish.

Remember to let our website design agency In Queens to aid you to achieve results. Effective designs developed by our website design experts help your business and drive results!

Reaching Your Prospects In Queens on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Concentrating on people who have visited your website before (retargeting);
• Potential customers that are fans of your page;
• Prospects who may have related passions (which include other pages on Facebook);
• Individuals who meet demographic factors;
• People that are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, salary, occupation, job title, area, pursuits and more. These individuals become part of an "audience" which can include many people. Facebook doesn't provide us with that list, however it will present our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The primary advantage Facebook offers In Queens is its capacity to get to prospects that are not proactively trying to find what you offer. This does not mean they will not have an interest. It simply means they aren't actively conducting a search when they view your advertisement. However, they probably were seeking something like what you provide quite recently.

The search engines like Google are restricted to individuals actually searching. A person may be considering legal counsel, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Getting to Regional Niches

• Are you an attorney? Medical professional? Home repair business? A restaurant or merchant?
• For any organization who does business regionally In Queens Facebook is an excellent method to reach your audience.
• We are able to concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Thursdays? We are able to do that.

The beauty of Facebook is the ability to target. You can run a very small marketing campaign that behaves in huge ways, by merely focusing on the correct prospects, in the right location, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad impression (paying for advertisements to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a challenge with Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they are browsing since they have a real need. They have a tendency to convert from surfer to prospect at a higher rate, simply because they have a current need that they must satisfy (finding legal help).

In contrast, an ad on Facebook may capture someone's focus. They might or might not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to talk about the services of our pay per click advertising company, our local advertising agency in Nassau, search engine optimization ad agency or remarketing agency in Suffolk
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing spend genuinely depends upon the numbers.

Suppose search engine mouse clicks are $11 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and how the market reacts to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Long Island website design gurus, our graphic design experts in Nassau or our marketing consulting services call us today.

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is vital. Within an advertisement we test pictures, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our outstanding advertising campaign management is the essential component in making the most of your marketing spend with all online marketing, but particularly with Facebook.

Our lead generation in Suffolk County and services of our display advertising ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063