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Facebook & Social Media Advertising In Queens

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Queens

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Queens, with the interests and geography you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the visitors you receive. The concern becomes, is it worth the money?

Once you reach people In Queens, then what? It truly depends on what you would like to achieve. Are we sending visitors to your site? Are we trying to get people In Queens to become fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your marketing campaign, we are able to help you to identify precisely what you need to accomplish.

Remember to meet with our website design experts In Queens to assist your business to achieve real results. Exceptional designs by our website design company drive success and achieve results!

Queens lead generation on Facebook
target your audience In Queens with Facebook

Reaching Your Prospects In Queens on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

  • Focusing on those who have been to your site in the past (retargeting);
  • Individuals that are fans of your page;
  • Potential customers who have similar pursuits (which include other pages on Facebook);
  • Potential customers who meet demographic criteria;
  • Individuals who are already your customers;
  • and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, salary, profession, job title, area, pursuits and even more. These people become part of an "audience" which can include any number of individuals. Facebook doesn't provide us with that list, however it will present our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The main benefit Facebook offers In Queens is its ability to get to prospects who are not actively trying to find what you offer. This does not mean they will not be interested. It simply means they are not proactively performing a search when they see your advertisement. However, they most likely were looking for something similar to what you offer very recently.

The search engines like Google are restricted to the people actually searching. A person may be in the market for legal counsel, but if they aren't doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Getting into Local Market Places

  • Are you an attorney? Health care provider? Home renovation business? A restaurant or merchant?
  • For any company who does business regionally In Queens Facebook is an excellent way to reach your target audience.
  • We have the ability to focus on your prospects in several ways.
  • Only wish to reach women 35-65 in a few zip codes? No worries!
  • Want to have a special on Wednesday? We are able to do that.

The appeal of Facebook is the ability to target. You can operate a very small marketing campaign that behaves in huge ways, by merely focusing on the correct prospects, in the right market, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (spending money on ads to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a downside to Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they are browsing because they have a true need. They tend to convert from surfer to lead at a greater rate, simply because they have a current need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook may capture a person's focus. They may or may not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our Suffolk pay per click ad agency, our local advertising consultants in New York, SEO experts in New York or remarketing companies on Long Island
please contact our offices.

So is Social Media Advertising on Facebook a Great Deal?

Whether Facebook is really a "good deal" for your advertising and marketing dollars really will depend on the numbers.

Suppose Bing clicks are $10 and Facebook actions are $1. Which one is better? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and the way the marketplace responds to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our New York web design agency, our graphic design or our marketing consulting services contact us today.

facebook marketing strategy
social media marketing with facebook In Queens

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our outstanding marketing campaign management is the critical component in making the most of your marketing and advertising dollars with all internet advertising, but particularly with Facebook.

Our lead generation and services of our paid ads ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063