Facebook & Social Media Advertising In Hastings On Hudson

If you are trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing and advertising will give you access to people In Hastings On Hudson, with the interests and geography you seek.

Needless to say, everything comes at a price. You must pay Facebook for the visitors you receive. The question becomes, will it be worth the cost?

After you reach people In Hastings On Hudson, then what? It truly depends on what you would like to achieve. Are we pushing people to your site? Are we looking to get people In Hastings On Hudson to become fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your campaign, we are able to help you to determine what it is that you really need to achieve.

Remember to meet with our website design experts In Hastings On Hudson to assist your business to succeed. Powerful designs developed by our website design company will help and drive results!

Reaching Your Prospects In Hastings On Hudson on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your website previously (retargeting);
• Prospects who are enthusiasts of your page;
• People who have related interests (which include other pages on Facebook);
• Potential customers who meet demographic factors;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, income, profession, job title, location, hobbies and even more. These individuals end up part of an "audience" which may consist of any number of individuals. Facebook does not provide us with that list, however it will display our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary advantage Facebook offers In Hastings On Hudson is its capacity to reach prospects that are not proactively looking for what you offer. This doesn't mean they will not have an interest. It just means they aren't actively conducting a search when they see your ad. However, they probably were seeking something similar to what you provide quite recently.

The search engines are restricted to the people actually searching. A prospect may be in the market for a lawyer, but if they aren't performing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Regional Niches

• Are you an attorney? Medical professional? Home repair company? A restaurant or merchant?
• For any business who does business locally In Hastings On Hudson Facebook is an excellent technique to reach your target audience.
• We are able to concentrate on your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Mondays? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a very small marketing campaign that behaves in huge ways, by merely concentrating on the correct prospects, in the right geo, with the right message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad view (spending money on ads to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a problem with Facebook. Rather, the user is in a different state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they are browsing because they have a actual need. They tend to convert from web surfer to lead at a greater rate, because they have a current need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook may catch someone's focus. They may or may not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our Nassau County pay per click ad consultants, our local ad experts in NY, SEO ad agency in Nassau County or retargeting campaign in Nassau County
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising budget truly depends on the numbers.

Suppose search engine clicks are $10 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and the way the marketplace responds to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk web design gurus, our graphic design or our marketing consulting services contact us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an ad we test graphics, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our great campaign management is the critical component in making the most of your advertising dollars with all internet advertising, but particularly with Facebook.

Our lead generation service on Long Island and services of our display advertising experts in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063