Facebook & Social Media Advertising In Croton On Hudson

If you are trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing will give you access to people In Croton On Hudson, with the interests and geography you seek.

Of course, everything comes at a cost. You must pay Facebook for the visitors you get. The concern becomes, will it be worth the cost?

After you connect with people In Croton On Hudson, then what? It really depends on what you would like to accomplish. Are we sending visitors to your website? Are we hoping to get people In Croton On Hudson to become fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Prior to starting your marketing campaign, we are able to help you to determine precisely what you need to achieve.

Remember to call our website design company In Croton On Hudson to help your business to succeed. Excellent designs designed by our website design agency help you and drive results!

Reaching Your Prospects In Croton On Hudson on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have visited your web site in the past (retargeting);
• Individuals that are fans of your page;
• Individuals that have very similar passions (including other pages on Facebook);
• People who meet demographic criteria;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, income, occupation, job title, location, interests and even more. These people end up part of an "audience" which may consist of any number of individuals. Facebook doesn't provide us with that list, but it will display our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary benefit Facebook offers In Croton On Hudson is its capability to reach prospects that are not actively looking for what you offer. This does not necessarily mean they will not have an interest. It simply means they are not actively performing a search when they view your ad. However, they probably were hoping to find something like what you provide quite recently.

The search engines like Google are limited to people in fact searching. A person may be considering legal counsel, but if they aren't performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Out to Local Markets

• Are you a lawyer? Medical professional? Home services company? A restaurant or merchant?
• For any organization who conducts business regionally In Croton On Hudson Facebook is an excellent way to reach your target audience.
• We have the ability to concentrate on your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We can do that.

The appeal of Facebook is the capacity to target. You can run a small campaign that behaves in huge ways, by just targeting the correct prospects, in the right area, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a downside to Facebook. Rather, an individual is in some other state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they're searching since they have a actual need. They tend to convert from web surfer to lead at a greater rate, simply because they have a current need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook might catch a person's attention. They might or might not be actively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our NY pay per click ad agency, our local advertising consultants on Long Island, SEO ad agency or remarketing agency in New York
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising spend truly depends upon the numbers.

Suppose Bing mouse clicks are $10 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and how the market responds to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our web design experts, our graphic design services or our marketing consulting services on Long Island contact us today.

Facebook Promotions Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an ad we test images, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our outstanding advertising campaign operations is the critical component in making the most of your marketing spend with all online marketing, but particularly with Facebook.

Our lead gen company on Long Island and services of our display advertising advertising agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063