Facebook & Social Media Advertising In Fairview

If you are hoping to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing will give you the means to access people In Fairview, possessing the interests and geography you want.

Of course, everything comes at a cost. You must pay Facebook for the targeted traffic you get. The concern becomes, can it be worth the cost?

When you connect with people In Fairview, then what? It truly depends on what you would like to achieve. Are we pushing visitors to your site? Are we trying to get people In Fairview to become fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Before starting your advertising campaign, we can help you to pinpoint precisely what you need to accomplish.

Remember to talk to our website design experts In Fairview to aid you to achieve results. Exceptional designs developed by our website design company help your business and drive results!

Reaching Your Prospects In Fairview on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have been to your web site in the past (retargeting);
• Individuals who are enthusiasts of your page;
• Potential customers who may have related interests (which include other pages on Facebook);
• People who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, income, occupation, job title, area, hobbies and more. These individuals end up part of an "audience" which can consist of any number of individuals. Facebook does not give us that list, but it will present our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The main benefit Facebook offers In Fairview is its capacity to reach prospects that are not proactively looking for what you offer. This does not necessarily mean they will not have an interest. It just means they aren't proactively conducting a search when they view your ad. However, they probably were seeking something such as what you offer very recently.

The search engines are limited to people actually searching. A prospect may be interested in a lawyer, but if they aren't doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Markets

• Are you a lawyer? Medical professional? Home renovation company? A restaurant or retailer?
• For any company who conducts business regionally In Fairview Facebook is a great method to reach your audience.
• We can concentrate on your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Wednesday? We can do that.

The beauty of Facebook is the capacity to target. You can run a small marketing campaign that behaves in huge ways, simply by concentrating on the right prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (paying for ads to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a problem with Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing because they have a true need. They have a tendency to convert from surfer to prospect at a higher rate, simply because they have a current need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook might capture a person's attention. They might or might not be actively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our Nassau PPC ad consultants, our local ad consultants in Suffolk, SEO professionals or retargeting companies in New York
please contact our offices.

Whether Facebook is really a "good deal" for your advertising dollars truly will depend on the numbers.

Suppose Google clicks are $11 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our website design agency, our graphic design or our marketing consulting services contact us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an ad we test pictures, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our exceptional marketing campaign management is the critical component in making the most of your marketing and advertising spend with all online advertising, but especially with Facebook.

Our lead gen company in NY and services of our display advertising ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063