Facebook & Social Media Advertising In Grand View On Hudson

If you're trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing will provide you with access to people In Grand View On Hudson, with the interests and geographic targeting you want.

Of course, everything comes at a price. You do need to pay Facebook for the traffic you receive. The concern becomes, can it be worth it?

When you reach people In Grand View On Hudson, then what? It genuinely depends on what you want to achieve. Are we driving visitors to your website? Are we looking to get people In Grand View On Hudson to be fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Before launching your advertising campaign, we are able to help you to figure out precisely what you need to accomplish.

Remember to talk to our website design experts In Grand View On Hudson to work with you to maximize results. Great designs created by our website design experts help you and drive results!

Reaching Your Prospects In Grand View On Hudson on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Concentrating on those who have visited your site previously (retargeting);
• People that are followers of your page;
• Individuals that have similar interests (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, income, profession, job title, location, passions and even more. These individuals become part of an "audience" which may consist of any number of individuals. Facebook doesn't give us that list, however it will display our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary benefit Facebook offers In Grand View On Hudson is its capacity to reach prospects who are not actively trying to find what you offer. This doesn't mean they won't have an interest. It simply means they aren't actively performing a search when they see your advertisement. However, they probably were looking for something like what you offer quite recently.

The search engines like Google are limited to the people actually searching. A prospect may be interested in legal counsel, but if they are not performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Getting to Local Market Places

• Are you a lawyer? Medical professional? Home renovation business? A restaurant or store?
• For any organization who does business regionally In Grand View On Hudson Facebook is a superb method to appear in front of your audience.
• We have the ability to focus on your prospects in several ways.
• Only need to reach women 35-65 in a few zip codes? No problem!
• Want to have a special on Tuesdays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a very small campaign that behaves in huge ways, simply by concentrating on the right prospects, in the right area, with the right message.

In general, Facebook advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per impression (paying for advertisements to be presented, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a disadvantage in Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing because they have a actual need. They have a tendency to convert from web surfer to lead at a greater rate, simply because they have a current need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook may catch someone's focus. They may or may not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to discuss the services of our pay per click ad consultants, our local advertising agency, SEO company in Nassau County or remarketing companies in New York
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising budget really will depend on the numbers.

Suppose Bing clicks are $12 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and how the marketplace reacts to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our Nassau County website design agency, our graphic design or our online advertising consulting services in Nassau County call us today.

Facebook Strategies Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an advertisement we test images, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our superb campaign operations is the essential component in making the most of your advertising and marketing spend with all internet marketing, but especially with Facebook.

Our lead gen company and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063