Does Your Wheatley Heights Medical Practice Website Design Stand Out?
If you are looking to expand your medical practice making use of the web, an excellent web design is a must. Your patients In Wheatley Heights today have more choices - and distractions - than they ever did before. Our New York web design company can help.
With so many websites to look at on the web, will your website design engage your patients or send them running to your competition?
Why Website Design Is So Important to Medical Practice Patients
When patients go to your web site, they do not have the benefit of you sitting down alongside them, explaining your medical practice to them. It's just them, a display screen and your website staring them in the face. Are they likely to call you? Are they going to work with you? Or are they simply going to bounce away from your website - a prospect lost to a competition?
Design Your Website for Trust, Engagement & Strong Results
Web Design Should Build Trust
A powerful website design instills trust in your practice.
Do you look professional? Do you look like you care for your practice, and, in turn, will worry about your patients? You'd like your patients to understand you want to be professional with them.
If you have an inadequate image, why would they wish to work with you?
With trust being among the concerns of patients initiated over the internet, you must present a great site with all of the information they require to understand why they ought to work with you.
Design for Your Wheatley Heights Patients, Not You
While you should like the design of your site, remember its goal - to engage and build a connection with your potential patients.
You need them to take a small action - pick up a phone, make a purchase or submit a contact form. Does your website design make them want to do business with you? Or does it just scare them away?
Are You Showing Success or Weakness?
What message are you sending? Are you telling them how you will meet their objectives, or are you merely speaking about yourself? Powerful web design makes all the difference.
Your Web Design Has Just 3-7 Seconds
to Grab Your Wheatley Heights Clients' Attention
Patients Leave If You Don't Catch Their Attention!
Patient's attention span is close to zero these days.
Patients leave in 3 seconds if you do not reach them with a strong message and great visual. It is our responsibility to keep them focused on what you can do for them. Your web design gets them interested in you and your business quickly.
Common Problems on Millions of WebsitesWe've worked on thousands of websites over the last 20 years, across a wide range of industries. There are many common failure issues that come up that we will help you address:
To Succeed, You Must Address These Common Problems:
- No Compelling Design: Everyone judges based on appearances. If your site is dated, ugly, slow or messy, what does it say about you and your medical practice? Do you instill confidence or doubt?
- No Clear Message: You must have a headline that grabs their attention, and the page must explain what you can do for them.
- No Engagement: When people come, do not like what they see and leave, that is considered a "bounce." A high bounce rate will hurt you with Google including Google Adwords. Poor website design is a factor. They will see people coming and leaving fast, telling Google site visitors do not like what they find on your website. Talk about what you are able to provide them, such as cardiology, psychotherapy, general practice and pediatrics services. Our pay per click ad company services help with this.
- No Signs of Trust: Are you showing them how you can help them in a believable way, or are you simply posting random information and "data" with no connection to them?
- No Responsive Design: More than half of your patients are now regularly searching on mobile phones. Your site needs to be mobile responsive to accommodate these users. Google also ranks sites lower that are not mobile responsive. Again, website design has an impact.
- No Focus on Your Patients: Remember, they don't care about your needs, patients care about what results you can achieve for them. Are you talking about them or boasting about yourself?
A Well Designed Website Can Deliver More Patients to Your Medical Practice in Wheatley Heights
Growth happens much faster for practices with strong websites. They receive more traffic from Google. Patients stay and engage rather than "bouncing" back to Google.
Paid advertising even becomes cheaper, as Google rewards sites that do well.
Properly designed sites attract patients to your business. They work hand-in-hand with our display advertising professionals in Suffolk County services. Ultimately, the goal of a well designed website is to generate more prospects and sales to your medical practice, delivering the results you need to achieve your goals.
The question is: does yours?
Beyond Design, You Need Highly Engaging Content for your Patients
A beautiful site is great. However, don't forget the substance.
When patients reach your website, you need to help them understand why they should speak with you.
Patients come to your website because they have a need. They may have a problem. They may need your services.
Whatever it may be, they are on your website for a reason.
The information you provide must speak to their needs. You must address their questions, concerns and requirements.
Detailed content should both inform and motivate. You should make them want to work with you, and you should provide enough information to explain to them why they need you. Our local ad agency in Nassau County will work with you to address these issues.
Realize the Benefits of a High-Quality Website
A well designed website gives tremendous benefits to your medical practice. We will work with you to build a site that produces the benefits you need.
People judge you based on what they read on your website. Does your web design convey confidence or create doubt?
Call to Action
Does your message tell your patients how to take action? Does your website make simple and inviting for your prospects to connect with you?
Focus your message on the patients you want to attract (tip: not the whole world). Communicate with them as you choose, focusing on their needs, and your ability to satisfy those needs.
Owning a website is definitely a cost effective way of getting the word out. Stay in touch with all of your patients, and revise your material without having overpriced print and mailing fees!
Adding useful details to your site is simple, and trying to keep your patients knowledgeable could help you save both money and time.
Make it easy for established patients to find the info they need and minimize your support costs.
How Our Seasoned Group Can Certainly Help You and Your Business
Leadership: Twenty Years Experience
Our leadership team has made it easier for organizations to flourish on the internet since the late nineties. We have obtained tremendous working experience supporting medical practices small and big generate patients from the web. In truth, we've helped our clientele create over $600 million in new sales revenue.
Local & National Clients
We assist all size customers, local and national. Attorneys, professional services, construction, financial services, e-commerce and others. Any client who can really benefit from additional revenue could see massive growth. Wheatley Heights included.
Our Emphasis is on YOU
Before we start creating your site, we collaborate with you to fully understand your practice and your goals. Precisely what are your personal and business objectives? What do you want to achieve? We have to know this to produce a web design that meets or surpasses your objectives.
Examining Your Existing Advertising And Marketing
We help you to analyze your existing marketing. What do you have on the web and in print? We want to give you a highly effective and engaging design that helps and increases your overall marketing and advertising efforts.
Comparative Industry Assessments
Within your industry there are certain ways of doing business, certain information that industry leaders provide. We will look at your competitors, see what is working and what isn't, and make sure you stand out as the best amongst your competition.
Powerful Calls to Action
Within your design, we define calls to action that drive the activity you need. Whether the goal is a form submit, phone call or other action, all efforts are to drive the results you want.
To achieve those results, you need to clearly tell your visitors what you need them to do, and "what's in it for them." If they perceive value in the action you're requesting, they'll take action. However, if they believe it only benefits you with no value to them, very few, if any, will engage.
Compelling and Engaging Design
When we begin the design work, we focus on creating an image for your business that is compelling, engaging and builds trust.
Marketing isn't easy, and once you get people to your website, you want to have the best chance of converting them into customers.
Remember, visitors from Wheatley Heights are different from other markets, so be sure you're speaking to your audience!