Does Your Wheatley Heights Law Practice Website Design Stand Out?
If you are looking to grow your law practice using the web, an outstanding website design is a must. Your clients In Wheatley Heights today have more options - and distractions - than they ever did before. Our NY web design consultants can help.
With so many things to look at online, will your website design engage your prospects or send them running to your competition?
Why Website Design Is So Important to Law Practice Clients
When prospects visit your site, they don't have the benefit of you sitting next to them, explaining your law practice to them. It's just them, a screen and your site looking them in the face. Are they likely to contact you? Are they likely to do business with you? Or are they just going to bounce away from your website - an opportunity lost to a competition?
Design Your Website for Trust, Engagement & Achieving Success
Web Design Should Build Trust
A powerful web design instills trust in your practice.
Do you look professional? Do you look as if you care about your practice, and, therefore, will care about your clients? You'd like your prospects to understand you want to be professional with them.
If you have a poor image, why would they wish to work with you?
With trust being one of the concerns of prospects initiated over the internet, you need to present an excellent site with all of the information they need to understand why they must work with you.
Design for Your Wheatley Heights Clients, Not You
While you ought to like the design of your website, remember its objective - to engage and build a connection with your potential clients.
You need them to take a small action - pick up a phone, buy something or submit a contact form. Does your web design make them want to do business with you? Or does it just scare them away?
Are You Showing Success or Weakness?
What message are you sending? Are you letting them know how you will meet their objectives, or are you merely talking about yourself? Powerful web design makes all the difference.
Your Web Design Has Just 3-7 Seconds
to Grab Your Wheatley Heights Clients' Attention
Prospects Leave If You Don't Catch Their Attention!
Prospect's attention span is incredibly low these days.
Prospects leave in 3 seconds if you do not reach them with a strong message and great visual. It is our job to keep them focused on what you can do for them. Your web design gets them interested in you and your business quickly.
Common Problems on Millions of WebsitesWe've worked on thousands of websites over the last 20 years, across a wide range of industries. There are many common failure issues that come up that we will help you address:
To Succeed, You Must Address These Common Problems:
- No Compelling Design: Everyone judges based on appearances. If your site is dated, ugly, slow or messy, what does it say about you and your law practice? Do you instill confidence or doubt?
- No Clear Message: You must have a headline that grabs their attention, and the page must explain what you can do for them.
- No Engagement: When people come, do not like what they see and leave, that is considered a "bounce." A high bounce rate will hurt you with Google including Google Adwords. Poor website design is a factor. They will see people coming and leaving fast, telling Google visitors do not like what they find on your website. Talk about what you can offer them, such as personal injury, medical malpractice, consumer and credit protection services. Our Nassau pay per click ad company services help with this.
- No Signs of Trust: Are you showing them how you can help them in a believable way, or are you simply posting random information and "data" with no connection to them?
- No Responsive Design: More than half of your prospects are now regularly browsing on cellular devices. Your website has to be mobile responsive to accommodate these users. Google also ranks sites lower that aren't mobile responsive. Again, website design has an impact.
- No Focus on Your Prospects: Remember, they don't care about your needs, prospects care about what results you can achieve for them. Are you talking about them or boasting about yourself?
A Well Designed Website Can Deliver More Clients to Your Law Practice in Wheatley Heights
Growth happens much faster for practices with strong websites. They receive more traffic from Google. Prospects stay and interact rather than "bouncing" back to Google.
Paid advertising even becomes cheaper, as Google rewards sites that perform well.
Properly designed sites attract clients to your business. They work hand-in-hand with our paid media company on Long Island services. Eventually, the goal of a properly designed website is to generate more leads and sales for your law practice, delivering the results you need to achieve your goals.
The question is: does yours?
Beyond Design, You Need Highly Engaging Content for your Prospects
A beautiful site is great. However, don't forget the substance.
When prospects reach your website, you need to help them understand why they should speak with you.
Prospects come to your website because they have a need. They may have a problem. They may need your services.
Whatever it may be, they are on your website for a reason.
The information you provide must speak to their needs. You must address their questions, concerns and requirements.
Detailed content should both inform and motivate. You should make them want to work with you, and you should provide enough information to explain to them why they need you. Our local ad experts in NY will work with you to address these issues.
Realize the Benefits of a High-Quality Website
A properly designed website presents huge benefits to your law practice. We will work with you to design a site that produces the benefits you need.
Prospects judge your business based on what they read on your website. Does your web design convey confidence or create doubt?
Call to Action
Does your message tell your prospects to take action? Does your website make easy and inviting for your prospects to connect with you?
Focus your marketing on the prospects you want to bring in (tip: not everyone is a prospect). Connect with them as you choose, focusing on their needs, and your ability to satisfy those demands.
Having a web site is an extremely practical method of getting the word out there. Stay in touch with all your clients, and update your info without costly print and mailing fees!
Adding valuable material to your site is easy, and trying to keep your clients knowledgeable could save you both time and money.
Make it simple for established clients to get the information they need and lower your support costs.
How Our Experienced Team Will Help You and Your Business
Management: Twenty Years Working Experience
Our leadership team has assisted organizations to grow online since 1997. We have acquired incredible experience helping law practices small and big bring in leads from the web. The fact is, we have helped our customers produce in excess of $600 million in incremental sales.
Local & National Clients
We help all sized clientele, regional and nationwide. Lawyers, professional service providers, construction, financial companies, e-commerce and much more. Any customer who can take advantage of more business can see tremendous improvement. Wheatley Heights included.
Our Attention is on YOU
Before we begin developing your website, we collaborate with you to fully understand your practice and your objectives. What are your personal and business targets? What would you like to accomplish? We need to learn this to make a web design that meets or surpasses your objectives.
Evaluating Your Present Marketing
We work together with you to review your current marketing. Precisely what do you have on the web and in print? We wish to supply you with a powerful and compelling design which supports and increases your overall advertising efforts.
Comparative Industry Assessments
Within your industry there are certain ways of doing business, certain information that industry leaders provide. We will look at your competitors, see what is working and what isn't, and make sure you stand out as the best amongst your competition.
Powerful Calls to Action
Within your design, we define calls to action that drive the activity you need. Whether the goal is a form submit, phone call or other action, all efforts are to drive the results you want.
To achieve those results, you need to clearly tell your visitors what you need them to do, and "what's in it for them." If they perceive value in the action you're requesting, they'll take action. However, if they believe it only benefits you with no value to them, very few, if any, will engage.
Compelling and Engaging Design
When we begin the design work, we focus on creating an image for your business that is compelling, engaging and builds trust.
Marketing isn't easy, and once you get people to your website, you want to have the best chance of converting them into customers.
Remember, visitors from Wheatley Heights are different from other markets, so be sure you're speaking to your audience!