Does Your Old Bethpage Medical Practice Website Design Stand Out?
If you are looking to grow your medical practice using the web, an outstanding web design is a must. Your patients In Old Bethpage today have more choices - and distractions - than they ever did before. Our Nassau website design agency can help.
With so many things to view on the web, will your website design engage your patients or send them running to your competition?
Why Website Design Is So Important to Medical Practice Patients
When patients go to your website, they don't have the benefit of you sitting down alongside them, explaining your medical practice to them. It's just them, a screen and your website looking them in the face. Are they likely to contact you? Are they going to work with you? Or are they just going to bounce away from your website - a prospect lost to a competition?
Design Your Website for Trust, Engagement & Achieving Success
Website Design Should Build Trust
A powerful website design instills trust and confidence in your practice.
Do you appear professional? Do you look like you value your practice, and, in turn, will worry about your patients? You need your patients to know you wish to be professional with them.
If you have a weak image, why would they want to work with you?
With trust being one of the concerns of patients initiated over the internet, you need to present a terrific website with all of the information they want to understand why they need to work with you.
Design for Your Old Bethpage Patients, Not You
While you need to like the design of your site, remember its purpose - to engage and build a connection with your prospective patients.
You need them to take a small action - pick up a phone, buy something or submit a contact form. Does your web design make them want to do business with you? Or does it just scare them away?
Are You Showing Success or Weakness?
What message are you sending? Are you telling them how you are going to meet their expectations, or are you basically speaking about yourself? Powerful website design makes all the difference.
Your Web Design Has Just 3-7 Seconds
to Grab Your Old Bethpage Clients' Attention
Patients Leave If You Don't Catch Their Attention!
Patient's attention span is close to zero these days.
Patients leave in 3 seconds if you don't reach them with a strong message and great visual. It is our job to keep them focused on what you can do for them. Your web design gets them interested in you and your business quickly.
Common Problems on Millions of WebsitesWe've worked on thousands of websites over the last 20 years, across a wide range of industries. There are many common failure issues that come up that we will help you address:
To Succeed, You Must Address These Common Problems:
- No Compelling Design: Everyone judges based on appearances. If your site is dated, ugly, slow or messy, what does it say about you and your medical practice? Do you instill confidence or doubt?
- No Clear Message: You must have a headline that grabs their attention, and the page must explain what you can do for them.
- No Engagement: When people come, do not like what they see and leave, that is considered a "bounce." A high bounce rate will hurt you with Google including Google Adwords. Poor web design is a factor. They will see people coming and leaving fast, telling Google visitors do not like what they find on your website. Talk about what you can offer them, for example cardiology, psychotherapy, general practice and pediatrics services. Our Suffolk County pay per click advertising consultants services help with this.
- No Signs of Trust: Are you showing them how you can help them in a believable way, or are you simply posting random information and "data" with no connection to them?
- No Responsive Design: More than half of your patients are now regularly browsing on smart phones. Your site has to be mobile responsive to accommodate these users. Google also ranks sites lower that aren't mobile responsive. Again, web design has an impact.
- No Focus on Your Patients: Remember, they don't care about your needs, patients care about what results you can achieve for them. Are you speaking about them or bragging about yourself?
A Well Designed Website Can Deliver More Patients to Your Medical Practice in Old Bethpage
Growth happens much faster for practices with strong websites. They receive more visitors from Google. Patients stay and interact as opposed to "bouncing" back to Google.
Paid advertising even becomes cheaper, as Google rewards websites that perform well.
Properly designed sites attract patients to your business. They work hand-in-hand with our paid ads agency services. Ultimately, the objective of a well designed site is to generate more leads and sales to your medical practice, delivering the results you need to achieve your goals.
The question is: does yours?
Beyond Design, You Need Highly Engaging Content for your Patients
A beautiful site is great. However, don't forget the substance.
When patients reach your website, you need to help them understand why they should speak with you.
Patients come to your website because they have a need. They may have a problem. They may need your services.
Whatever it may be, they are on your website for a reason.
The information you provide must speak to their needs. You must address their questions, concerns and requirements.
Detailed content should both inform and motivate. You should make them want to work with you, and you should provide enough information to explain to them why they need you. Our local advertising company in NY will work with you to address these issues.
Realize the Benefits of a High-Quality Website
A well designed website gives huge benefits to your medical practice. Our team will work with you and your team to build a website that delivers the benefits you need.
People judge your organization based on what they observe on your website. Does your web design convey credibility or create doubt?
Call to Action
Does your message tell your patients to take that next step? Does your website make convenient and inviting for them to connect with you?
Focus your marketing on the patients you need to bring in (hint: not everyone is a prospect). Communicate with them as you choose, focusing on their needs, and your ability to satisfy those wants.
Owning a website is certainly a practical way of getting the message out there. Stay in contact with all of your patients, and update your material with no costly print and mailing expenses!
Adding valuable material to your site is easy, and keeping your patients knowledgeable will save you money and time.
Make it simple for existing patients to get the info they demand and minimize your support expenses.
The best way Our Experienced Group Will Help You and Your Business
Leadership: Two Decades Practical Experience
Our management team has assisted businesses to grow on the web since 1997. We have acquired enormous practical experience helping medical practices of all sizes bring in patients from the net. The fact is, we've helped our clientele produce in excess of $600 million in new revenue.
Local & National Clients
We help all size clients, regional and nationwide. Law firms, professional services, construction, financial companies, e-commerce and much more. Any customer that can take advantage of additional business can see tremendous improvement. Old Bethpage included.
Our Attention is on YOU
Before we begin designing your web site, we collaborate with you to understand your practice along with your objectives. Exactly what are your personal and business objectives? What do you want to accomplish? We need to learn this to make a web design that meets or exceeds your expectations.
Evaluating Your Present Advertising And Marketing
We work together with you to look at your current marketing and advertising. Precisely what have you got on the web and in print? We would like to supply you with a powerful and gripping design which supports and enhances your overall advertising and marketing efforts.
Comparative Industry Assessments
Within your industry there are certain ways of doing business, certain information that industry leaders provide. We will look at your competitors, see what is working and what isn't, and make sure you stand out as the best amongst your competition.
Powerful Calls to Action
Within your design, we define calls to action that drive the activity you need. Whether the goal is a form submit, phone call or other action, all efforts are to drive the results you want.
To achieve those results, you need to clearly tell your visitors what you need them to do, and "what's in it for them." If they perceive value in the action you're requesting, they'll take action. However, if they believe it only benefits you with no value to them, very few, if any, will engage.
Compelling and Engaging Design
When we begin the design work, we focus on creating an image for your business that is compelling, engaging and builds trust.
Marketing isn't easy, and once you get people to your website, you want to have the best chance of converting them into customers.
Remember, visitors from Old Bethpage are different from other markets, so be sure you're speaking to your audience!