Does Your Old Bethpage Law Practice Website Design Stand Out?
If you are planning to expand your law practice using the web, an outstanding web design is critical. Your clients In Old Bethpage today have more options - and distractions - than they ever did before. Our Long Island website design consultants can help.
With so many websites to look at on the web, will your web design engage your prospects or send them running to your competitors?
Why Web Design Is So Important to Law Practice Clients
When prospects go to your web site, they do not have the benefit of you sitting next to them, explaining your law practice to them. It's just them, a display screen and your website looking them in the face. Are they preparing to contact you? Are they likely to work with you? Or are they simply going to bounce away from your website - an opportunity lost to a competitor?
Design Your Website for Trust, Engagement & Financial Success
Web Design Should Build Trust
A powerful website design instills trust in your practice.
Do you look professional? Do you appear as if you care about your practice, and, therefore, will worry about your clients? You need your prospects to understand you want to be professional with them.
If you have a weak image, why would they wish to work with you?
With trust being one of the concerns of prospects initiated over the internet, you need to present an excellent website with all of the information they want to understand why they must work with you.
Design for Your Old Bethpage Clients, Not You
While you need to like the design of your website, remember its purpose - to engage and build a connection with your prospective clients.
You need them to take a small action - pick up a phone, buy something or submit a contact form. Does your website design make them want to do business with you? Or does it just scare them away?
Are You Showing Success or Weakness?
What message are you sending? Are you telling them how you will meet their objectives, or are you simply talking about yourself? Powerful website design makes all the difference.
Your Website Design Has Just 3-7 Seconds
to Grab Your Old Bethpage Clients' Attention
Prospects Leave If You Don't Catch Their Attention!
Prospect's attention span is close to zero these days.
Prospects leave in 3 seconds unless you hit them with a powerful message and great visual. It is our responsibility to keep them focused on what you can do for them. Your website design gets them interested in you and your business quickly.
Common Problems on Millions of WebsitesWe've worked on thousands of websites over the last 20 years, across a wide range of industries. There are many common failure issues that come up that we will help you address:
To Succeed, You Must Address These Common Problems:
- No Compelling Design: Everyone judges based on appearances. If your site is dated, ugly, slow or messy, what does it say about you and your law practice? Do you instill confidence or doubt?
- No Clear Message: You must have a headline that grabs their attention, and the page must explain what you can do for them.
- No Engagement: When people come, do not like what they see and leave, that is considered a "bounce." A high bounce rate will hurt you with Google including Google Adwords. Poor web design is a factor. They will see people coming and leaving fast, telling Google site visitors do not like what they find on your website. Talk about what you can provide them, for example personal injury, medical malpractice, consumer and credit protection services. Our Long Island PPC advertising agency services help with this.
- No Signs of Trust: Are you showing them how you can help them in a believable way, or are you simply posting random information and "data" with no connection to them?
- No Responsive Design: More than half of your prospects are now regularly browsing on mobile devices. Your site has to be mobile responsive to accommodate these users. Google also ranks sites lower that aren't mobile responsive. Again, web design has an impact.
- No Focus on Your Prospects: Remember, they don't care about you, prospects care about what results you can achieve for them. Are you talking about them or bragging about yourself?
A Well Designed Website Can Deliver More Clients to Your Law Practice in Old Bethpage
Growth happens much faster for practices with strong websites. They receive more visitors from Google. Prospects stay and engage as opposed to "bouncing" back to Google.
Paid advertising even becomes cheaper, as Google rewards websites that perform well.
Properly designed sites attract clients to your business. They work hand-in-hand with our display advertising experts in Suffolk services. In the end, the objective of a properly designed site is to generate more prospects and sales for your law practice, delivering the results you need to achieve your goals.
The question is: does yours?
Beyond Design, You Need Highly Engaging Content for your Prospects
A beautiful site is great. However, don't forget the substance.
When prospects reach your website, you need to help them understand why they should speak with you.
Prospects come to your website because they have a need. They may have a problem. They may need your services.
Whatever it may be, they are on your website for a reason.
The information you provide must speak to their needs. You must address their questions, concerns and requirements.
Detailed content should both inform and motivate. You should make them want to work with you, and you should provide enough information to explain to them why they need you. Our local ad company in New York will work with you to address these issues.
Realize the Benefits of a High-Quality Website
A properly designed website presents tremendous benefits to your law practice. Our design team will work with you and your team to develop a website that delivers the benefits you need.
Visitors judge you based on what they observe on your website. Does your web design convey confidence or fuel doubt?
Call to Action
Does your message tell your prospects to take action? Does your website make easy and inviting for them to reach out to you?
Concentrate your marketing on the prospects you need to bring in (tip: not everyone is a prospect). Communicate with them on their terms, focusing on their requirements, and your ability to satisfy those demands.
Having a web site is definitely a cost effective method to get the message out there. Stay in contact with all your clients, and revise your material with no pricey print and mailing fees!
Adding valuable details to your site is easy, and trying to keep your clients in the loop could save you money and time.
Make it simple for current clients to get the information they want and lower your support expenses.
The way in which Our Seasoned Team Can Certainly Help You and Your Business
Management: Two Decades Working Experience
Our leadership group has assisted organizations to expand on the web since the late nineties. We have acquired incredible experience helping law practices large and small generate leads online. In fact, we have helped our clients generate more than $600 million in brand new sales.
Local & National Clients
We work with almost all size customers, regional and nationwide. Law offices, professional services, construction, financial companies, e-commerce and much more. Any customer that can benefit from additional business can see tremendous improvement. Old Bethpage included.
Our Attention is on YOU
Before we start designing your site, we work with you to comprehend your practice and your objectives. What are your personal and business goals? What are you looking to achieve? We need to know this to produce a web design that meets or exceeds your expectations.
Examining Your Present Advertising And Marketing
We work together with you to analyze your current marketing. What have you got online and in print? We want to provide you a powerful and compelling design that helps and enhances your overall advertising and marketing efforts.
Comparative Industry Assessments
Within your industry there are certain ways of doing business, certain information that industry leaders provide. We will look at your competitors, see what is working and what isn't, and make sure you stand out as the best amongst your competition.
Powerful Calls to Action
Within your design, we define calls to action that drive the activity you need. Whether the goal is a form submit, phone call or other action, all efforts are to drive the results you want.
To achieve those results, you need to clearly tell your visitors what you need them to do, and "what's in it for them." If they perceive value in the action you're requesting, they'll take action. However, if they believe it only benefits you with no value to them, very few, if any, will engage.
Compelling and Engaging Design
When we begin the design work, we focus on creating an image for your business that is compelling, engaging and builds trust.
Marketing isn't easy, and once you get people to your website, you want to have the best chance of converting them into customers.
Remember, visitors from Old Bethpage are different from other markets, so be sure you're speaking to your audience!