Does Your Nassau County Law Practice Website Design Stand Out?
If you are looking to expand your law practice making use of the web, an excellent web design is essential. Your clients In Nassau County today have more choices - and distractions - than they ever did before. Our web design company can help.
With so many websites to view on the web, will your website design engage your prospects or send them running to your competition?
Why Web Design Matters to Law Practice Clients
When prospects visit your site, they don't have the benefit of you sitting down next to them, explaining your law practice to them. It's just them, a screen and your site staring them in the face. Are they going to call you? Are they going to work with you? Or are they simply going to bounce away from your site - a prospect lost to a competition?
Design Your Website for Trust, Engagement & Financial Success
Web Design Should Build Trust
A powerful site design instills trust and confidence in your practice.
Do you appear professional? Do you appear as if you care for your practice, and, in turn, will worry about your clients? You'd like your prospects to understand you intend to be professional with them.
If you have an inadequate image, why would they wish to work with you?
With trust being among the concerns of prospects initiated over the internet, you need to present a terrific site with all of the information they require to understand why they should work with you.
Design for Your Nassau County Clients, Not You
While you need to like the design of your site, remember its purpose - to engage and build a connection with your potential clients.
You need them to take a small action - pick up a phone, make a purchase or submit a contact form. Does your web design make them want to do business with you? Or does it just scare them away?
Are You Showing Success or Weakness?
What message are you sending? Are you telling them how you are going to meet their expectations, or are you merely speaking about yourself? Powerful web design makes all the difference.
Your Website Design Has Just 3-7 Seconds
to Grab Your Nassau County Clients' Attention
Prospects Leave If You Don't Catch Their Attention!
Prospect's attention span is close to zero these days.
Prospects leave in 3 seconds if you do not hit them with a strong message and great visual. It is our job to keep them focused on what you can do for them. Your web design gets them interested in you and your business quickly.
Common Problems on Millions of WebsitesWe've worked on thousands of websites over the last 20 years, across a wide range of industries. There are many common failure issues that come up that we will help you address:
To Succeed, You Must Address These Common Problems:
- No Compelling Design: Everyone judges based on appearances. If your site is dated, ugly, slow or messy, what does it say about you and your law practice? Do you instill confidence or doubt?
- No Clear Message: You must have a headline that grabs their attention, and the page must explain what you can do for them.
- No Engagement: When people come, do not like what they see and leave, that is considered a "bounce." A high bounce rate will hurt you with Google including Google Adwords. Poor web design is a factor. They will see people coming and leaving fast, telling Google visitors do not like what they find on your website. Talk about what you are able to provide them, for example personal injury, medical malpractice, consumer and credit protection services. Our Long Island pay per click advertising agency services help with this.
- No Signs of Trust: Are you showing them how you can help them in a believable way, or are you simply posting random information and "data" with no connection to them?
- No Responsive Design: More than half of your prospects are now regularly searching on smart phones. Your website has to be mobile responsive to accommodate these users. Google also ranks sites lower that are not mobile responsive. Again, web design has an impact.
- No Focus on Your Prospects: Remember, they don't care about you, prospects care about what results you can achieve for them. Are you speaking about them or boasting about yourself?
A Well Designed Website Can Deliver More Clients to Your Law Practice in Nassau County
Growth happens much faster for practices with strong websites. They receive more traffic from Google. Prospects stay and engage as opposed to "bouncing" back to Google.
Paid advertising even becomes cheaper, as Google rewards websites that perform well.
Properly designed sites attract clients to your business. They work hand-in-hand with our display advertising professionals in Suffolk services. Ultimately, the goal of a properly designed site is to generate more prospects and sales to your law practice, delivering the results you need to achieve your goals.
The question is: does yours?
Beyond Design, You Need Highly Engaging Content for your Prospects
A beautiful site is great. However, don't forget the substance.
When prospects reach your website, you need to help them understand why they should speak with you.
Prospects come to your website because they have a need. They may have a problem. They may need your services.
Whatever it may be, they are on your website for a reason.
The information you provide must speak to their needs. You must address their questions, concerns and requirements.
Detailed content should both inform and motivate. You should make them want to work with you, and you should provide enough information to explain to them why they need you. Our local ad agency will work with you to address these issues.
Realize the Benefits of a High-Quality Website
A properly designed website presents tremendous benefits to your law practice. Our team will work with you and your team to develop a website that produces the benefits you need.
Prospects assess your business based on what they see on your website. Does your web design convey credibility or fuel doubt?
Call to Action
Do you tell your prospects to take that next step? Does your website make easy and inviting for prospects to reach out to you?
Focus your marketing on the prospects you need to attract (tip: not the whole world). Engage with them on their terms, addressing their requirements, and your capability to meet those wants.
Using a web site is an extremely cost effective way of getting the word out there. Stay in touch with all of your clients, and update your info without high priced print and mailing expenses!
Adding useful info to your website is simple, and keeping your clients in the loop will save you both money and time.
Make it simple for current clients to get the info they want and reduce your support costs.
The way in which Our Skilled Team Will Help You and Your Business
Management: Two Decades Experience
Our management team has helped companies to grow online since '97. We have obtained tremendous practical experience helping law practices small and big produce leads from the web. In fact, we've helped our clients create over $600 million in brand new sales.
Local & National Clients
We help almost all sized customers, local and national. Law firms, professional services, construction, financial services, ecommerce and much more. Any client that can reap the benefits of more revenue can see huge improvement. Nassau County included.
Our Focus is on YOU
Before we start developing your web site, we collaborate with you to comprehend your practice along with your objectives. Exactly what are your business and personal goals? What are you looking to achieve? We have to know this to create a web design that matches or exceeds your expectations.
Examining Your Current Advertising And Marketing
We work together with you to review your current marketing. What do you have online and in print? We want to supply you with a powerful and compelling design which supports and enhances your existing advertising and marketing efforts.
Comparative Industry Assessments
Within your industry there are certain ways of doing business, certain information that industry leaders provide. We will look at your competitors, see what is working and what isn't, and make sure you stand out as the best amongst your competition.
Powerful Calls to Action
Within your design, we define calls to action that drive the activity you need. Whether the goal is a form submit, phone call or other action, all efforts are to drive the results you want.
To achieve those results, you need to clearly tell your visitors what you need them to do, and "what's in it for them." If they perceive value in the action you're requesting, they'll take action. However, if they believe it only benefits you with no value to them, very few, if any, will engage.
Compelling and Engaging Design
When we begin the design work, we focus on creating an image for your business that is compelling, engaging and builds trust.
Marketing isn't easy, and once you get people to your website, you want to have the best chance of converting them into customers.
Remember, visitors from Nassau County are different from other markets, so be sure you're speaking to your audience!