Does Your Melville Medical Practice Website Design Stand Out?
If you are looking to expand your medical practice making use of the web, an exceptional website design is critical. Your patients In Melville today have more options - and distractions - than they ever did before. Our web design consultants can help.
With so many things to look at on the web, will your website design engage your patients or send them running to your competition?
Why Web Design Matters to Medical Practice Patients
When patients go to your site, they don't have the benefit of you sitting alongside them, explaining your medical practice to them. It's just them, a monitor and your site staring them in the face. Are they likely to contact you? Are they likely to do business with you? Or are they simply going to bounce away from your site - a prospect lost to a competitor?
Design Your Website for Trust, Engagement & Strong Results
Web Design Should Build Trust
A powerful website design instills trust and confidence in your practice.
Do you appear professional? Do you appear as if you value your practice, and, in turn, will care about your patients? You want your patients to know you wish to be professional with them.
If you have an inadequate image, why would they want to work with you?
With trust being one of the concerns of patients initiated over the internet, you must present a great site with all of the information they require to understand why they must work with you.
Design for Your Melville Patients, Not You
While you ought to like the design of your website, remember its purpose - to engage and build a connection with your potential patients.
You need them to take a small action - pick up a phone, buy something or submit a contact form. Does your web design make them want to do business with you? Or does it just scare them away?
Are You Showing Success or Weakness?
What message are you sending? Are you letting them know how you are going to meet their expectations, or are you basically speaking about yourself? Powerful web design makes all the difference.
Your Web Design Has Just 3-7 Seconds
to Grab Your Melville Clients' Attention
Patients Leave If You Don't Catch Their Attention!
Patient's attention span is close to zero these days.
Patients leave in 3 seconds if you don't hit them with a strong message and great visual. It is our responsibility to keep them focused on what you can do for them. Your web design gets them interested in you and your business quickly.
Common Problems on Millions of WebsitesWe've worked on thousands of websites over the last 20 years, across a wide range of industries. There are many common failure issues that come up that we will help you address:
To Succeed, You Must Address These Common Problems:
- No Compelling Design: Everyone judges based on appearances. If your site is dated, ugly, slow or messy, what does it say about you and your medical practice? Do you instill confidence or doubt?
- No Clear Message: You must have a headline that grabs their attention, and the page must explain what you can do for them.
- No Engagement: When people come, do not like what they see and leave, that is considered a "bounce." A high bounce rate will hurt you with Google including Google Adwords. Poor web design is a factor. They will see people coming and leaving fast, telling Google website visitors do not like what they find on your website. Talk about what you are able to offer them, for example cardiology, psychotherapy, general practice and pediatrics services. Our LI pay per click advertising agency services help with this.
- No Signs of Trust: Are you showing them how you can help them in a believable way, or are you simply posting random information and "data" with no connection to them?
- No Responsive Design: More than half of your patients are now regularly browsing on mobile phones. Your site must be mobile responsive to accommodate these users. Google also ranks sites lower which aren't mobile responsive. Again, web design has an impact.
- No Focus on Your Patients: Remember, they don't care about your needs, patients care about what results you can achieve for them. Are you talking about them or bragging about yourself?
A Well Designed Website Can Deliver More Patients to Your Medical Practice in Melville
Growth happens much faster for practices with strong websites. They receive more traffic from Google. Patients stay and interact as opposed to "bouncing" back to Google.
Paid advertising even becomes cheaper, as Google rewards websites that do well.
Properly designed sites attract patients to your business. They work hand-in-hand with our display advertising professionals on Long Island services. Ultimately, the goal of a properly designed website is to generate more leads and sales for your medical practice, delivering the results you need to achieve your goals.
The question is: does yours?
Beyond Design, You Need Highly Engaging Content for your Patients
A beautiful site is great. However, don't forget the substance.
When patients reach your website, you need to help them understand why they should speak with you.
Patients come to your website because they have a need. They may have a problem. They may need your services.
Whatever it may be, they are on your website for a reason.
The information you provide must speak to their needs. You must address their questions, concerns and requirements.
Detailed content should both inform and motivate. You should make them want to work with you, and you should provide enough information to explain to them why they need you. Our local advertising experts on Long Island will work with you to address these issues.
Realize the Benefits of a High-Quality Website
A well designed website gives significant benefits to your medical practice. We will work with you and your team to develop a website that produces the benefits you need.
Visitors assess your organization based on what they see on your website. Does your web design convey credibility or fuel doubt?
Call to Action
Do you tell your patients to take action? Does your website make convenient and inviting for your prospects to connect with you?
Focus your message on the patients you want to attract (tip: not everyone is a prospect). Connect with them on their terms, focusing on their requirements, and your capability to meet those wants.
Using a web site is an extremely cost effective method of getting the message out. Keep in touch with all your patients, and update your info without expensive print and mailing charges!
Adding valuable information and facts to your site is easy, and keeping your patients knowledgeable could save you both money and time.
Make it easy for established patients to get the information they demand and reduce your support expenses.
How Our Experienced Team Can Assist You and Your Business
Management: Twenty Years Practical Experience
Our leadership team has made it easier for companies to grow online since the late nineties. We've obtained enormous experience supporting medical practices small and large generate patients online. The fact is, we have helped our clientele create in excess of $600 million in brand new sales.
Local & National Clients
We assist just about all sized customers, regional and nationwide. Law offices, professional services, construction, financial companies, e-commerce and others. Any customer that can really benefit from additional business can easily see tremendous growth. Melville included.
Our Attention is on YOU
Before we start constructing your site, we work with you to understand your practice as well as your goals. Precisely what are your personal and business objectives? What would you like to accomplish? We need to learn this to develop a web design that matches or exceeds your objectives.
Evaluating Your Present Marketing
We help you to analyze your current advertising and marketing. Exactly what have you got on the web and in print? We would like to supply you with a effective and persuasive design which supports and enhances your existing marketing and advertising efforts.
Comparative Industry Assessments
Within your industry there are certain ways of doing business, certain information that industry leaders provide. We will look at your competitors, see what is working and what isn't, and make sure you stand out as the best amongst your competition.
Powerful Calls to Action
Within your design, we define calls to action that drive the activity you need. Whether the goal is a form submit, phone call or other action, all efforts are to drive the results you want.
To achieve those results, you need to clearly tell your visitors what you need them to do, and "what's in it for them." If they perceive value in the action you're requesting, they'll take action. However, if they believe it only benefits you with no value to them, very few, if any, will engage.
Compelling and Engaging Design
When we begin the design work, we focus on creating an image for your business that is compelling, engaging and builds trust.
Marketing isn't easy, and once you get people to your website, you want to have the best chance of converting them into customers.
Remember, visitors from Melville are different from other markets, so be sure you're speaking to your audience!