Does Your Melville Law Practice Website Design Stand Out?
If you are planning to expand your law practice using the web, an outstanding web design is critical. Your clients In Melville today have more choices - and distractions - than they ever did before. Our Suffolk web design agency can help.
With so many websites to look at online, will your website design engage your prospects or send them running to your competitors?
Why Website Design Matters to Law Practice Clients
When prospects visit your web site, they don't have the benefit of you sitting down alongside them, explaining your law practice to them. It's just them, a screen and your web page looking them in the face. Are they going to call you? Are they likely to do business with you? Or are they just going to bounce away from your site - a prospect lost to a competitor?
Design Your Website for Trust, Engagement & Achieving Success
Web Design Should Build Trust
A powerful site design instills trust and confidence in your practice.
Do you appear professional? Do you look like you care for your practice, and, in turn, will worry about your clients? You need your prospects to understand you wish to be professional with them.
If you have a weak image, why would they want to work with you?
With trust being one of several concerns of prospects initiated over the internet, you must present an excellent site with all of the information they need to understand why they should work with you.
Design for Your Melville Clients, Not You
While you need to like the design of your website, remember its purpose - to engage and build a connection with your potential clients.
You need them to take a small action - pick up a phone, make a purchase or submit a contact form. Does your website design make them want to do business with you? Or does it just scare them away?
Are You Showing Success or Weakness?
What message are you sending? Are you telling them how you will meet their expectations, or are you merely speaking about yourself? Powerful website design makes all the difference.
Your Web Design Has Just 3-7 Seconds
to Grab Your Melville Clients' Attention
Prospects Leave If You Don't Catch Their Attention!
Prospect's attention span is incredibly low these days.
Prospects leave in 3 seconds unless you hit them with a powerful message and great visual. It is our job to keep them focused on what you can do for them. Your web design gets them interested in you and your business quickly.
Common Problems on Millions of WebsitesWe've worked on thousands of websites over the last 20 years, across a wide range of industries. There are many common failure issues that come up that we will help you address:
To Succeed, You Must Address These Common Problems:
- No Compelling Design: Everyone judges based on appearances. If your site is dated, ugly, slow or messy, what does it say about you and your law practice? Do you instill confidence or doubt?
- No Clear Message: You must have a headline that grabs their attention, and the page must explain what you can do for them.
- No Engagement: When people come, do not like what they see and leave, that is considered a "bounce." A high bounce rate will hurt you with Google including Google Adwords. Poor web design is a factor. They will see people coming and leaving fast, telling Google visitors do not like what they find on your website. Talk about what you can provide them, for example personal injury, medical malpractice, consumer and credit protection services. Our Nassau County pay per click ad agency services help with this.
- No Signs of Trust: Are you showing them how you can help them in a believable way, or are you simply posting random information and "data" with no connection to them?
- No Responsive Design: More than half of your prospects are now regularly browsing on smart phones. Your site needs to be mobile responsive to accommodate these users. Google also ranks sites lower that aren't mobile responsive. Again, web design has an impact.
- No Focus on Your Prospects: Remember, they don't care about your needs, prospects care about what results you can achieve on their behalf. Are you talking about them or boasting about yourself?
A Well Designed Website Can Deliver More Clients to Your Law Practice in Melville
Growth happens much faster for practices with strong websites. They receive more traffic from Google. Prospects stay and engage instead of "bouncing" back to Google.
Paid advertising even becomes cheaper, as Google rewards sites that perform well.
Properly designed sites attract clients to your business. They work hand-in-hand with our paid ads agency in NY services. In the end, the objective of a well designed website is to generate more leads and sales to your law practice, delivering the results you need to achieve your goals.
The question is: does yours?
Beyond Design, You Need Highly Engaging Content for your Prospects
A beautiful site is great. However, don't forget the substance.
When prospects reach your website, you need to help them understand why they should speak with you.
Prospects come to your website because they have a need. They may have a problem. They may need your services.
Whatever it may be, they are on your website for a reason.
The information you provide must speak to their needs. You must address their questions, concerns and requirements.
Detailed content should both inform and motivate. You should make them want to work with you, and you should provide enough information to explain to them why they need you. Our local ad agency will work with you to address these issues.
Realize the Benefits of a High-Quality Website
A professionally designed website gives significant benefits to your law practice. Let us work with you and your team to design a website that delivers the benefits you need.
Visitors judge your business based on what they read on your website. Does your web design convey confidence or fuel doubt?
Call to Action
Does your message tell your prospects how to take action? Does your website make easy and inviting for them to connect with you?
Focus your marketing on the prospects you want to attract (tip: not everyone is a prospect). Communicate with them on their terms, concentrating on their requirements, and your capability to satisfy those needs.
Owning a website is certainly a cost effective method to get the word out. Stay in touch with all your clients, and update your info with no need of pricey print and mailing fees!
Adding useful material to your web page is easy, and trying to keep your clients informed could help you save time and money.
Make it simple for existing clients to find the info they want and lower your support costs.
How Our Seasoned Team Can Help You and Your Business
Leadership: 20 Years Working Experience
Our leadership group has really helped organizations to flourish on the internet since '97. We have gained tremendous experience helping law practices of all sizes generate leads from the net. In fact, we've helped our clients generate more than $600 million in incremental revenue.
Local & National Clients
We assist almost all sized clientele, local and national. Law firms, professional services, construction, financial companies, e-commerce and much more. Any customer who can really benefit from additional sales can easily see massive improvement. Melville included.
Our Attention is on YOU
Before we start creating your website, we work with you to understand your practice and your goals. Precisely what are your personal and business objectives? What would you like to accomplish? We have to know this to produce a web design that matches or exceeds your expectations.
Examining Your Present Marketing
We work with you to look at your existing marketing and advertising. Precisely what have you got on the web and in print? We want to provide you a highly effective and engaging design which supports and enhances your overall advertising efforts.
Comparative Industry Assessments
Within your industry there are certain ways of doing business, certain information that industry leaders provide. We will look at your competitors, see what is working and what isn't, and make sure you stand out as the best amongst your competition.
Powerful Calls to Action
Within your design, we define calls to action that drive the activity you need. Whether the goal is a form submit, phone call or other action, all efforts are to drive the results you want.
To achieve those results, you need to clearly tell your visitors what you need them to do, and "what's in it for them." If they perceive value in the action you're requesting, they'll take action. However, if they believe it only benefits you with no value to them, very few, if any, will engage.
Compelling and Engaging Design
When we begin the design work, we focus on creating an image for your business that is compelling, engaging and builds trust.
Marketing isn't easy, and once you get people to your website, you want to have the best chance of converting them into customers.
Remember, visitors from Melville are different from other markets, so be sure you're speaking to your audience!