Does Your Long Island Business Website Design Stand Out?
If you are looking to grow your business using the web, a first-rate website design is a must. Your customers On Long Island today have more options - and distractions - than they ever did before. Our Long Island web design professionals can help.
With so many things to view online, will your web design engage your buyers or send them running to your competition?
Why Web Design Is So Important to Business Customers
When buyers visit your website, they do not have the benefit of you sitting next to them, explaining your business to them. It's just them, a computer screen and your site looking them in the face. Are they preparing to call you? Are they going to do business with you? Or are they simply going to bounce away from your site - a prospect lost to a competition?
Design Your Website for Trust, Engagement & Strong Results
Web Design Should Build Trust
A powerful web design instills trust in your business.
Do you look professional? Do you look as if you value your business, and, therefore, will care about your customers? You need your buyers to know you intend to be professional with them.
If you have a poor image, why would they want to work with you?
With trust being one of the concerns of buyers initiated over the internet, you need to present a great website with all of the information they need to understand why they need to work with you.
Design for Your Long Island Customers, Not You
While you ought to like the design of your website, remember its purpose - to engage and build a connection with your prospective customers.
You need them to take a small action - pick up a phone, buy something or submit a contact form. Does your web design make them want to do business with you? Or does it just scare them away?
Are You Showing Success or Weakness?
What message are you sending? Are you letting them know how you are going to meet their objectives, or are you simply preaching about yourself? Powerful web design makes all the difference.
Your Website Design Has Just 3-7 Seconds
to Grab Your Long Island Clients' Attention
Buyers Leave If You Don't Catch Their Attention!
Buyer's attention span is incredibly low these days.
Buyers leave in 3 seconds if you don't hit them with a powerful message and great visual. It is our responsibility to keep them focused on what you can do for them. Your website design gets them interested in you and your business quickly.
Common Problems on Millions of WebsitesWe've worked on thousands of websites over the last 20 years, across a wide range of industries. There are many common failure issues that come up that we will help you address:
To Succeed, You Must Address These Common Problems:
- No Compelling Design: Everyone judges based on appearances. If your site is dated, ugly, slow or messy, what does it say about you and your business? Do you instill confidence or doubt?
- No Clear Message: You must have a headline that grabs their attention, and the page must explain what you can do for them.
- No Engagement: When people come, do not like what they see and leave, that is considered a "bounce." A high bounce rate will hurt you with Google including Google Adwords. Poor web design is a factor. They will see people coming and leaving fast, telling Google site visitors do not like what they find on your website. Talk about what you are able to provide them, such as restaurants, retailers, stylists, gourmet foods and automotive products. Our New York pay per click advertising company services help with this.
- No Signs of Trust: Are you showing them how you can help them in a believable way, or are you simply posting random information and "data" with no connection to them?
- No Responsive Design: More than half of your buyers are now regularly browsing on smart phones. Your site has to be mobile responsive to accommodate these users. Google also ranks sites lower that aren't mobile responsive. Again, web design has an impact.
- No Focus on Your Buyers: Remember, they don't care about your needs, buyers care about what results you can achieve on their behalf. Are you talking about them or boasting about yourself?
A Well Designed Website Can Deliver More Customers to Your Business in Long Island
Growth happens much faster for businesses with strong websites. They receive more visitors from Google. Buyers stay and engage instead of "bouncing" back to Google.
Paid advertising even becomes cheaper, as Google rewards sites that perform well.
Properly designed sites attract customers to your business. They work hand-in-hand with our display ads experts in NY services. In the end, the goal of a properly designed site is to generate more leads and sales for your business, delivering the results you need to achieve your goals.
The question is: does yours?
Beyond Design, You Need Highly Engaging Content for your Buyers
A beautiful site is great. However, don't forget the substance.
When buyers reach your website, you need to help them understand why they should speak with you.
Buyers come to your website because they have a need. They may have a problem. They may need your products.
Whatever it may be, they are on your website for a reason.
The information you provide must speak to their needs. You must address their questions, concerns and requirements.
Detailed content should both inform and motivate. You should make them want to work with you, and you should provide enough information to explain to them why they need you. Our local ad experts on Long Island will work with you to address these issues.
Realize the Benefits of a High-Quality Website
A well designed website delivers huge benefits to your business. Our professionals will work with you to develop a site that produces the benefits you need.
Prospects judge your organization based on what they see on your site. Does your web design convey credibility or create doubt?
Call to Action
Do you tell your buyers how to take action? Does your website make simple and inviting for your prospects to reach out to you?
Concentrate your message on the buyers you need to bring in (hint: not everyone). Communicate with them as you choose, concentrating on their needs, and your ability to meet those demands.
Using a web site is definitely a cost effective method of getting the word out there. Stay in touch with all of your customers, and revise your info without having expensive print and mailing fees!
Adding valuable details to your web page is easy, and trying to keep your customers in the loop will save you both time and money.
Make it easy for existing customers to get the info they need and lower your support expenses.
How Our Knowledgeable Team Will Help You
Management: 20 Years Working Experience
Our management team has made it easier for businesses to flourish on the internet since 1997. We have obtained enormous experience helping businesses small and large produce leads and sales online. The fact is, we've helped our customers create more than $600 million in new sales.
Local & National Clients
We work with almost all size clientele, local and nationwide. Attorneys, professional services, construction, financial services, e-commerce and more. Any client who can reap the benefits of even more revenue can see huge improvement. Long Island included.
Our Attention is on YOU
Before we start constructing your website, we speak with you to fully understand your business along with your objectives. Precisely what are your personal and business targets? What would you like to achieve? We have to know this to develop a website design that meets or exceeds your objectives.
Assessing Your Present Advertising And Marketing
We work with you to review your existing advertising. Precisely what do you have on the web and in print? We wish to provide you a highly effective and gripping design that will help and enhances your existing marketing and advertising efforts.
Comparative Industry Assessments
Within your industry there are certain ways of doing business, certain information that industry leaders provide. We will look at your competitors, see what is working and what isn't, and make sure you stand out as the best amongst your competition.
Powerful Calls to Action
Within your design, we define calls to action that drive the activity you need. Whether the goal is a form submit, phone call or other action, all efforts are to drive the results you want.
To achieve those results, you need to clearly tell your visitors what you need them to do, and "what's in it for them." If they perceive value in the action you're requesting, they'll take action. However, if they believe it only benefits you with no value to them, very few, if any, will engage.
Compelling and Engaging Design
When we begin the design work, we focus on creating an image for your business that is compelling, engaging and builds trust.
Marketing isn't easy, and once you get people to your website, you want to have the best chance of converting them into customers.
Remember, visitors from Long Island are different from other markets, so be sure you're speaking to your audience!