Does Your Long Island Business Website Design Stand Out?
If you are planning to grow your business making use of the web, a first-rate web design is a must. Your customers On Long Island today have more choices - and distractions - than they ever did before. Our NY web design agency can help.
With so many things to look at online, will your web design engage your buyers or send them running to your competitors?
Why Website Design Matters to Business Customers
When buyers visit your website, they don't have the benefit of you sitting down next to them, explaining your business to them. It's just them, a screen and your web page looking them in the face. Are they preparing to contact you? Are they likely to work with you? Or are they simply going to bounce away from your website - a prospect lost to a competition?
Design Your Website for Trust, Engagement & Success
Web Design Should Build Trust
A powerful site design instills trust and confidence in your business.
Do you appear professional? Do you look like you value your business, and, in turn, will care about your customers? You need your buyers to know you want to be professional with them.
If you have an inadequate image, why would they want to work with you?
With trust being one of the concerns of buyers initiated over the internet, you must present a great website with all of the information they require to understand why they should work with you.
Design for Your Long Island Customers, Not You
While you need to like the design of your site, remember its goal - to engage and build a connection with your potential customers.
You need them to take a small action - pick up a phone, buy something or submit a contact form. Does your website design make them want to do business with you? Or does it just scare them away?
Are You Showing Success or Weakness?
What message are you sending? Are you letting them know how you will meet their expectations, or are you merely speaking about yourself? Powerful website design makes all the difference.
Your Web Design Has Just 3-7 Seconds
to Grab Your Long Island Clients' Attention
Buyers Leave If You Don't Catch Their Attention!
Buyer's attention span is close to zero these days.
Buyers leave in 3 seconds unless you reach them with a strong message and great visual. It is our job to keep them focused on what you can do for them. Your web design gets them interested in you and your business quickly.
Common Problems on Millions of WebsitesWe've worked on thousands of websites over the last 20 years, across a wide range of industries. There are many common failure issues that come up that we will help you address:
To Succeed, You Must Address These Common Problems:
- No Compelling Design: Everyone judges based on appearances. If your site is dated, ugly, slow or messy, what does it say about you and your business? Do you instill confidence or doubt?
- No Clear Message: You must have a headline that grabs their attention, and the page must explain what you can do for them.
- No Engagement: When people come, do not like what they see and leave, that is considered a "bounce." A high bounce rate will hurt you with Google including Google Adwords. Poor web design is a factor. They will see people coming and leaving fast, telling Google visitors do not like what they find on your website. Talk about what you are able to provide them, for example restaurants, retailers, stylists, gourmet foods and automotive products. Our Suffolk PPC advertising agency services help with this.
- No Signs of Trust: Are you showing them how you can help them in a believable way, or are you simply posting random information and "data" with no connection to them?
- No Responsive Design: More than half of your buyers are now regularly searching on smart phones. Your website has to be mobile responsive to accommodate these users. Google also ranks sites lower which aren't mobile responsive. Again, web design has an impact.
- No Focus on Your Buyers: Remember, they don't care about your needs, buyers care about what results you can achieve on their behalf. Are you talking about them or boasting about yourself?
A Well Designed Website Can Deliver More Customers to Your Business in Long Island
Growth happens much faster for businesses with strong websites. They receive more visitors from Google. Buyers stay and engage as opposed to "bouncing" back to Google.
Paid advertising even becomes cheaper, as Google rewards sites that do well.
Properly designed sites attract customers to your business. They work hand-in-hand with our display ads consultants in Suffolk services. In the end, the goal of a well designed site is to produce more prospects and sales for your business, delivering the results you need to achieve your goals.
The question is: does yours?
Beyond Design, You Need Highly Engaging Content for your Buyers
A beautiful site is great. However, don't forget the substance.
When buyers reach your website, you need to help them understand why they should speak with you.
Buyers come to your website because they have a need. They may have a problem. They may need your products.
Whatever it may be, they are on your website for a reason.
The information you provide must speak to their needs. You must address their questions, concerns and requirements.
Detailed content should both inform and motivate. You should make them want to work with you, and you should provide enough information to explain to them why they need you. Our local ad agency in NY will work with you to address these issues.
Realize the Benefits of a High-Quality Website
A professionally designed website delivers tremendous benefits to your business. Let us work with you and your team to design a site that delivers the benefits you need.
People judge your organization based on what they observe on your website. Does your web design convey credibility or fuel doubt?
Call to Action
Does your message tell your buyers how to take that next step? Do you make simple and inviting for them to reach out to you?
Concentrate your message on the buyers you need to attract (hint: not the whole world). Connect with them as you choose, focusing on their needs, and your ability to meet those demands.
Owning a web site is definitely a practical way to get the message out there. Keep in touch with all of your customers, and update your info with no need of high priced print and mailing fees!
Adding valuable info to your website is easy, and keeping your customers knowledgeable will save you both time and money.
Make it easy for existing customers to obtain the information they need and reduce your support expenses.
The best way Our Seasoned Group Can Help You and Your Business
Management: Twenty Years Working Experience
Our management group has really helped companies to grow on the internet since 1997. We've gained incredible working experience helping businesses small and big bring in leads and sales from the web. In fact, we have helped our clients create over $600 million in incremental revenue.
Local & National Clients
We work with just about all size clients, regional and national. Attorneys, professional service providers, construction, financial services, e-commerce and others. Any customer that can really benefit from more sales can see tremendous growth. Long Island included.
Our Emphasis is on YOU
Before we begin constructing your web site, we work with you to comprehend your business and your objectives. Precisely what are your personal and business goals? What are you looking to achieve? We have to know this to develop a web design that matches or exceeds your expectations.
Examining Your Current Advertising And Marketing
We help you to look at your current marketing and advertising. Exactly what have you got on the internet and in print? We want to give you a powerful and gripping design that helps and improves your existing marketing efforts.
Comparative Industry Assessments
Within your industry there are certain ways of doing business, certain information that industry leaders provide. We will look at your competitors, see what is working and what isn't, and make sure you stand out as the best amongst your competition.
Powerful Calls to Action
Within your design, we define calls to action that drive the activity you need. Whether the goal is a form submit, phone call or other action, all efforts are to drive the results you want.
To achieve those results, you need to clearly tell your visitors what you need them to do, and "what's in it for them." If they perceive value in the action you're requesting, they'll take action. However, if they believe it only benefits you with no value to them, very few, if any, will engage.
Compelling and Engaging Design
When we begin the design work, we focus on creating an image for your business that is compelling, engaging and builds trust.
Marketing isn't easy, and once you get people to your website, you want to have the best chance of converting them into customers.
Remember, visitors from Long Island are different from other markets, so be sure you're speaking to your audience!