Does Your Long Island Professional Practice Website Design Stand Out?
If you are planning to expand your professional practice making use of the web, an exceptional web design is vital. Your clients On Long Island today have more choices - and distractions - than they ever did before. Our web design company can help.
With so many things to look at online, will your web design engage your prospects or send them running to your competition?
Why Website Design Matters to Professional Practice Clients
When prospects visit your website, they do not have the benefit of you sitting next to them, explaining your professional practice to them. It's just them, a monitor and your site staring them in the face. Are they going to contact you? Are they going to do business with you? Or are they just going to bounce away from your website - an opportunity lost to a competition?
Design Your Website for Trust, Engagement & Achieving Success
Web Design Should Build Trust
A powerful web design instills trust in your practice.
Do you look professional? Do you appear as if you care for your practice, and, in turn, will care about your clients? You want your prospects to know you wish to be professional with them.
If you have a poor image, why would they wish to work with you?
With trust being one of several concerns of prospects initiated over the internet, you must present an excellent website with all of the information they want to understand why they need to work with you.
Design for Your Long Island Clients, Not You
While you need to like the design of your website, remember its purpose - to engage and build a connection with your potential clients.
You need them to take a small action - pick up a phone, buy something or submit a contact form. Does your website design make them want to do business with you? Or does it just scare them away?
Are You Showing Success or Weakness?
What message are you sending? Are you telling them how you will meet their objectives, or are you basically preaching about yourself? Powerful website design makes all the difference.
Your Website Design Has Just 3-7 Seconds
to Grab Your Long Island Clients' Attention
Prospects Leave If You Don't Catch Their Attention!
Prospect's attention span is incredibly low these days.
Prospects leave in 3 seconds unless you reach them with a strong message and great visual. It is our responsibility to keep them focused on what you can do for them. Your web design gets them interested in you and your business quickly.
Common Problems on Millions of WebsitesWe've worked on thousands of websites over the last 20 years, across a wide range of industries. There are many common failure issues that come up that we will help you address:
To Succeed, You Must Address These Common Problems:
- No Compelling Design: Everyone judges based on appearances. If your site is dated, ugly, slow or messy, what does it say about you and your professional practice? Do you instill confidence or doubt?
- No Clear Message: You must have a headline that grabs their attention, and the page must explain what you can do for them.
- No Engagement: When people come, do not like what they see and leave, that is considered a "bounce." A high bounce rate will hurt you with Google including Google Adwords. Poor web design is a factor. They will see people coming and leaving fast, telling Google site visitors do not like what they find on your website. Talk about what you can offer them, such as accounting, financial planning, insurance and consulting services. Our NY pay per click ad agency services help with this.
- No Signs of Trust: Are you showing them how you can help them in a believable way, or are you simply posting random information and "data" with no connection to them?
- No Responsive Design: More than half of your prospects are now regularly searching on smart phones. Your website needs to be mobile responsive to accommodate these users. Google also ranks sites lower which are not mobile responsive. Again, web design has an impact.
- No Focus on Your Prospects: Remember, they don't care about your needs, prospects care about what results you can achieve for them. Are you talking about them or boasting about yourself?
A Well Designed Website Can Deliver More Clients to Your Professional Practice in Long Island
Growth happens much faster for practices with strong websites. They receive more visitors from Google. Prospects stay and engage rather than "bouncing" back to Google.
Paid advertising even becomes cheaper, as Google rewards sites that perform well.
Properly designed sites attract clients to your business. They work hand-in-hand with our display ads agency in NY services. Ultimately, the objective of a well designed website is to generate more prospects and sales to your professional practice, delivering the results you need to achieve your goals.
The question is: does yours?
Beyond Design, You Need Highly Engaging Content for your Prospects
A beautiful site is great. However, don't forget the substance.
When prospects reach your website, you need to help them understand why they should speak with you.
Prospects come to your website because they have a need. They may have a problem. They may need your services.
Whatever it may be, they are on your website for a reason.
The information you provide must speak to their needs. You must address their questions, concerns and requirements.
Detailed content should both inform and motivate. You should make them want to work with you, and you should provide enough information to explain to them why they need you. Our local ad company in Suffolk County will work with you to address these issues.
Realize the Benefits of a High-Quality Website
A properly designed website presents significant benefits to your professional practice. Our professionals will work with you to develop a website that produces the benefits you need.
Prospects judge you based on what they observe on your website. Does your website design convey confidence or create doubt?
Call to Action
Does your message tell your prospects how to take that next step? Does your website make simple and inviting for them to connect with you?
Concentrate your marketing message on the prospects you need to bring in (hint: not everyone). Engage with them as you choose, focusing on their requirements, and your ability to meet those wants.
Owning a web site is certainly a cost effective way of getting the word out there. Keep in touch with all your clients, and revise your information without pricey print and mailing expenses!
Adding valuable details to your web page is straightforward, and trying to keep your clients in the loop could save you money and time.
Make it easier for established clients to find the info they want and reduce your support expenses.
The way in which Our Experienced Group Can Certainly Help You and Your Business
Management: 20 Years Working Experience
Our leadership group has helped companies to grow on the internet since '97. We have acquired incredible working experience supporting professional practices small and large generate leads and sales from the net. The fact is, we have helped our clients create more than $600 million in brand new revenue.
Local & National Clients
We assist just about all sized clientele, local and national. Attorneys, professional services, construction, financial services, ecommerce and others. Any customer who can reap the benefits of additional sales can see huge improvement. Long Island included.
Our Emphasis is on YOU
Before we start creating your site, we speak with you to comprehend your practice and your objectives. Exactly what are your personal and business goals? What do you want to achieve? We have to know this to create a website design that meets or exceeds your expectations.
Assessing Your Current Marketing And Advertising
We work together with you to review your current marketing. What do you have on the web and in print? We want to supply you with a highly effective and persuasive design that helps and enhances your existing advertising efforts.
Comparative Industry Assessments
Within your industry there are certain ways of doing business, certain information that industry leaders provide. We will look at your competitors, see what is working and what isn't, and make sure you stand out as the best amongst your competition.
Powerful Calls to Action
Within your design, we define calls to action that drive the activity you need. Whether the goal is a form submit, phone call or other action, all efforts are to drive the results you want.
To achieve those results, you need to clearly tell your visitors what you need them to do, and "what's in it for them." If they perceive value in the action you're requesting, they'll take action. However, if they believe it only benefits you with no value to them, very few, if any, will engage.
Compelling and Engaging Design
When we begin the design work, we focus on creating an image for your business that is compelling, engaging and builds trust.
Marketing isn't easy, and once you get people to your website, you want to have the best chance of converting them into customers.
Remember, visitors from Long Island are different from other markets, so be sure you're speaking to your audience!