Does Your Long Island Professional Practice Website Design Stand Out?
If you are looking to expand your professional practice making use of the web, a first-rate web design is essential. Your clients On Long Island today have more choices - and distractions - than they ever did before. Our NY web design professionals can help.
With so many websites to look at online, will your web design engage your prospects or send them running to your competitors?
Why Website Design Matters to Professional Practice Clients
When prospects visit your site, they do not have the benefit of you sitting down next to them, explaining your professional practice to them. It's just them, a screen and your website staring them in the face. Are they going to contact you? Are they going to work with you? Or are they just going to bounce away from your site - an opportunity lost to a competition?
Design Your Website for Trust, Engagement & Achieving Success
Website Design Should Build Trust
A powerful web design instills trust and confidence in your practice.
Do you look professional? Do you look as if you value your practice, and, in turn, will care about your clients? You need your prospects to know you want to be professional with them.
If you have a weak image, why would they wish to work with you?
With trust being one of several concerns of prospects initiated over the internet, you must present a fantastic website with all of the information they require to understand why they ought to work with you.
Design for Your Long Island Clients, Not You
While you need to like the design of your site, remember its objective - to engage and build a connection with your potential clients.
You need them to take a small action - pick up a phone, make a purchase or submit a contact form. Does your web design make them want to do business with you? Or does it just scare them away?
Are You Showing Success or Weakness?
What message are you sending? Are you telling them how you are going to meet their objectives, or are you basically talking about yourself? Powerful web design makes all the difference.
Your Website Design Has Just 3-7 Seconds
to Grab Your Long Island Clients' Attention
Prospects Leave If You Don't Catch Their Attention!
Prospect's attention span is incredibly low these days.
Prospects leave in 3 seconds unless you hit them with a powerful message and great visual. It is our responsibility to keep them focused on what you can do for them. Your web design gets them interested in you and your business quickly.
Common Problems on Millions of WebsitesWe've worked on thousands of websites over the last 20 years, across a wide range of industries. There are many common failure issues that come up that we will help you address:
To Succeed, You Must Address These Common Problems:
- No Compelling Design: Everyone judges based on appearances. If your site is dated, ugly, slow or messy, what does it say about you and your professional practice? Do you instill confidence or doubt?
- No Clear Message: You must have a headline that grabs their attention, and the page must explain what you can do for them.
- No Engagement: When people come, do not like what they see and leave, that is considered a "bounce." A high bounce rate will hurt you with Google including Google Adwords. Poor web design is a factor. They will see people coming and leaving fast, telling Google website visitors do not like what they find on your website. Talk about what you can offer them, such as accounting, financial planning, insurance and consulting services. Our LI PPC advertising agency services help with this.
- No Signs of Trust: Are you showing them how you can help them in a believable way, or are you simply posting random information and "data" with no connection to them?
- No Responsive Design: More than half of your prospects are now regularly searching on cellular devices. Your website must be mobile responsive to accommodate these users. Google also ranks sites lower which aren't mobile responsive. Again, web design has an impact.
- No Focus on Your Prospects: Remember, they don't care about you, prospects care about what results you can achieve for them. Are you speaking about them or bragging about yourself?
A Well Designed Website Can Deliver More Clients to Your Professional Practice in Long Island
Growth happens much faster for practices with strong websites. They receive more visitors from Google. Prospects stay and interact instead of "bouncing" back to Google.
Paid advertising even becomes cheaper, as Google rewards sites that perform well.
Properly designed sites attract clients to your business. They work hand-in-hand with our display advertising company on Long Island services. Ultimately, the objective of a properly designed website is to generate more leads and sales to your professional practice, delivering the results you need to achieve your goals.
The question is: does yours?
Beyond Design, You Need Highly Engaging Content for your Prospects
A beautiful site is great. However, don't forget the substance.
When prospects reach your website, you need to help them understand why they should speak with you.
Prospects come to your website because they have a need. They may have a problem. They may need your services.
Whatever it may be, they are on your website for a reason.
The information you provide must speak to their needs. You must address their questions, concerns and requirements.
Detailed content should both inform and motivate. You should make them want to work with you, and you should provide enough information to explain to them why they need you. Our local advertising agency in Suffolk will work with you to address these issues.
Realize the Benefits of a High-Quality Website
A well designed website gives tremendous benefits to your professional practice. Let us work with you and your team to design a website that delivers the benefits you need.
People judge you based on what they observe on your site. Does your website design convey confidence or create doubt?
Call to Action
Do you tell your prospects to take action? Do you make easy and inviting for them to reach out to you?
Focus your message on the prospects you want to attract (tip: not everyone). Communicate with them as you choose, concentrating on their needs, and your ability to satisfy those needs.
Owning a web site is definitely a cost effective way to get the word out there. Keep in contact with all your clients, and update your information without having high-priced print and mailing expenses!
Adding valuable information and facts to your website is simple, and trying to keep your clients in the loop could save you both money and time.
Make it easy for current clients to discover the information they need and reduce your support costs.
The best way Our Experienced Group Will Help You
Management: 20 Years Working Experience
Our leadership team has helped businesses to expand on the internet since 1997. We've gained enormous experience helping professional practices small and large produce leads and sales from the net. The fact is, we've helped our customers produce over $600 million in incremental sales revenue.
Local & National Clients
We help just about all sized clientele, local and national. Law firms, professional services, construction, financial companies, ecommerce and much more. Any customer who can benefit from additional business could see large improvement. Long Island included.
Our Emphasis is on YOU
Before we begin constructing your web site, we speak with you to comprehend your practice along with your objectives. Precisely what are your personal and business objectives? What do you want to accomplish? We have to know this to create a web design that matches or exceeds your objectives.
Evaluating Your Existing Marketing
We help you to look at your current advertising. What have you got online and in print? We wish to give you a highly effective and compelling design that will help and enhances your overall advertising and marketing efforts.
Comparative Industry Assessments
Within your industry there are certain ways of doing business, certain information that industry leaders provide. We will look at your competitors, see what is working and what isn't, and make sure you stand out as the best amongst your competition.
Powerful Calls to Action
Within your design, we define calls to action that drive the activity you need. Whether the goal is a form submit, phone call or other action, all efforts are to drive the results you want.
To achieve those results, you need to clearly tell your visitors what you need them to do, and "what's in it for them." If they perceive value in the action you're requesting, they'll take action. However, if they believe it only benefits you with no value to them, very few, if any, will engage.
Compelling and Engaging Design
When we begin the design work, we focus on creating an image for your business that is compelling, engaging and builds trust.
Marketing isn't easy, and once you get people to your website, you want to have the best chance of converting them into customers.
Remember, visitors from Long Island are different from other markets, so be sure you're speaking to your audience!