Does Your Long Island Medical Practice Website Design Stand Out?
If you are planning to expand your medical practice using the web, an excellent web design is essential. Your patients On Long Island today have more choices - and distractions - than they ever did before. Our New York web design gurus can help.
With so many websites to look at online, will your website design engage your patients or send them running to your competitors?
Why Website Design Is So Important to Medical Practice Patients
When patients visit your site, they do not have the benefit of you sitting down next to them, explaining your medical practice to them. It's just them, a computer screen and your website looking them in the face. Are they preparing to contact you? Are they going to do business with you? Or are they simply going to bounce away from your site - an opportunity lost to a competitor?
Design Your Website for Trust, Engagement & Achieving Success
Web Design Should Build Trust
A powerful website design instills trust and confidence in your practice.
Do you look professional? Do you appear like you value your practice, and, in turn, will care about your patients? You'd like your patients to know you wish to be professional with them.
If you have a poor image, why would they wish to work with you?
With trust being one of several concerns of patients initiated over the internet, you need to present an excellent site with all of the information they require to understand why they need to work with you.
Design for Your Long Island Patients, Not You
While you need to like the design of your site, remember its goal - to engage and build a connection with your potential patients.
You need them to take a small action - pick up a phone, buy something or submit a contact form. Does your web design make them want to do business with you? Or does it just scare them away?
Are You Showing Success or Weakness?
What message are you sending? Are you letting them know how you will meet their expectations, or are you merely preaching about yourself? Powerful web design makes all the difference.
Your Website Design Has Just 3-7 Seconds
to Grab Your Long Island Clients' Attention
Patients Leave If You Don't Catch Their Attention!
Patient's attention span is incredibly low these days.
Patients leave in 3 seconds if you do not hit them with a powerful message and great visual. It is our responsibility to keep them focused on what you can do for them. Your web design gets them interested in you and your business quickly.
Common Problems on Millions of WebsitesWe've worked on thousands of websites over the last 20 years, across a wide range of industries. There are many common failure issues that come up that we will help you address:
To Succeed, You Must Address These Common Problems:
- No Compelling Design: Everyone judges based on appearances. If your site is dated, ugly, slow or messy, what does it say about you and your medical practice? Do you instill confidence or doubt?
- No Clear Message: You must have a headline that grabs their attention, and the page must explain what you can do for them.
- No Engagement: When people come, do not like what they see and leave, that is considered a "bounce." A high bounce rate will hurt you with Google including Google Adwords. Poor web design is a factor. They will see people coming and leaving fast, telling Google site visitors do not like what they find on your website. Talk about what you are able to offer them, for example cardiology, psychotherapy, general practice and pediatrics services. Our pay per click advertising company services help with this.
- No Signs of Trust: Are you showing them how you can help them in a believable way, or are you simply posting random information and "data" with no connection to them?
- No Responsive Design: More than half of your patients are now regularly browsing on smart phones. Your site needs to be mobile responsive to accommodate these users. Google also ranks sites lower that aren't mobile responsive. Again, web design has an impact.
- No Focus on Your Patients: Remember, they don't care about your needs, patients care about what results you can achieve on their behalf. Are you speaking about them or bragging about yourself?
A Well Designed Website Can Deliver More Patients to Your Medical Practice in Long Island
Growth happens much faster for practices with strong websites. They receive more traffic from Google. Patients stay and interact instead of "bouncing" back to Google.
Paid advertising even becomes cheaper, as Google rewards websites that perform well.
Properly designed sites attract patients to your business. They work hand-in-hand with our display advertising gurus in New York services. Ultimately, the goal of a well designed website is to produce more qualified prospects and sales for your medical practice, delivering the results you need to achieve your goals.
The question is: does yours?
Beyond Design, You Need Highly Engaging Content for your Patients
A beautiful site is great. However, don't forget the substance.
When patients reach your website, you need to help them understand why they should speak with you.
Patients come to your website because they have a need. They may have a problem. They may need your services.
Whatever it may be, they are on your website for a reason.
The information you provide must speak to their needs. You must address their questions, concerns and requirements.
Detailed content should both inform and motivate. You should make them want to work with you, and you should provide enough information to explain to them why they need you. Our local advertising company on LI will work with you to address these issues.
Realize the Benefits of a High-Quality Website
A well designed website gives significant benefits to your medical practice. Let us work with you and your team to build a website that produces the benefits you need.
Visitors judge your organization based on what they read on your site. Does your web design convey confidence or create doubt?
Call to Action
Does your message tell your patients how to take action? Does your website make easy and inviting for them to contact you?
Focus your marketing on the patients you need to bring in (tip: not the whole world). Connect with them as you choose, concentrating on their needs, and your ability to meet those demands.
Owning a web site is definitely a cost effective method to get the message out. Stay in touch with all your patients, and revise your info without having high-priced print and mailing costs!
Adding useful information and facts to your site is simple, and keeping your patients in the loop could help you save money and time.
Make it easy for existing patients to get the info they demand and lower your support expenses.
The way in which Our Seasoned Team Will Help You and Your Business
Leadership: Twenty Years Practical Experience
Our management team has made it easier for businesses to grow on the internet since the late nineties. We've obtained enormous practical experience assisting medical practices small and large generate patients from the net. The fact is, we have helped our customers generate more than $600 million in brand new sales revenue.
Local & National Clients
We work with just about all sized clients, regional and nationwide. Lawyers, professional service providers, construction, financial companies, e-commerce and others. Any client that can reap the benefits of additional sales could see massive growth. Long Island included.
Our Attention is on YOU
Before we begin constructing your site, we speak with you to fully grasp your practice and your objectives. Precisely what are your personal and business targets? What would you like to achieve? We have to know this to develop a web design that matches or exceeds your expectations.
Examining Your Present Marketing And Advertising
We work with you to analyze your current advertising. What do you have on the web and in print? We wish to give you a powerful and gripping design that helps and increases your overall advertising efforts.
Comparative Industry Assessments
Within your industry there are certain ways of doing business, certain information that industry leaders provide. We will look at your competitors, see what is working and what isn't, and make sure you stand out as the best amongst your competition.
Powerful Calls to Action
Within your design, we define calls to action that drive the activity you need. Whether the goal is a form submit, phone call or other action, all efforts are to drive the results you want.
To achieve those results, you need to clearly tell your visitors what you need them to do, and "what's in it for them." If they perceive value in the action you're requesting, they'll take action. However, if they believe it only benefits you with no value to them, very few, if any, will engage.
Compelling and Engaging Design
When we begin the design work, we focus on creating an image for your business that is compelling, engaging and builds trust.
Marketing isn't easy, and once you get people to your website, you want to have the best chance of converting them into customers.
Remember, visitors from Long Island are different from other markets, so be sure you're speaking to your audience!