Does Your Long Island Medical Practice Website Design Stand Out?
If you are planning to expand your medical practice using the web, a first-rate web design is critical. Your patients On Long Island today have more choices - and distractions - than they ever did before. Our web design agency can help.
With so many websites to look at on the web, will your web design engage your patients or send them running to your competitors?
Why Web Design Is So Important to Medical Practice Patients
When patients visit your web site, they don't have the benefit of you sitting down alongside them, explaining your medical practice to them. It's just them, a monitor and your web page staring them in the face. Are they likely to call you? Are they likely to do business with you? Or are they just going to bounce away from your site - a prospect lost to a competition?
Design Your Website for Trust, Engagement & Success
Web Design Should Build Trust
A powerful web design instills trust in your practice.
Do you look professional? Do you appear as if you value your practice, and, therefore, will worry about your patients? You want your patients to understand you intend to be professional with them.
If you have an inadequate image, why would they want to work with you?
With trust being one of the concerns of patients initiated over the internet, you need to present a terrific website with all of the information they require to understand why they should work with you.
Design for Your Long Island Patients, Not You
While you should like the design of your site, remember its goal - to engage and build a connection with your prospective patients.
You need them to take a small action - pick up a phone, make a purchase or submit a contact form. Does your web design make them want to do business with you? Or does it just scare them away?
Are You Showing Success or Weakness?
What message are you sending? Are you letting them know how you will meet their expectations, or are you merely speaking about yourself? Powerful web design makes all the difference.
Your Web Design Has Just 3-7 Seconds
to Grab Your Long Island Clients' Attention
Patients Leave If You Don't Catch Their Attention!
Patient's attention span is incredibly low these days.
Patients leave in 3 seconds unless you hit them with a strong message and great visual. It is our responsibility to keep them focused on what you can do for them. Your website design gets them interested in you and your business quickly.
Common Problems on Millions of WebsitesWe've worked on thousands of websites over the last 20 years, across a wide range of industries. There are many common failure issues that come up that we will help you address:
To Succeed, You Must Address These Common Problems:
- No Compelling Design: Everyone judges based on appearances. If your site is dated, ugly, slow or messy, what does it say about you and your medical practice? Do you instill confidence or doubt?
- No Clear Message: You must have a headline that grabs their attention, and the page must explain what you can do for them.
- No Engagement: When people come, do not like what they see and leave, that is considered a "bounce." A high bounce rate will hurt you with Google including Google Adwords. Poor web design is a factor. They will see people coming and leaving fast, telling Google visitors do not like what they find on your website. Talk about what you can provide them, for example cardiology, psychotherapy, general practice and pediatrics services. Our Suffolk pay per click ad agency services help with this.
- No Signs of Trust: Are you showing them how you can help them in a believable way, or are you simply posting random information and "data" with no connection to them?
- No Responsive Design: More than half of your patients are now regularly browsing on mobile phones. Your site needs to be mobile responsive to accommodate these users. Google also ranks sites lower which aren't mobile responsive. Again, web design has an impact.
- No Focus on Your Patients: Remember, they don't care about you, patients care about what results you can achieve for them. Are you speaking about them or boasting about yourself?
A Well Designed Website Can Deliver More Patients to Your Medical Practice in Long Island
Growth happens much faster for practices with strong websites. They receive more traffic from Google. Patients stay and engage as opposed to "bouncing" back to Google.
Paid advertising even becomes cheaper, as Google rewards websites that do well.
Properly designed sites attract patients to your business. They work hand-in-hand with our display ads consultants on Long Island services. Ultimately, the objective of a properly designed website is to produce more qualified prospects and sales for your medical practice, delivering the results you need to achieve your goals.
The question is: does yours?
Beyond Design, You Need Highly Engaging Content for your Patients
A beautiful site is great. However, don't forget the substance.
When patients reach your website, you need to help them understand why they should speak with you.
Patients come to your website because they have a need. They may have a problem. They may need your services.
Whatever it may be, they are on your website for a reason.
The information you provide must speak to their needs. You must address their questions, concerns and requirements.
Detailed content should both inform and motivate. You should make them want to work with you, and you should provide enough information to explain to them why they need you. Our local ad professionals will work with you to address these issues.
Realize the Benefits of a High-Quality Website
A properly designed website delivers significant benefits to your medical practice. Our professionals will work with you to develop a website that delivers the benefits you need.
People judge your business based on what they read on your site. Does your web design convey confidence or fuel doubt?
Call to Action
Do you tell your patients how to take action? Do you make easy and inviting for prospects to connect with you?
Focus your marketing on the patients you need to attract (hint: not the whole world). Connect with them on their terms, addressing their needs, and your capability to meet those demands.
Using a web site is undoubtedly a practical way of getting the message out. Keep in touch with all of your patients, and update your info with no need of costly print and mailing charges!
Adding valuable details to your web page is simple, and keeping your patients informed will save you time and money.
Make it easy for established patients to discover the information they demand and reduce your support costs.
The best way Our Knowledgeable Team Can Help You
Management: 20 Years Experience
Our management team has assisted organizations to grow on the web since '97. We've acquired incredible experience helping medical practices of all sizes generate patients from the web. In truth, we have helped our clientele create more than $600 million in new sales revenue.
Local & National Clients
We assist just about all sized clientele, local and nationwide. Law offices, professional service providers, construction, financial companies, ecommerce and more. Any customer that can reap the benefits of additional revenue can easily see large improvement. Long Island included.
Our Focus is on YOU
Before we begin constructing your web site, we collaborate with you to comprehend your practice along with your goals. What are your personal and business goals? What do you want to achieve? We need to learn this to create a web design that matches or surpasses your objectives.
Evaluating Your Current Marketing
We work together with you to evaluate your current advertising and marketing. Precisely what have you got on the internet and in print? We want to offer you a effective and engaging design that will help and increases your existing advertising efforts.
Comparative Industry Assessments
Within your industry there are certain ways of doing business, certain information that industry leaders provide. We will look at your competitors, see what is working and what isn't, and make sure you stand out as the best amongst your competition.
Powerful Calls to Action
Within your design, we define calls to action that drive the activity you need. Whether the goal is a form submit, phone call or other action, all efforts are to drive the results you want.
To achieve those results, you need to clearly tell your visitors what you need them to do, and "what's in it for them." If they perceive value in the action you're requesting, they'll take action. However, if they believe it only benefits you with no value to them, very few, if any, will engage.
Compelling and Engaging Design
When we begin the design work, we focus on creating an image for your business that is compelling, engaging and builds trust.
Marketing isn't easy, and once you get people to your website, you want to have the best chance of converting them into customers.
Remember, visitors from Long Island are different from other markets, so be sure you're speaking to your audience!