Does Your Long Island Medical Practice Website Design Stand Out?
If you are looking to grow your medical practice making use of the web, an excellent website design is vital. Your patients In Long Island today have more choices - and distractions - than they ever did before. Our New York website design consultants can help.
With so many things to view on the web, will your web design engage your patients or send them running to your competitors?
Why Web Design Is So Important to Medical Practice Patients
When patients go to your site, they don't have the benefit of you sitting down next to them, explaining your medical practice to them. It's just them, a screen and your site staring them in the face. Are they going to call you? Are they likely to do business with you? Or are they simply going to bounce away from your site - a prospect lost to a competition?
Design Your Website for Trust, Engagement & Success
Web Design Should Build Trust
A powerful website design instills trust and confidence in your practice.
Do you look professional? Do you look like you care for your practice, and, therefore, will worry about your patients? You need your patients to know you wish to be professional with them.
If you have a poor image, why would they wish to work with you?
With trust being one of several concerns of patients initiated over the internet, you need to present a great site with all of the information they need to understand why they should work with you.
Design for Your Patients, Not You
While you ought to like the design of your site, remember its goal - to engage and build a connection with your prospective patients.
You need them to take a small action - pick up a phone, make a purchase or submit a contact form. Does your website design make them want to do business with you? Or does it just scare them away?
Are You Showing Success or Weakness?
What message are you sending? Are you telling them how you are going to meet their expectations, or are you merely speaking about yourself? Powerful website design makes all the difference.
Your Website Design Has Just 3-7 Seconds
to Grab Their Attention
Patients Leave If You Don't Catch Their Attention!
Patient's attention span is incredibly low these days.
Patients leave in 3 seconds if you do not hit them with a powerful message and great visual. It is our job to keep them focused on what you can do for them. Your web design gets them interested in you and your business quickly.
Common Problems on Millions of WebsitesWe've worked on thousands of websites over the last 20 years, across a wide range of industries. There are many common failure issues that come up that we will help you address:
To Succeed, You Must Address These Common Problems:
- No Compelling Design: Everyone judges based on appearances. If your site is dated, ugly, slow or messy, what does it say about you and your medical practice? Do you instill confidence or doubt?
- No Clear Message: You must have a headline that grabs their attention, and the page must explain what you can do for them.
- No Engagement: When people come, do not like what they see and leave, that is considered a "bounce." A high bounce rate will hurt you with Google including Google Adwords. Poor website design is a factor. They will see people coming and leaving fast, telling Google visitors do not like what they find on your website. Talk about what you can provide them, such as cardiology, psychotherapy, general practice and pediatrics services. Our pay per click ad agency services help with this.
- No Signs of Trust: Are you showing them how you can help them in a believable way, or are you simply posting random information and "data" with no connection to them?
- No Responsive Design: More than half of your patients are now regularly browsing on cellular devices. Your website has to be mobile responsive to accommodate these users. Google also ranks sites lower which aren't mobile responsive. Again, web design has an impact.
- No Focus on Your Patients: Remember, they don't care about you, patients care about what results you can achieve for them. Are you talking about them or bragging about yourself?
A Well Designed Website Can Deliver More Patients to Your Medical Practice in Long Island
Growth happens much faster for practices with strong websites. They receive more visitors from Google. Patients stay and interact instead of "bouncing" back to Google.
Paid advertising even becomes cheaper, as Google rewards websites that do well.
Properly designed sites attract patients to your business. They work hand-in-hand with our display advertising agency in Suffolk services. Ultimately, the goal of a well designed website is to generate more qualified prospects and sales to your medical practice, delivering the results you need to achieve your goals.
The question is: does yours?
Beyond Design, You Need Highly Engaging Content for your Patients
A beautiful site is great. However, don't forget the substance.
When patients reach your website, you need to help them understand why they should speak with you.
Patients come to your website because they have a need. They may have a problem. They may need your services.
Whatever it may be, they are on your website for a reason.
The information you provide must speak to their needs. You must address their questions, concerns and requirements.
Detailed content should both inform and motivate. You should make them want to work with you, and you should provide enough information to explain to them why they need you. Our local ad consultants in Suffolk will work with you to address these issues.
Realize the Benefits of a High-Quality Website
A properly designed website delivers tremendous benefits to your medical practice. Let us work with you to build a site that delivers the benefits you need. How many of these do you already have, and how much more do you need to improve?
People judge you based on what they see on your website. Does your web design convey credibility or create doubt?
Call to Action
Do you tell your patients to take that next step? Do you make easy and inviting for them to reach out to you?
Focus your message on the patients you want to attract (hint: not the whole world). Engage with them on their terms, addressing their needs, and your ability to meet those needs.
Having a website is an extremely cost-effective way to get the word out. Stay in touch with all of your patients, and update without expensive print & mailing costs!
Adding useful information to your website is easy, and keeping your patients in the loop will save you time and money.
Make it easy for existing patients to find the information they need and reduce your support expenses.
How Our Experienced Team Can Help You
Management: 20 Years Experience
Our management team has helped companies grow online since 1997. We've gained tremendous experience helping medical practices large and small generate patients from the web. In fact, we've helped our clients create over $600 million in new revenue.
Local & National Clients
We work with all sized clients, local and national. Law firms, professional services, construction, financial services, ecommerce and more. Any client who can benefit from more business can see huge growth. Long Island included, of course.
Our Focus on YOU
Before we start building your website, we work with you to understand your practice and your goals. What are your business and personal goals? What are you looking to achieve? We need to know this to create a website design that meets or exceeds your expectations.
Assessing Your Current Marketing
We work with you to review your current marketing. What do you have online and in print? We want to give you a powerful and compelling design which supports and enhances your current marketing efforts.
Comparative Industry Assessments
Within your industry there are certain ways of doing business, certain information that industry leaders provide. We will look at your competitors, see what is working and what isn't, and make sure you stand out as the best amongst your competition.
Powerful Calls to Action
Within your design, we define calls to action that drive the activity you need. Whether the goal is a form submit, phone call or other action, all efforts are to drive the results you want.
To achieve those results, you need to clearly tell your visitors what you need them to do, and "what's in it for them." If they perceive value in the action you're requesting, they'll take action. However, if they believe it only benefits you with no value to them, very few, if any, will engage.
Compelling and Engaging Design
When we begin the design work, we focus on creating an image for your business that is compelling, engaging and builds trust.
Marketing isn't easy, and once you get people to your website, you want to have the best chance of converting them into customers.
Remember, visitors from Long Island are different from other markets, so be sure you're speaking to your audience!