Does Your Long Island Law Practice Website Design Stand Out?
If you are looking to grow your law practice making use of the web, an outstanding web design is critical. Your clients On Long Island today have more options - and distractions - than they ever did before. Our Nassau County website design experts can help.
With so many things to look at online, will your web design engage your prospects or send them running to your competitors?
Why Website Design Matters to Law Practice Clients
When prospects visit your site, they do not have the benefit of you sitting alongside them, explaining your law practice to them. It's just them, a screen and your site staring them in the face. Are they preparing to call you? Are they likely to do business with you? Or are they just going to bounce away from your site - a prospect lost to a competition?
Design Your Website for Trust, Engagement & Achieving Success
Website Design Should Build Trust
A powerful website design instills trust in your practice.
Do you look professional? Do you look like you value your practice, and, in turn, will worry about your clients? You want your prospects to understand you intend to be professional with them.
If you have a weak image, why would they want to work with you?
With trust being one of several concerns of prospects initiated over the internet, you need to present a terrific website with all of the information they want to understand why they should work with you.
Design for Your Long Island Clients, Not You
While you need to like the design of your website, remember its purpose - to engage and build a connection with your potential clients.
You need them to take a small action - pick up a phone, buy something or submit a contact form. Does your web design make them want to do business with you? Or does it just scare them away?
Are You Showing Success or Weakness?
What message are you sending? Are you telling them how you will meet their objectives, or are you merely preaching about yourself? Powerful web design makes all the difference.
Your Web Design Has Just 3-7 Seconds
to Grab Your Long Island Clients' Attention
Prospects Leave If You Don't Catch Their Attention!
Prospect's attention span is incredibly low these days.
Prospects leave in 3 seconds unless you hit them with a strong message and great visual. It is our job to keep them focused on what you can do for them. Your web design gets them interested in you and your business quickly.
Common Problems on Millions of WebsitesWe've worked on thousands of websites over the last 20 years, across a wide range of industries. There are many common failure issues that come up that we will help you address:
To Succeed, You Must Address These Common Problems:
- No Compelling Design: Everyone judges based on appearances. If your site is dated, ugly, slow or messy, what does it say about you and your law practice? Do you instill confidence or doubt?
- No Clear Message: You must have a headline that grabs their attention, and the page must explain what you can do for them.
- No Engagement: When people come, do not like what they see and leave, that is considered a "bounce." A high bounce rate will hurt you with Google including Google Adwords. Poor web design is a factor. They will see people coming and leaving fast, telling Google website visitors do not like what they find on your website. Talk about what you can offer them, for example personal injury, medical malpractice, consumer and credit protection services. Our Suffolk County PPC advertising consultants services help with this.
- No Signs of Trust: Are you showing them how you can help them in a believable way, or are you simply posting random information and "data" with no connection to them?
- No Responsive Design: More than half of your prospects are now regularly searching on mobile phones. Your site has to be mobile responsive to accommodate these users. Google also ranks sites lower that are not mobile responsive. Again, web design has an impact.
- No Focus on Your Prospects: Remember, they don't care about your needs, prospects care about what results you can achieve on their behalf. Are you talking about them or boasting about yourself?
A Well Designed Website Can Deliver More Clients to Your Law Practice in Long Island
Growth happens much faster for practices with strong websites. They receive more traffic from Google. Prospects stay and interact as opposed to "bouncing" back to Google.
Paid advertising even becomes cheaper, as Google rewards websites that do well.
Properly designed sites attract clients to your business. They work hand-in-hand with our display advertising consultants in Nassau County services. Eventually, the goal of a well designed site is to produce more prospects and sales for your law practice, delivering the results you need to achieve your goals.
The question is: does yours?
Beyond Design, You Need Highly Engaging Content for your Prospects
A beautiful site is great. However, don't forget the substance.
When prospects reach your website, you need to help them understand why they should speak with you.
Prospects come to your website because they have a need. They may have a problem. They may need your services.
Whatever it may be, they are on your website for a reason.
The information you provide must speak to their needs. You must address their questions, concerns and requirements.
Detailed content should both inform and motivate. You should make them want to work with you, and you should provide enough information to explain to them why they need you. Our local advertising agency on LI will work with you to address these issues.
Realize the Benefits of a High-Quality Website
A properly designed website presents tremendous benefits to your law practice. Our team will work with you to build a site that produces the benefits you need.
People assess your business based on what they observe on your site. Does your website design convey credibility or create doubt?
Call to Action
Does your message tell your prospects how to take that next step? Do you make simple and inviting for them to connect with you?
Focus your marketing on the prospects you need to attract (hint: don't target everyone). Communicate with them on their terms, addressing their needs, and your capability to meet those wants.
Having a web site is definitely a cost effective method to get the word out there. Keep in touch with all your clients, and revise your info without having high priced print and mailing charges!
Adding useful details to your website is simple, and keeping your clients knowledgeable could help you save both money and time.
Make it simple for established clients to discover the information they require and minimize your support costs.
The best way Our Seasoned Group Can Certainly Help You and Your Business
Leadership: Twenty Years Experience
Our management team has helped businesses to grow on the web since 1997. We've acquired enormous practical experience assisting law practices of all sizes bring in leads from the web. In truth, we've helped our customers generate in excess of $600 million in incremental sales revenue.
Local & National Clients
We work with just about all size clientele, regional and national. Attorneys, professional service providers, construction, financial services, e-commerce and much more. Any customer that can benefit from additional business can easily see tremendous growth. Long Island included.
Our Emphasis is on YOU
Before we start constructing your site, we speak with you to fully understand your practice as well as your objectives. What are your business and personal objectives? What do you want to accomplish? We want to know this to develop a web design that meets or exceeds your expectations.
Assessing Your Current Marketing
We work together with you to evaluate your current advertising and marketing. Exactly what do you have online and in print? We would like to offer you a highly effective and compelling design that helps and improves your current marketing and advertising efforts.
Comparative Industry Assessments
Within your industry there are certain ways of doing business, certain information that industry leaders provide. We will look at your competitors, see what is working and what isn't, and make sure you stand out as the best amongst your competition.
Powerful Calls to Action
Within your design, we define calls to action that drive the activity you need. Whether the goal is a form submit, phone call or other action, all efforts are to drive the results you want.
To achieve those results, you need to clearly tell your visitors what you need them to do, and "what's in it for them." If they perceive value in the action you're requesting, they'll take action. However, if they believe it only benefits you with no value to them, very few, if any, will engage.
Compelling and Engaging Design
When we begin the design work, we focus on creating an image for your business that is compelling, engaging and builds trust.
Marketing isn't easy, and once you get people to your website, you want to have the best chance of converting them into customers.
Remember, visitors from Long Island are different from other markets, so be sure you're speaking to your audience!