Does Your Long Island Law Practice Website Design Stand Out?
If you are looking to expand your law practice using the web, an excellent web design is vital. Your clients On Long Island today have more choices - and distractions - than they ever did before. Our Nassau County web design agency can help.
With so many websites to look at online, will your web design engage your prospects or send them running to your competitors?
Why Web Design Matters to Law Practice Clients
When prospects go to your website, they don't have the benefit of you sitting down next to them, explaining your law practice to them. It's just them, a display screen and your web page looking them in the face. Are they likely to call you? Are they going to do business with you? Or are they just going to bounce away from your website - an opportunity lost to a competition?
Design Your Website for Trust, Engagement & Success
Website Design Should Build Trust
A powerful web design instills trust and confidence in your practice.
Do you look professional? Do you look like you value your practice, and, in turn, will worry about your clients? You need your prospects to understand you intend to be professional with them.
If you have a poor image, why would they want to work with you?
With trust being one of the concerns of prospects initiated over the internet, you must present a terrific site with all of the information they require to understand why they ought to work with you.
Design for Your Long Island Clients, Not You
While you should like the design of your website, remember its goal - to engage and build a connection with your potential clients.
You need them to take a small action - pick up a phone, make a purchase or submit a contact form. Does your web design make them want to do business with you? Or does it just scare them away?
Are You Showing Success or Weakness?
What message are you sending? Are you letting them know how you are going to meet their objectives, or are you merely preaching about yourself? Powerful website design makes all the difference.
Your Website Design Has Just 3-7 Seconds
to Grab Your Long Island Clients' Attention
Prospects Leave If You Don't Catch Their Attention!
Prospect's attention span is close to zero these days.
Prospects leave in 3 seconds if you do not hit them with a powerful message and great visual. It is our responsibility to keep them focused on what you can do for them. Your web design gets them interested in you and your business quickly.
Common Problems on Millions of WebsitesWe've worked on thousands of websites over the last 20 years, across a wide range of industries. There are many common failure issues that come up that we will help you address:
To Succeed, You Must Address These Common Problems:
- No Compelling Design: Everyone judges based on appearances. If your site is dated, ugly, slow or messy, what does it say about you and your law practice? Do you instill confidence or doubt?
- No Clear Message: You must have a headline that grabs their attention, and the page must explain what you can do for them.
- No Engagement: When people come, do not like what they see and leave, that is considered a "bounce." A high bounce rate will hurt you with Google including Google Adwords. Poor web design is a factor. They will see people coming and leaving fast, telling Google website visitors do not like what they find on your website. Talk about what you can provide them, such as personal injury, medical malpractice, consumer and credit protection services. Our NY PPC ad agency services help with this.
- No Signs of Trust: Are you showing them how you can help them in a believable way, or are you simply posting random information and "data" with no connection to them?
- No Responsive Design: More than half of your prospects are now regularly browsing on cellular devices. Your website has to be mobile responsive to accommodate these users. Google also ranks sites lower which are not mobile responsive. Again, web design has an impact.
- No Focus on Your Prospects: Remember, they don't care about your needs, prospects care about what results you can achieve on their behalf. Are you speaking about them or boasting about yourself?
A Well Designed Website Can Deliver More Clients to Your Law Practice in Long Island
Growth happens much faster for practices with strong websites. They receive more visitors from Google. Prospects stay and interact instead of "bouncing" back to Google.
Paid advertising even becomes cheaper, as Google rewards sites that perform well.
Properly designed sites attract clients to your business. They work hand-in-hand with our paid ads advertising agency in Suffolk County services. In the end, the objective of a properly designed website is to generate more prospects and sales for your law practice, delivering the results you need to achieve your goals.
The question is: does yours?
Beyond Design, You Need Highly Engaging Content for your Prospects
A beautiful site is great. However, don't forget the substance.
When prospects reach your website, you need to help them understand why they should speak with you.
Prospects come to your website because they have a need. They may have a problem. They may need your services.
Whatever it may be, they are on your website for a reason.
The information you provide must speak to their needs. You must address their questions, concerns and requirements.
Detailed content should both inform and motivate. You should make them want to work with you, and you should provide enough information to explain to them why they need you. Our local advertising company on LI will work with you to address these issues.
Realize the Benefits of a High-Quality Website
A properly designed website gives tremendous benefits to your law practice. Our professionals will work with you to develop a site that delivers the benefits you need.
Visitors assess your business based on what they see on your website. Does your web design convey credibility or fuel doubt?
Call to Action
Do you tell your prospects to take that next step? Does your website make easy and inviting for prospects to contact you?
Concentrate your marketing message on the prospects you need to attract (hint: not the whole world). Communicate with them as you choose, focusing on their needs, and your capability to satisfy those needs.
Using a web site is an extremely practical method to get the message out. Keep in contact with all your clients, and update your information without having pricey print and mailing fees!
Adding useful details to your website is easy, and trying to keep your clients in the loop could help you save both time and money.
Make it simple for existing clients to get the facts they want and minimize your support costs.
The best way Our Seasoned Group Can Help You and Your Business
Management: Two Decades Practical Experience
Our leadership group has really helped companies to grow online since the late nineties. We have gained tremendous working experience helping law practices large and small produce leads online. In fact, we've helped our clientele create more than $600 million in brand new sales.
Local & National Clients
We help almost all sized clients, regional and national. Law offices, professional services, construction, financial companies, ecommerce and others. Any client that can take advantage of even more sales can see large improvement. Long Island included.
Our Attention is on YOU
Before we start creating your site, we work with you to fully grasp your practice along with your objectives. Exactly what are your personal and business targets? What are you looking to accomplish? We need to learn this to produce a web design that matches or surpasses your expectations.
Assessing Your Existing Marketing And Advertising
We work with you to review your current marketing. Precisely what do you have on the internet and in print? We would like to offer you a effective and gripping design which supports and improves your existing advertising and marketing efforts.
Comparative Industry Assessments
Within your industry there are certain ways of doing business, certain information that industry leaders provide. We will look at your competitors, see what is working and what isn't, and make sure you stand out as the best amongst your competition.
Powerful Calls to Action
Within your design, we define calls to action that drive the activity you need. Whether the goal is a form submit, phone call or other action, all efforts are to drive the results you want.
To achieve those results, you need to clearly tell your visitors what you need them to do, and "what's in it for them." If they perceive value in the action you're requesting, they'll take action. However, if they believe it only benefits you with no value to them, very few, if any, will engage.
Compelling and Engaging Design
When we begin the design work, we focus on creating an image for your business that is compelling, engaging and builds trust.
Marketing isn't easy, and once you get people to your website, you want to have the best chance of converting them into customers.
Remember, visitors from Long Island are different from other markets, so be sure you're speaking to your audience!