Does Your Long Island Law Practice Website Design Stand Out?
If you are planning to grow your law practice using the web, an excellent website design is a must. Your clients In Long Island today have more options - and distractions - than they ever did before. Our LI web site design gurus can help.
With so many websites to view on the web, will your web design engage your prospects or send them running to your competitors?
Why Website Design Matters to Law Practice Clients
When prospects visit your site, they don't have the benefit of you sitting next to them, explaining your law practice to them. It's just them, a display screen and your website staring them in the face. Are they going to contact you? Are they going to work with you? Or are they simply going to bounce away from your site - a prospect lost to a competitor?
Design Your Website for Trust, Engagement & Financial Success
Web Design Should Build Trust
A powerful site design instills trust in your practice.
Do you appear professional? Do you appear like you care about your practice, and, therefore, will worry about your clients? You'd like your prospects to understand you want to be professional with them.
If you have a poor image, why would they wish to work with you?
With trust being among the concerns of prospects initiated over the internet, you need to present a fantastic website with all of the information they require to understand why they need to work with you.
Design for Your Clients, Not You
While you ought to like the design of your site, remember its objective - to engage and build a connection with your prospective clients.
You need them to take a small action - pick up a phone, make a purchase or submit a contact form. Does your website design make them want to do business with you? Or does it just scare them away?
Are You Showing Success or Weakness?
What message are you sending? Are you telling them how you are going to meet their objectives, or are you simply preaching about yourself? Powerful web design makes all the difference.
Your Website Design Has Just 3-7 Seconds
to Grab Their Attention
Prospects Leave If You Don't Catch Their Attention!
Prospect's attention span is incredibly low these days.
Prospects leave in 3 seconds unless you hit them with a strong message and great visual. It is our job to keep them focused on what you can do for them. Your web design gets them interested in you and your business quickly.
Common Problems on Millions of WebsitesWe've worked on thousands of websites over the last 20 years, across a wide range of industries. There are many common failure issues that come up that we will help you address:
To Succeed, You Must Address These Common Problems:
- No Compelling Design: Everyone judges based on appearances. If your site is dated, ugly, slow or messy, what does it say about you and your law practice? Do you instill confidence or doubt?
- No Clear Message: You must have a headline that grabs their attention, and the page must explain what you can do for them.
- No Engagement: When people come, do not like what they see and leave, that is considered a "bounce." A high bounce rate will hurt you with Google including Google Adwords. Poor web design is a factor. They will see people coming and leaving fast, telling Google site visitors do not like what they find on your website. Talk about what you are able to provide them, for example personal injury, medical malpractice, consumer and credit protection services. Our Suffolk pay per click ad consultants services help with this.
- No Signs of Trust: Are you showing them how you can help them in a believable way, or are you simply posting random information and "data" with no connection to them?
- No Responsive Design: More than half of your prospects are now regularly searching on mobile devices. Your website must be mobile responsive to accommodate these users. Google also ranks sites lower that aren't mobile responsive. Again, website design has an impact.
- No Focus on Your Prospects: Remember, they don't care about your needs, prospects care about what results you can achieve for them. Are you talking about them or boasting about yourself?
A Well Designed Website Can Deliver More Clients to Your Law Practice in Long Island
Growth happens much faster for practices with strong websites. They receive more visitors from Google. Prospects stay and engage rather than "bouncing" back to Google.
Paid advertising even becomes cheaper, as Google rewards sites that do well.
Properly designed sites attract clients to your business. They work hand-in-hand with our paid ads agency in NY services. In the end, the goal of a properly designed website is to produce more prospects and sales to your law practice, delivering the results you need to achieve your goals.
The question is: does yours?
Beyond Design, You Need Highly Engaging Content for your Prospects
A beautiful site is great. However, don't forget the substance.
When prospects reach your website, you need to help them understand why they should speak with you.
Prospects come to your website because they have a need. They may have a problem. They may need your services.
Whatever it may be, they are on your website for a reason.
The information you provide must speak to their needs. You must address their questions, concerns and requirements.
Detailed content should both inform and motivate. You should make them want to work with you, and you should provide enough information to explain to them why they need you. Our local ad experts in Nassau County will work with you to address these issues.
Realize the Benefits of a High-Quality Website
A properly designed website delivers tremendous benefits to your law practice. Let us work with you to build a site that delivers the benefits you need. How many of these do you already have, and how much more do you need to improve?
People judge you based on what they see on your website. Does your website design convey credibility or create doubt?
Call to Action
Do you tell your prospects to take that next step? Do you make easy and inviting for them to reach out to you?
Focus your message on the prospects you want to attract (hint: not the whole world). Engage with them on their terms, addressing their needs, and your ability to meet those needs.
Having a website is an extremely cost-effective way to get the word out. Stay in touch with all of your clients, and update without expensive print & mailing costs!
Adding useful information to your website is easy, and keeping your clients in the loop will save you time and money.
Make it easy for existing clients to find the information they need and reduce your support expenses.
How Our Experienced Team Can Help You
Management: 20 Years Experience
Our management team has helped companies grow online since 1997. We've gained tremendous experience helping law practices large and small generate leads from the web. In fact, we've helped our clients create over $600 million in new revenue.
Local & National Clients
We work with all sized clients, local and national. Law firms, professional services, construction, financial services, ecommerce and more. Any client who can benefit from more business can see huge growth. Long Island included, of course.
Our Focus on YOU
Before we start building your website, we work with you to understand your practice and your goals. What are your business and personal goals? What are you looking to achieve? We need to know this to create a website design that meets or exceeds your expectations.
Assessing Your Current Marketing
We work with you to review your current marketing. What do you have online and in print? We want to give you a powerful and compelling design which supports and enhances your current marketing efforts.
Comparative Industry Assessments
Within your industry there are certain ways of doing business, certain information that industry leaders provide. We will look at your competitors, see what is working and what isn't, and make sure you stand out as the best amongst your competition.
Powerful Calls to Action
Within your design, we define calls to action that drive the activity you need. Whether the goal is a form submit, phone call or other action, all efforts are to drive the results you want.
To achieve those results, you need to clearly tell your visitors what you need them to do, and "what's in it for them." If they perceive value in the action you're requesting, they'll take action. However, if they believe it only benefits you with no value to them, very few, if any, will engage.
Compelling and Engaging Design
When we begin the design work, we focus on creating an image for your business that is compelling, engaging and builds trust.
Marketing isn't easy, and once you get people to your website, you want to have the best chance of converting them into customers.
Remember, visitors from Long Island are different from other markets, so be sure you're speaking to your audience!