Does Your Long Island Home Service Website Design Stand Out?
If you are looking to expand your home service making use of the web, an exceptional web design is essential. Your customers On Long Island today have more choices - and distractions - than they ever did before. Our LI web design company can help.
With so many websites to look at on the web, will your web design engage your homeowners or send them running to your competitors?
Why Web Design Is So Important to Home Service Customers
When homeowners go to your website, they don't have the benefit of you sitting next to them, explaining your home service to them. It's just them, a monitor and your website looking them in the face. Are they likely to contact you? Are they likely to do business with you? Or are they simply going to bounce away from your website - a prospect lost to a competition?
Design Your Website for Trust, Engagement & Strong Results
Web Design Should Build Trust
A powerful web design instills trust in your business.
Do you look professional? Do you appear like you value your business, and, in turn, will care about your customers? You need your homeowners to know you want to be professional with them.
If you have a poor image, why would they wish to work with you?
With trust being among the concerns of homeowners initiated over the internet, you must present a great site with all of the information they require to understand why they need to work with you.
Design for Your Long Island Customers, Not You
While you should like the design of your site, remember its purpose - to engage and build a connection with your potential customers.
You need them to take a small action - pick up a phone, buy something or submit a contact form. Does your web design make them want to do business with you? Or does it just scare them away?
Are You Showing Success or Weakness?
What message are you sending? Are you letting them know how you will meet their objectives, or are you merely speaking about yourself? Powerful website design makes all the difference.
Your Website Design Has Just 3-7 Seconds
to Grab Your Long Island Clients' Attention
Homeowners Leave If You Don't Catch Their Attention!
Homeowner's attention span is close to zero these days.
Homeowners leave in 3 seconds if you do not hit them with a strong message and great visual. It is our job to keep them focused on what you can do for them. Your web design gets them interested in you and your business quickly.
Common Problems on Millions of WebsitesWe've worked on thousands of websites over the last 20 years, across a wide range of industries. There are many common failure issues that come up that we will help you address:
To Succeed, You Must Address These Common Problems:
- No Compelling Design: Everyone judges based on appearances. If your site is dated, ugly, slow or messy, what does it say about you and your home service? Do you instill confidence or doubt?
- No Clear Message: You must have a headline that grabs their attention, and the page must explain what you can do for them.
- No Engagement: When people come, do not like what they see and leave, that is considered a "bounce." A high bounce rate will hurt you with Google including Google Adwords. Poor web design is a factor. They will see people coming and leaving fast, telling Google site visitors do not like what they find on your website. Talk about what you are able to provide them, such as roofing, fire and water damage restoration, landscaping, construction, renovation and interior design services. Our pay per click ad company services help with this.
- No Signs of Trust: Are you showing them how you can help them in a believable way, or are you simply posting random information and "data" with no connection to them?
- No Responsive Design: More than half of your homeowners are now regularly browsing on smart phones. Your website needs to be mobile responsive to accommodate these users. Google also ranks sites lower that are not mobile responsive. Again, web design has an impact.
- No Focus on Your Homeowners: Remember, they don't care about you, homeowners care about what results you can achieve for them. Are you speaking about them or boasting about yourself?
A Well Designed Website Can Deliver More Customers to Your Home Service in Long Island
Growth happens much faster for businesses with strong websites. They receive more traffic from Google. Homeowners stay and interact rather than "bouncing" back to Google.
Paid advertising even becomes cheaper, as Google rewards sites that do well.
Properly designed sites attract customers to your business. They work hand-in-hand with our display advertising agency in New York services. Ultimately, the objective of a well designed website is to generate more prospects and sales to your home service, delivering the results you need to achieve your goals.
The question is: does yours?
Beyond Design, You Need Highly Engaging Content for your Homeowners
A beautiful site is great. However, don't forget the substance.
When homeowners reach your website, you need to help them understand why they should speak with you.
Homeowners come to your website because they have a need. They may have a problem. They may need your services.
Whatever it may be, they are on your website for a reason.
The information you provide must speak to their needs. You must address their questions, concerns and requirements.
Detailed content should both inform and motivate. You should make them want to work with you, and you should provide enough information to explain to them why they need you. Our local ad experts in Nassau will work with you to address these issues.
Realize the Benefits of a High-Quality Website
A well designed website delivers huge benefits to your home service. Our design team will work with you to build a website that produces the benefits you need.
Visitors judge you based on what they see on your site. Does your website design convey confidence or fuel doubt?
Call to Action
Does your message tell your homeowners how to take action? Do you make simple and inviting for prospects to reach out to you?
Concentrate your marketing on the homeowners you need to bring in (hint: not the whole world). Engage with them as you choose, focusing on their requirements, and your ability to satisfy those needs.
Using a web site is undoubtedly a practical way to get the message out there. Stay in contact with all of your customers, and update your info with no need of high priced print and mailing costs!
Adding valuable information to your web page is straightforward, and trying to keep your customers knowledgeable will save you both time and money.
Make it simple for established customers to get the information they really need and lower your support expenses.
How Our Knowledgeable Team Can Assist You and Your Business
Management: Twenty Years Experience
Our leadership group has really helped organizations to grow on the internet since '97. We have obtained enormous experience assisting home services small and large bring in leads and sales from the web. In truth, we've helped our clientele produce more than $600 million in brand new sales revenue.
Local & National Clients
We assist all size customers, regional and nationwide. Law firms, professional services, construction, financial companies, e-commerce and much more. Any customer that can benefit from even more revenue can see huge improvement. Long Island included.
Our Emphasis is on YOU
Before we start constructing your website, we work with you to understand your business along with your goals. What are your personal and business goals? What do you want to accomplish? We need to know this to produce a web design that matches or exceeds your expectations.
Assessing Your Existing Marketing And Advertising
We help you to critique your current marketing and advertising. What have you got on the internet and in print? We want to provide you a powerful and compelling design that will help and enhances your overall advertising efforts.
Comparative Industry Assessments
Within your industry there are certain ways of doing business, certain information that industry leaders provide. We will look at your competitors, see what is working and what isn't, and make sure you stand out as the best amongst your competition.
Powerful Calls to Action
Within your design, we define calls to action that drive the activity you need. Whether the goal is a form submit, phone call or other action, all efforts are to drive the results you want.
To achieve those results, you need to clearly tell your visitors what you need them to do, and "what's in it for them." If they perceive value in the action you're requesting, they'll take action. However, if they believe it only benefits you with no value to them, very few, if any, will engage.
Compelling and Engaging Design
When we begin the design work, we focus on creating an image for your business that is compelling, engaging and builds trust.
Marketing isn't easy, and once you get people to your website, you want to have the best chance of converting them into customers.
Remember, visitors from Long Island are different from other markets, so be sure you're speaking to your audience!