Does Your Long Island Business Website Design Stand Out?
If you are looking to expand your business making use of the web, a first-rate web design is vital. Your customers On Long Island today have more options - and distractions - than they ever did before. Our website design gurus can help.
With so many websites to look at on the web, will your web design engage your prospects or send them running to your competition?
Why Website Design Matters to Business Customers
When prospects visit your site, they do not have the benefit of you sitting alongside them, explaining your business to them. It's just them, a display screen and your web page looking them in the face. Are they going to call you? Are they going to work with you? Or are they just going to bounce away from your website - a prospect lost to a competition?
Design Your Website for Trust, Engagement & Achieving Success
Web Design Should Build Trust
A powerful web design instills trust in your business.
Do you appear professional? Do you look as if you care for your business, and, therefore, will care about your customers? You want your prospects to know you want to be professional with them.
If you have an inadequate image, why would they wish to work with you?
With trust being one of several concerns of prospects initiated over the internet, you must present a terrific site with all of the information they want to understand why they ought to work with you.
Design for Your Long Island Customers, Not You
While you should like the design of your website, remember its purpose - to engage and build a connection with your potential customers.
You need them to take a small action - pick up a phone, make a purchase or submit a contact form. Does your web design make them want to do business with you? Or does it just scare them away?
Are You Showing Success or Weakness?
What message are you sending? Are you telling them how you will meet their objectives, or are you basically preaching about yourself? Powerful website design makes all the difference.
Your Website Design Has Just 3-7 Seconds
to Grab Your Long Island Clients' Attention
Prospects Leave If You Don't Catch Their Attention!
Prospect's attention span is close to zero these days.
Prospects leave in 3 seconds if you don't reach them with a powerful message and great visual. It is our job to keep them focused on what you can do for them. Your website design gets them interested in you and your business quickly.
Common Problems on Millions of WebsitesWe've worked on thousands of websites over the last 20 years, across a wide range of industries. There are many common failure issues that come up that we will help you address:
To Succeed, You Must Address These Common Problems:
- No Compelling Design: Everyone judges based on appearances. If your site is dated, ugly, slow or messy, what does it say about you and your business? Do you instill confidence or doubt?
- No Clear Message: You must have a headline that grabs their attention, and the page must explain what you can do for them.
- No Engagement: When people come, do not like what they see and leave, that is considered a "bounce." A high bounce rate will hurt you with Google including Google Adwords. Poor web design is a factor. They will see people coming and leaving fast, telling Google visitors do not like what they find on your website. Talk about what you are able to offer them, for example retailers, service companies, professional services, medical services and home repair products or services. Our LI pay per click advertising company services help with this.
- No Signs of Trust: Are you showing them how you can help them in a believable way, or are you simply posting random information and "data" with no connection to them?
- No Responsive Design: More than half of your prospects are now regularly browsing on mobile devices. Your site has to be mobile responsive to accommodate these users. Google also ranks sites lower that are not mobile responsive. Again, website design has an impact.
- No Focus on Your Prospects: Remember, they don't care about your needs, prospects care about what results you can achieve for them. Are you talking about them or boasting about yourself?
A Well Designed Website Can Deliver More Customers to Your Business in Long Island
Growth happens much faster for businesses with strong websites. They receive more visitors from Google. Prospects stay and engage rather than "bouncing" back to Google.
Paid advertising even becomes cheaper, as Google rewards sites that perform well.
Properly designed sites attract customers to your business. They work hand-in-hand with our display advertising ad agency in Suffolk County services. In the end, the objective of a properly designed website is to generate more qualified prospects and sales for your business, delivering the results you need to achieve your goals.
The question is: does yours?
Beyond Design, You Need Highly Engaging Content for your Prospects
A beautiful site is great. However, don't forget the substance.
When prospects reach your website, you need to help them understand why they should speak with you.
Prospects come to your website because they have a need. They may have a problem. They may need your products or services.
Whatever it may be, they are on your website for a reason.
The information you provide must speak to their needs. You must address their questions, concerns and requirements.
Detailed content should both inform and motivate. You should make them want to work with you, and you should provide enough information to explain to them why they need you. Our local advertising agency in Nassau County will work with you to address these issues.
Realize the Benefits of a High-Quality Website
A professionally designed website gives huge benefits to your business. Our design team will work with you to build a site that delivers the benefits you need.
Prospects assess your organization based on what they read on your website. Does your web design convey credibility or fuel doubt?
Call to Action
Do you tell your prospects how to take that next step? Do you make simple and inviting for prospects to contact you?
Concentrate your marketing message on the prospects you need to bring in (tip: not the whole world). Connect with them as you choose, concentrating on their requirements, and your capability to meet those needs.
Having a web site is an extremely cost effective way of getting the word out. Stay in touch with all your customers, and update your info with no need of high priced print and mailing fees!
Adding valuable material to your website is straightforward, and trying to keep your customers in the loop could save you both time and money.
Make it simple for established customers to get the info they really need and reduce your support costs.
The best way Our Experienced Team Can Certainly Help You
Leadership: Twenty Years Experience
Our management team has assisted companies to grow on the internet since the late nineties. We've gained tremendous experience assisting businesses large and small bring in leads and sales from the web. In fact, we've helped our customers create over $600 million in new sales.
Local & National Clients
We help just about all size clients, local and nationwide. Attorneys, professional service providers, construction, financial companies, e-commerce and much more. Any client that can benefit from additional revenue could see huge growth. Long Island included.
Our Focus is on YOU
Before we begin constructing your website, we collaborate with you to fully understand your business as well as your objectives. What are your business and personal goals? What would you like to accomplish? We want to know this to develop a web design that matches or exceeds your objectives.
Evaluating Your Present Marketing
We help you to critique your existing advertising and marketing. Exactly what have you got on the internet and in print? We wish to supply you with a highly effective and compelling design which supports and improves your existing marketing and advertising efforts.
Comparative Industry Assessments
Within your industry there are certain ways of doing business, certain information that industry leaders provide. We will look at your competitors, see what is working and what isn't, and make sure you stand out as the best amongst your competition.
Powerful Calls to Action
Within your design, we define calls to action that drive the activity you need. Whether the goal is a form submit, phone call or other action, all efforts are to drive the results you want.
To achieve those results, you need to clearly tell your visitors what you need them to do, and "what's in it for them." If they perceive value in the action you're requesting, they'll take action. However, if they believe it only benefits you with no value to them, very few, if any, will engage.
Compelling and Engaging Design
When we begin the design work, we focus on creating an image for your business that is compelling, engaging and builds trust.
Marketing isn't easy, and once you get people to your website, you want to have the best chance of converting them into customers.
Remember, visitors from Long Island are different from other markets, so be sure you're speaking to your audience!