Does Your Long Island Business Website Design Stand Out?
If you are looking to expand your business using the web, an exceptional website design is essential. Your customers On Long Island today have more options - and distractions - than they ever did before. Our Nassau County website design agency can help.
With so many things to view online, will your web design engage your prospects or send them running to your competition?
Why Web Design Is So Important to Business Customers
When prospects go to your website, they do not have the benefit of you sitting down next to them, explaining your business to them. It's just them, a computer screen and your website looking them in the face. Are they likely to contact you? Are they going to do business with you? Or are they simply going to bounce away from your website - a prospect lost to a competitor?
Design Your Website for Trust, Engagement & Strong Results
Web Design Should Build Trust
A powerful web design instills trust and confidence in your business.
Do you appear professional? Do you look like you care about your business, and, in turn, will care about your customers? You want your prospects to know you want to be professional with them.
If you have a weak image, why would they wish to work with you?
With trust being among the concerns of prospects initiated over the internet, you need to present a great website with all of the information they want to understand why they should work with you.
Design for Your Long Island Customers, Not You
While you ought to like the design of your website, remember its purpose - to engage and build a connection with your prospective customers.
You need them to take a small action - pick up a phone, make a purchase or submit a contact form. Does your web design make them want to do business with you? Or does it just scare them away?
Are You Showing Success or Weakness?
What message are you sending? Are you telling them how you will meet their objectives, or are you merely preaching about yourself? Powerful web design makes all the difference.
Your Website Design Has Just 3-7 Seconds
to Grab Your Long Island Clients' Attention
Prospects Leave If You Don't Catch Their Attention!
Prospect's attention span is incredibly low these days.
Prospects leave in 3 seconds unless you hit them with a strong message and great visual. It is our responsibility to keep them focused on what you can do for them. Your website design gets them interested in you and your business quickly.
Common Problems on Millions of WebsitesWe've worked on thousands of websites over the last 20 years, across a wide range of industries. There are many common failure issues that come up that we will help you address:
To Succeed, You Must Address These Common Problems:
- No Compelling Design: Everyone judges based on appearances. If your site is dated, ugly, slow or messy, what does it say about you and your business? Do you instill confidence or doubt?
- No Clear Message: You must have a headline that grabs their attention, and the page must explain what you can do for them.
- No Engagement: When people come, do not like what they see and leave, that is considered a "bounce." A high bounce rate will hurt you with Google including Google Adwords. Poor website design is a factor. They will see people coming and leaving fast, telling Google site visitors do not like what they find on your website. Talk about what you can offer them, for example retailers, service companies, professional services, medical services and home repair products or services. Our LI PPC ad agency services help with this.
- No Signs of Trust: Are you showing them how you can help them in a believable way, or are you simply posting random information and "data" with no connection to them?
- No Responsive Design: More than half of your prospects are now regularly searching on mobile devices. Your website needs to be mobile responsive to accommodate these users. Google also ranks sites lower that are not mobile responsive. Again, web design has an impact.
- No Focus on Your Prospects: Remember, they don't care about your needs, prospects care about what results you can achieve for them. Are you talking about them or bragging about yourself?
A Well Designed Website Can Deliver More Customers to Your Business in Long Island
Growth happens much faster for businesses with strong websites. They receive more traffic from Google. Prospects stay and engage as opposed to "bouncing" back to Google.
Paid advertising even becomes cheaper, as Google rewards sites that perform well.
Properly designed sites attract customers to your business. They work hand-in-hand with our display ads experts in Nassau services. Eventually, the goal of a properly designed website is to generate more prospects and sales to your business, delivering the results you need to achieve your goals.
The question is: does yours?
Beyond Design, You Need Highly Engaging Content for your Prospects
A beautiful site is great. However, don't forget the substance.
When prospects reach your website, you need to help them understand why they should speak with you.
Prospects come to your website because they have a need. They may have a problem. They may need your products or services.
Whatever it may be, they are on your website for a reason.
The information you provide must speak to their needs. You must address their questions, concerns and requirements.
Detailed content should both inform and motivate. You should make them want to work with you, and you should provide enough information to explain to them why they need you. Our local advertising consultants in NY will work with you to address these issues.
Realize the Benefits of a High-Quality Website
A professionally designed website presents tremendous benefits to your business. Our professionals will work with you and your team to build a site that delivers the benefits you need.
Prospects judge your business based on what they see on your website. Does your web design convey confidence or fuel doubt?
Call to Action
Do you tell your prospects how to take that next step? Does your website make easy and inviting for them to connect with you?
Concentrate your marketing message on the prospects you want to attract (tip: not everyone is a prospect). Communicate with them as you choose, focusing on their needs, and your ability to satisfy those wants.
Having a website is definitely a practical way of getting the word out there. Stay in contact with all your customers, and update your material without costly print and mailing expenses!
Adding valuable information and facts to your web page is easy, and keeping your customers in the loop could help you save both time and money.
Make it easy for existing customers to discover the information they want and lower your support costs.
The best way Our Professional Team Can Certainly Help You
Leadership: 20 Years Working Experience
Our management team has assisted companies to grow on the internet since '97. We have gained tremendous experience helping businesses small and large bring in leads and sales from the web. In fact, we have helped our clients create in excess of $600 million in new sales.
Local & National Clients
We assist all size clients, local and nationwide. Law firms, professional service providers, construction, financial companies, e-commerce and more. Any customer that can really benefit from additional business can easily see massive improvement. Long Island included.
Our Emphasis is on YOU
Before we begin developing your web site, we collaborate with you to understand your business along with your objectives. Exactly what are your business and personal goals? What are you looking to accomplish? We have to know this to develop a web design that meets or exceeds your expectations.
Examining Your Current Marketing
We work with you to look at your current marketing. What do you have on the internet and in print? We wish to provide you a effective and compelling design that helps and enhances your existing marketing efforts.
Comparative Industry Assessments
Within your industry there are certain ways of doing business, certain information that industry leaders provide. We will look at your competitors, see what is working and what isn't, and make sure you stand out as the best amongst your competition.
Powerful Calls to Action
Within your design, we define calls to action that drive the activity you need. Whether the goal is a form submit, phone call or other action, all efforts are to drive the results you want.
To achieve those results, you need to clearly tell your visitors what you need them to do, and "what's in it for them." If they perceive value in the action you're requesting, they'll take action. However, if they believe it only benefits you with no value to them, very few, if any, will engage.
Compelling and Engaging Design
When we begin the design work, we focus on creating an image for your business that is compelling, engaging and builds trust.
Marketing isn't easy, and once you get people to your website, you want to have the best chance of converting them into customers.
Remember, visitors from Long Island are different from other markets, so be sure you're speaking to your audience!