Does Your East Farmingdale Business Website Design Stand Out?
If you are looking to expand your business using the web, a first-rate web design is essential. Your customers In East Farmingdale today have more choices - and distractions - than they ever did before. Our Long Island web design professionals can help.
With so many websites to look at online, will your web design engage your buyers or send them running to your competitors?
Why Web Design Matters to Business Customers
When buyers go to your site, they do not have the benefit of you sitting down next to them, explaining your business to them. It's just them, a computer screen and your web page looking them in the face. Are they preparing to call you? Are they going to do business with you? Or are they simply going to bounce away from your site - a prospect lost to a competitor?
Design Your Website for Trust, Engagement & Achieving Success
Web Design Should Build Trust
A powerful site design instills trust and confidence in your business.
Do you look professional? Do you look like you care for your business, and, in turn, will worry about your customers? You'd like your buyers to know you want to be professional with them.
If you have a poor image, why would they wish to work with you?
With trust being one of the concerns of buyers initiated over the internet, you need to present an excellent website with all of the information they need to understand why they must work with you.
Design for Your East Farmingdale Customers, Not You
While you ought to like the design of your website, remember its purpose - to engage and build a connection with your prospective customers.
You need them to take a small action - pick up a phone, buy something or submit a contact form. Does your web design make them want to do business with you? Or does it just scare them away?
Are You Showing Success or Weakness?
What message are you sending? Are you telling them how you will meet their expectations, or are you merely talking about yourself? Powerful web design makes all the difference.
Your Website Design Has Just 3-7 Seconds
to Grab Your East Farmingdale Clients' Attention
Buyers Leave If You Don't Catch Their Attention!
Buyer's attention span is incredibly low these days.
Buyers leave in 3 seconds if you don't reach them with a strong message and great visual. It is our job to keep them focused on what you can do for them. Your web design gets them interested in you and your business quickly.
Common Problems on Millions of WebsitesWe've worked on thousands of websites over the last 20 years, across a wide range of industries. There are many common failure issues that come up that we will help you address:
To Succeed, You Must Address These Common Problems:
- No Compelling Design: Everyone judges based on appearances. If your site is dated, ugly, slow or messy, what does it say about you and your business? Do you instill confidence or doubt?
- No Clear Message: You must have a headline that grabs their attention, and the page must explain what you can do for them.
- No Engagement: When people come, do not like what they see and leave, that is considered a "bounce." A high bounce rate will hurt you with Google including Google Adwords. Poor web design is a factor. They will see people coming and leaving fast, telling Google visitors do not like what they find on your website. Talk about what you are able to offer them, for example restaurants, retailers, stylists, gourmet foods and automotive products. Our PPC advertising company services help with this.
- No Signs of Trust: Are you showing them how you can help them in a believable way, or are you simply posting random information and "data" with no connection to them?
- No Responsive Design: More than half of your buyers are now regularly browsing on mobile phones. Your website has to be mobile responsive to accommodate these users. Google also ranks sites lower that are not mobile responsive. Again, website design has an impact.
- No Focus on Your Buyers: Remember, they don't care about you, buyers care about what results you can achieve on their behalf. Are you speaking about them or bragging about yourself?
A Well Designed Website Can Deliver More Customers to Your Business in East Farmingdale
Growth happens much faster for businesses with strong websites. They receive more traffic from Google. Buyers stay and interact rather than "bouncing" back to Google.
Paid advertising even becomes cheaper, as Google rewards sites that perform well.
Properly designed sites attract customers to your business. They work hand-in-hand with our display ads ad agency in Suffolk County services. In the end, the goal of a properly designed website is to generate more leads and sales for your business, delivering the results you need to achieve your goals.
The question is: does yours?
Beyond Design, You Need Highly Engaging Content for your Buyers
A beautiful site is great. However, don't forget the substance.
When buyers reach your website, you need to help them understand why they should speak with you.
Buyers come to your website because they have a need. They may have a problem. They may need your products.
Whatever it may be, they are on your website for a reason.
The information you provide must speak to their needs. You must address their questions, concerns and requirements.
Detailed content should both inform and motivate. You should make them want to work with you, and you should provide enough information to explain to them why they need you. Our local advertising agency in Suffolk will work with you to address these issues.
Realize the Benefits of a High-Quality Website
A professionally designed website presents tremendous benefits to your business. We will work with you to develop a site that delivers the benefits you need.
Visitors assess your business based on what they see on your site. Does your web design convey confidence or fuel doubt?
Call to Action
Does your message tell your buyers how to take that next step? Do you make convenient and inviting for your prospects to connect with you?
Focus your message on the buyers you want to attract (tip: not everyone is a prospect). Engage with them as you choose, concentrating on their needs, and your ability to meet those demands.
Using a web site is definitely a practical way to get the word out there. Stay in touch with all your customers, and revise your information without costly print and mailing expenses!
Adding valuable details to your site is easy, and trying to keep your customers knowledgeable could save you money and time.
Make it easier for current customers to find the information they want and reduce your support expenses.
How Our Professional Team Will Help You
Management: 20 Years Experience
Our management team has helped companies to expand on the internet since '97. We have obtained tremendous working experience helping businesses small and large generate leads and sales online. The fact is, we have helped our customers produce in excess of $600 million in incremental revenue.
Local & National Clients
We work with just about all sized clientele, local and nationwide. Law firms, professional service providers, construction, financial companies, ecommerce and much more. Any customer that can really benefit from even more business could see huge improvement. East Farmingdale included.
Our Attention is on YOU
Before we begin creating your site, we speak with you to fully grasp your business along with your goals. Exactly what are your business and personal goals? What would you like to accomplish? We need to learn this to create a web design that matches or surpasses your objectives.
Evaluating Your Current Advertising And Marketing
We work together with you to look at your current advertising. Precisely what do you have on the internet and in print? We want to offer you a highly effective and compelling design which supports and increases your current marketing and advertising efforts.
Comparative Industry Assessments
Within your industry there are certain ways of doing business, certain information that industry leaders provide. We will look at your competitors, see what is working and what isn't, and make sure you stand out as the best amongst your competition.
Powerful Calls to Action
Within your design, we define calls to action that drive the activity you need. Whether the goal is a form submit, phone call or other action, all efforts are to drive the results you want.
To achieve those results, you need to clearly tell your visitors what you need them to do, and "what's in it for them." If they perceive value in the action you're requesting, they'll take action. However, if they believe it only benefits you with no value to them, very few, if any, will engage.
Compelling and Engaging Design
When we begin the design work, we focus on creating an image for your business that is compelling, engaging and builds trust.
Marketing isn't easy, and once you get people to your website, you want to have the best chance of converting them into customers.
Remember, visitors from East Farmingdale are different from other markets, so be sure you're speaking to your audience!