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Facebook & Social Media Advertising In Wyandanch

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Wyandanch

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will give you access to people In Wyandanch, having the interests and geographic targeting you want.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted traffic you receive. The question becomes, is it worth the money?

Once you appear in front of people In Wyandanch, then what? It genuinely depends on what you would like to accomplish. Are we sending people to your website? Are we trying to get people In Wyandanch to be fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Before launching your marketing campaign, we can help you to determine what it is that you need to accomplish.

Remember to call our website design company In Wyandanch to aid you to maximize results. Excellent designs implemented by our website design experts can help and achieve results!

Wyandanch lead generation on Facebook
target your audience In Wyandanch with Facebook

Reaching Your Prospects In Wyandanch on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

  • Focusing on those who have been to your site before (retargeting);
  • People who are followers of your page;
  • Potential clients who may have related pursuits (such as other pages on Facebook);
  • People who meet demographic factors;
  • Prospects that are already your clients;
  • and the list goes on...

With Facebook, we are able to focus on people - by gender, age, salary, career, job title, location, passions and even more. These individuals end up part of an "audience" which may include any number of individuals. Facebook doesn't provide us with that list, but it will show our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main advantage Facebook offers In Wyandanch is its capability to appear in front of prospects that are not actively trying to find what you offer. This does not necessarily mean they won't be interested. It just means they are not actively performing a search when they see your ad. However, they most likely were looking for something such as what you provide quite recently.

The search engines are limited to the people actually searching. A person may be considering legal counsel, but if they are not doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Getting into Local Market Places

  • Are you a lawyer? Medical professional? Home services business? A restaurant or retailer?
  • For any organization who conducts business locally In Wyandanch Facebook is a great method to appear in front of your audience.
  • We have the ability to target your prospects in many ways.
  • Only want to reach women 35-65 in a couple of zip codes? No problem!
  • Want to have a special on Wednesday? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a very small marketing campaign that behaves in very big ways, by just focusing on the correct prospects, in the right area, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less costly than Google and the other engines. They charge less per click. If you are choosing to pay per ad view (spending money on ads to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a problem with Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they're browsing because they have a real need. They tend to convert from web surfer to qualified prospect at a higher rate, since they have a current need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture a person's interest. They may or may not be actively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our Nassau PPC ad agency, our local ad consultants in New York, search engine optimization ad agency or remarketing agency
please contact our offices.

So is Social Media Advertising on Facebook a Good Deal?

Whether Facebook is a "good deal" for your advertising budget really depends upon the numbers.

Suppose search engine clicks are $11 and Facebook visitors are $1. Which is superior? It depends.

  • If 5% of Google actions convert, that's $200+ for a new client.
  • If 1% of Facebook visitors convert, that's $100 for a new client - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new client - ouch!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and the way the market reacts to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our website design gurus, our graphic design in Suffolk or our marketing consulting services on LI call us today.

facebook marketing strategy
social media marketing with facebook In Wyandanch

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an ad we test images, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our great advertising campaign operations is the essential component in making the most of your advertising dollars with all internet advertising, but especially with Facebook.

Our lead gen on L.I. and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063