Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Wyandanch
If you are trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing will provide you with the means to access people In Wyandanch, having the interests and geography you seek.
Obviously, everything comes at a cost. You must pay Facebook for the targeted visitors you get. The question becomes, can it be worth the money?
When you reach people In Wyandanch, then what? It really depends on what you would like to accomplish. Are we pushing visitors to your web site? Are we trying to get people In Wyandanch to become fans of your page to create "authority" status and brand recognition? Are we going for sign ups?
Before launching your advertising campaign, we can help you to determine what it is that you need to accomplish.
Reaching Your Prospects In Wyandanch on Facebook
There are numerous ways to appear in front of an "Audience" on Facebook:
- Focusing on people who have visited your web site previously (retargeting);
- Individuals that are followers of your page;
- Potential clients who may have related passions (such as other pages on Facebook);
- Individuals who meet demographic considerations;
- Individuals that are already your clients;
- and the list goes on...
With Facebook, we can easily target people - by gender, age, salary, career, job title, area, pursuits and much more. These individuals become part of an "audience" which may consist of many people. Facebook doesn't provide us with that list, but it will display our advertisements to people on that list that we have created.
We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.
Pros of Advertising on Social Media and Facebook
Pro: Facebook's Advantage Over Search Engines: No Search Needed
The primary benefit Facebook offers In Wyandanch is its capability to appear in front of prospects who are not actively searching for what you offer. This doesn't mean they will not be interested. It simply means they aren't actively conducting a search when they view your ad. However, they most likely were hoping to find something such as what you offer quite recently.
The search engines like Google are limited to individuals actually searching. A person may be considering legal counsel, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.
Pro: Facebook is Perfect for Getting into Local Markets
- Are you an attorney? Doctor? Home renovation business? A restaurant or merchant?
- For any business who does business locally In Wyandanch Facebook is a superb way to reach your target audience.
- We are able to concentrate on your prospects in many ways.
- Only need to reach women 35-65 in three zip codes? No worries!
- Want to have a special offer on Wednesday? We are able to do that.
The beauty of Facebook is the ability to target. You can run a small advertising campaign that functions in very big ways, by simply targeting the correct prospects, in the right area, with the appropriate message.
Facebook Pricing is Lower, but So are Conversion Rates...
In general, Facebook marketing is less pricey than Google and the other search engines. They cost less for each click. If you are choosing to pay per impression (spending money on advertisements to be presented, instead of paying for clicks), that is likely to cost less as well.
However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a downside to Facebook. Rather, the user is in some other mind-set.
Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they are browsing because they have a actual need. They tend to convert from surfer to lead at a greater rate, simply because they have a current need that they need to fulfill (finding legal help).
In comparison, an advertisement on Facebook might capture someone's attention. They may or may not be proactively shopping for an attorney, but still have the need.
For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.
So is Social Media Advertising a Great Deal?
Whether Facebook is a "good deal" for your advertising dollars truly will depend on the numbers.
Suppose search engine mouse clicks are $10 and Facebook clicks are $1. Which one is better? It depends.
- If 5% of Google actions convert, that's $200+ for a new client.
- If 1% of Facebook visitors convert, that's $100 for a new client - great!
- But of only 0.2% of Facebook visitors convert, that's $500+ for a new client - ouch!
The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and exactly how the market responds to you. The "correct answer" is to test, modify, and test all over again.
Just remember to have your visuals strong before launching ads like these. For info about our Long Island web design consultants, our graphic design services or our online advertising consulting services on Long Island call us today.
Facebook Campaigns Have To Be Maintained and Optimized
Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.
Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our superb campaign management is the crucial component in making the most of your marketing and advertising dollars with all online marketing, but particularly with Facebook.