Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Wyandanch
If you are trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Wyandanch, possessing the interests and geography you want.
Obviously, everything comes at a price. You need to pay Facebook for the visitors you receive. The question becomes, will it be worth the money?
When you appear in front of people In Wyandanch, then what? It genuinely depends on what you would like to accomplish. Are we driving people to your web site? Are we trying to get people In Wyandanch to be fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?
Prior to launching your campaign, we are able to help you to pinpoint precisely what you really need to accomplish.
Reaching Your Prospects In Wyandanch on Facebook
There are many ways to appear in front of an "Audience" on Facebook:
- Targeting people who have been to your site in the past (retargeting);
- Potential customers that are enthusiasts of your page;
- Individuals who may have related passions (including other pages on Facebook);
- Potential customers who meet demographic considerations;
- People who are already your customers;
- and the list goes on...
With Facebook, we can easily focus on individuals - by gender, age, income, occupation, job title, location, passions and even more. These people become part of an "audience" which may include many people. Facebook does not provide us with that list, but it will display our advertisements to people on that list that we have created.
We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.
Pluses and Minuses of Advertising on Social Media and Facebook
Pro: Facebook's Edge Over Search Engines: No Search Necessary
The main advantage Facebook offers In Wyandanch is its capability to appear in front of prospects that are not proactively trying to find what you offer. This does not mean they will not be interested. It just means they aren't actively performing a search when they see your ad. However, they most likely were seeking something similar to what you provide very recently.
The search engines are limited to people in fact searching. A person may be in the market for legal counsel, but if they are not doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.
Pro: Facebook is Wonderful for Getting into Regional Markets
- Are you an attorney? Health care provider? Home renovation business? A restaurant or retailer?
- For any organization who does business locally In Wyandanch Facebook is an excellent method to appear in front of your target audience.
- We can target your prospects in several ways.
- Only want to reach women 35-65 in a few zip codes? Not a problem!
- Want to have a special offer on Tuesdays? We are able to do that.
The attractiveness of Facebook is the ability to target. You can operate a very small marketing campaign that functions in very big ways, simply by targeting the right prospects, in the right geo, with the right message.
Facebook Costs are Lower, but So are Conversion Rates...
In general, Facebook advertising is less pricey than Google and the other search engines. They cost significantly less per click. If you are opting to pay per ad impression (paying for ads to be shown, rather than paying for clicks), that is likely to come in less expensive as well.
However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a challenge with Facebook. Rather, an individual is in some other mind-set.
Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they are searching since they have a genuine need. They tend to convert from surfer to qualified prospect at a greater rate, since they have a need that they need to fulfill (finding legal help).
In comparison, an advertisement on Facebook might catch a person's focus. They might or might not be actively searching for a lawyer, but still have the need.
For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.
If you would like to talk about the services of our Suffolk PPC ad agency, our local ad agency, search engine optimization gurus on Long Island or retargeting campaign in Suffolk
please contact our offices.
So is Social Media Advertising a Great Deal?
Whether Facebook is really a "good deal" for your marketing spend really depends upon the numbers.
Suppose search engine mouse clicks are $11 and Facebook visitors are $1. Which one is best? It depends.
- If 5% of Google visitors convert, that's $200+ for a new customer.
- If 1% of Facebook actions convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!
The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and how the marketplace responds to you. The "right answer" would be to test, modify, and test again.
Just remember to have your design strong before launching ads like these. For info about our web design agency, our graphic design companies in Suffolk County or our online marketing consulting services in NY call us today.
Facebook Campaigns Have To Be Maintained and Improved
Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an advertisement we test images, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.
Some adjustments can yield 2x-10x results, but until we test, you will not know. Our great marketing campaign management is the critical component in making the most of your advertising and marketing dollars with all online advertising, but particularly with Facebook.