Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Woodbury
If you're trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing will give you access to people In Woodbury, with the interests and geographic targeting you seek.
Of course, everything comes at a cost. You do need to pay Facebook for the targeted visitors you receive. The question becomes, is it worth the money?
Once you reach people In Woodbury, then what? It truly depends on what you want to accomplish. Are we driving visitors to your web site? Are we hoping to get people In Woodbury to be fans of your page to build "authority" status and brand reputation? Are we going for registrations?
Before launching your advertising campaign, we are able to help you to determine what it is that you really need to achieve.
Reaching Your Prospects In Woodbury on Facebook
There are numerous approaches to reach an "Audience" on Facebook:
- Concentrating on individuals who have been to your web site previously (retargeting);
- Prospects who are followers of your page;
- Individuals who may have very similar interests (such as other pages on Facebook);
- People who meet demographic considerations;
- People who are already your clients;
- and the list goes on...
With Facebook, we are able to target individuals - by gender, age, salary, career, job title, location, pursuits and much more. These individuals become part of an "audience" which can consist of many people. Facebook does not give us that list, however it will present our ads to individuals on that list that we have created.
We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.
Pros of Advertising on Social Media and Facebook
Pro: Facebook's Advantage Over Google: No Search Needed
The main advantage Facebook offers In Woodbury is its ability to appear in front of prospects that are not actively searching for what you offer. This does not mean they will not have an interest. It just means they aren't actively performing a search when they view your advertisement. However, they probably were looking for something like what you offer very recently.
The search engines like Google are restricted to people actually searching. A prospect may be in the market for legal counsel, but if they aren't performing a search for one, those advertising in prospect pay per click do not reach that prospect.
Pro: Facebook is Perfect for Getting to Local Markets
- Are you an attorney? Doctor? Home services business? A restaurant or store?
- For any business who conducts business locally In Woodbury Facebook is a superb method to appear in front of your audience.
- We are able to concentrate on your prospects in many ways.
- Only wish to reach women 35-65 in a couple of zip codes? No worries!
- Want to have a special offer on Tuesdays? We are able to do that.
The attractiveness of Facebook is the capacity to target. You can operate a very small marketing campaign that functions in very big ways, by merely targeting the correct prospects, in the right area, with the right message.
Facebook Pricing is Lower, but So are Conversion Rates...
In general, Facebook advertising and marketing is less expensive than Google and the other search engines. They charge significantly less for each click. If you are choosing to pay per ad view (spending money on ads to be shown, rather than paying for clicks), that tends to cost less too.
However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a problem with Facebook. Rather, the person is in a different state of mind.
Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they are searching since they have a actual need. They have a tendency to convert from surfer to prospect at a greater rate, simply because they have a current need that they need to fulfill (finding legal help).
In comparison, an advertisement on Facebook may capture a person's focus. They might or might not be actively shopping for an attorney, but still have the need.
For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.
If you would like to discuss the services of our New York pay per click advertising consultants, our local ad agency, SEO professionals or retargeting agencies on Long Island
please contact our offices.
So is Facebook Worth It?
Whether Facebook is really a "good deal" for your marketing and advertising spend really will depend on the numbers.
Suppose Bing mouse clicks are $10 and Facebook actions are $1. Which of these is superior? It depends.
- If 5% of Google actions convert, that's $200+ for a new client.
- If 1% of Facebook actions convert, that's $100 for a new client - great!
- But of only 0.2% of Facebook actions convert, that's $500+ for a new client - ouch!
The point is... there isn't any "right answer." It will depend on your campaign, your offer, and how the market reacts to you. The "right answer" would be to test, modify, and test yet again.
Just remember to have your visuals strong before launching ads like these. For info about our New York web design agency, our graphic design on LI or our online advertising consulting services on Long Island call us today.
Facebook Strategies Need To Be Maintained and Optimized
Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an ad we test graphics, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.
Some changes can yield 2x-10x results, but until we test, you will not know. Our superb campaign operations is the crucial component in making the most of your marketing spend with all internet advertising, but especially with Facebook.