Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Woodbury
If you are hoping to find new prospects, Facebook must be in your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Woodbury, having the interests and geographic targeting you want.
Of course, everything comes at a cost. You must pay Facebook for the targeted visitors you receive. The question becomes, is it worth the money?
Once you appear in front of people In Woodbury, then what? It really depends on what you would like to accomplish. Are we pushing visitors to your site? Are we trying to get people In Woodbury to be fans of your page to build "authority" status and brand recognition? Are we looking for registrations?
Before launching your advertising campaign, we can help you to identify what it is that you really need to accomplish.
Reaching Your Prospects In Woodbury on Facebook
There are many approaches to reach an "Audience" on Facebook:
- Targeting people who have been to your site previously (retargeting);
- Individuals who are fans of your page;
- People who have related interests (which include other pages on Facebook);
- Potential customers who meet demographic criteria;
- Prospects that are already your customers;
- and the list goes on...
With Facebook, we can easily aim for individuals - by gender, age, salary, occupation, job title, location, passions and much more. These individuals become part of an "audience" which can consist of any number of individuals. Facebook doesn't give us that list, but it will display our advertisements to people on that list that we have created.
We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.
Pros of Advertising on Facebook
Pro: Facebook's Advantage Over Search Engines: No Search Necessary
The primary advantage Facebook offers In Woodbury is its capability to reach prospects who are not actively trying to find what you offer. This does not mean they won't be interested. It simply means they aren't actively performing a search when they see your ad. However, they most likely were looking for something such as what you offer very recently.
The search engines are restricted to individuals actually searching. A person may be considering legal counsel, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.
Pro: Facebook is Perfect for Reaching Out to Local Markets
- Are you a lawyer? Doctor? Home services business? A restaurant or merchant?
- For any company who does business regionally In Woodbury Facebook is an excellent way to reach your target audience.
- We can concentrate on your prospects in many ways.
- Only need to reach women 35-65 in three zip codes? Not an issue!
- Want to have a special on Tuesdays? We can do that.
The attractiveness of Facebook is the capacity to target. You can operate a small advertising campaign that behaves in very big ways, simply by concentrating on the right prospects, in the right market, with the appropriate message.
Facebook Pricing is Lower, but So are Conversion Rates...
In general, Facebook marketing is less pricey than Google and the other search engines. They charge less for each click. If you are opting to pay per ad impression (paying for advertisements to be presented, instead of paying for clicks), that is likely to cost less too.
However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a downside to Facebook. Rather, the user is in some other state of mind.
Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they are searching because they have a real need. They tend to convert from surfer to qualified prospect at a higher rate, since they have a current need that they have to fulfill (finding legal help).
In contrast, an advertisement on Facebook might catch someone's focus. They may or may not be proactively looking for an attorney, but still have the need.
For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.
So is Social Media Advertising a Good Deal?
Whether Facebook is a "great deal" for your advertising and marketing budget really will depend on the numbers.
Suppose search engine clicks are $12 and Facebook actions are $1. Which of these is better? It depends.
- If 5% of Google actions convert, that's $200+ for a new customer.
- If 1% of Facebook visitors convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!
The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, adjust, and test yet again.
Just remember to have your design strong before launching ads like these. For info about our web design consultants, our graphic design or our advertising consulting services on L.I. contact us today.
Facebook Strategies Have To Be Managed and Optimized
Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an ad we test pictures, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.
Some adjustments can yield 2x-10x results, but until we test, you will not know. Our exceptional marketing campaign management is the critical component in making the most of your advertising and marketing spend with all internet advertising, but particularly with Facebook.