Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Wheatley Heights
If you're trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In Wheatley Heights, having the interests and geography you want.
Needless to say, everything comes at a cost. You need to pay Facebook for the visitors you get. The question becomes, is it worth the money?
After you reach people In Wheatley Heights, then what? It really depends on what you would like to accomplish. Are we driving people to your website? Are we hoping to get people In Wheatley Heights to become fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?
Before starting your marketing campaign, we are able to help you to identify precisely what you really need to accomplish.
Reaching Your Prospects In Wheatley Heights on Facebook
There are lots of ways to reach an "Audience" on Facebook:
- Concentrating on individuals who have been to your website in the past (retargeting);
- Prospects that are followers of your page;
- Potential clients who may have similar interests (such as other pages on Facebook);
- Potential clients who meet demographic considerations;
- Prospects that are currently your clients;
- and the list goes on...
With Facebook, we can easily aim for people - by gender, age, income, profession, job title, location, pursuits and much more. These people end up part of an "audience" which may include any number of individuals. Facebook doesn't provide us with that list, however it will show our advertisements to people on that list that we have created.
We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.
Pluses and Minuses of Advertising on Social Media
Pro: Facebook's Advantage Over Google and Bing: No Search Required
The primary benefit Facebook offers In Wheatley Heights is its ability to get to prospects that are not actively trying to find what you offer. This does not mean they will not have an interest. It simply means they aren't actively performing a search when they see your advertisement. However, they most likely were seeking something such as what you provide quite recently.
The search engines like Google are restricted to the people actually searching. A person may be interested in an attorney, but if they aren't doing a search for one, those advertising in prospect pay per click do not reach that prospect.
Pro: Facebook is Ideal for Getting to Local Markets
- Are you a lawyer? Health care provider? Home renovation business? A restaurant or store?
- For any organization who conducts business regionally In Wheatley Heights Facebook is a great way to reach your audience.
- We are able to focus on your prospects in numerous ways.
- Only want to reach women 35-65 in a few zip codes? Not a problem!
- Want to have a special offer on Wednesday? We can do that.
The great thing about Facebook is the ability to target. You can run a small marketing campaign that behaves in very big ways, by merely targeting the correct prospects, in the right market, with the appropriate message.
Facebook Costs are Lower, but So are Conversion Rates...
In general, Facebook advertising and marketing is less costly than Google and the other search engines. They charge less per click. If you are opting to pay per impression (paying for ads to be shown, rather than paying for clicks), that tends to come in less expensive too.
However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a disadvantage in Facebook. Rather, an individual is in some other state of mind.
Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they're browsing since they have a real need. They tend to convert from web surfer to lead at a higher rate, since they have a current need that they have to satisfy (finding legal help).
In comparison, an ad on Facebook may capture someone's attention. They might or might not be actively searching for an attorney, but still have the need.
For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.
If you would like to discuss the services of our Nassau County pay per click ad agency, our local advertising company on LI, SEO advertising agency in Nassau County or remarketing companies in Nassau
please contact our offices.
So is Facebook a Good Deal?
Whether Facebook is really a "good deal" for your marketing budget genuinely will depend on the numbers.
Suppose search engine mouse clicks are $12 and Facebook actions are $1. Which is better? It depends.
- If 5% of Google visitors convert, that's $200+ for a new client.
- If 1% of Facebook visitors convert, that's $100 for a new client - great!
- But of only 0.2% of Facebook visitors convert, that's $500+ for a new client - that hurts!
The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and exactly how the market reacts to you. The "right answer" is to test, adjust, and test again.
Just remember to have your visuals strong before running ads like these. For info about our NY web design agency, our graphic design on Long Island or our marketing consulting services on Long Island call us today.
Facebook Campaigns Need To Be Managed and Improved
Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an advertisement we test graphics, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.
Some changes can yield 2x-10x results, but until we test, you will not know. Our exceptional campaign management is the critical component in making the most of your advertising spend with all online marketing, but particularly with Facebook.