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Facebook & Social Media Advertising In Wheatley Heights

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Wheatley Heights

If you are trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising will provide you with the means to access people In Wheatley Heights, possessing the interests and geo targeting you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted visitors you get. The question becomes, is it worth the money?

Once you reach people In Wheatley Heights, then what? It really depends on what you want to achieve. Are we driving people to your site? Are we hoping to get people In Wheatley Heights to be fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your campaign, we can help you to identify precisely what you really need to accomplish.

Remember to speak with our website design experts In Wheatley Heights to help your practice to succeed. Powerful designs designed by our website design experts drive success and achieve results!

Wheatley Heights lead generation on Facebook
target your audience In Wheatley Heights with Facebook

Reaching Your Prospects In Wheatley Heights on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

  • Focusing on individuals who have been to your site in the past (retargeting);
  • Potential clients who are fans of your page;
  • People who have related pursuits (such as other pages on Facebook);
  • Prospects who meet demographic factors;
  • Individuals who are currently your clients;
  • and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, income, career, job title, location, interests and more. These people become part of an "audience" which may include many individuals. Facebook doesn't give us that list, but it will show our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary benefit Facebook offers In Wheatley Heights is its capability to get to prospects that are not proactively looking for what you offer. This doesn't mean they will not have an interest. It just means they are not proactively performing a search when they view your ad. However, they probably were hoping to find something like what you provide very recently.

The search engines are limited to people in fact searching. A person may be interested in an attorney, but if they aren't performing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Getting to Local Niches

  • Are you an attorney? Doctor? Home renovation company? A restaurant or retailer?
  • For any organization who does business locally In Wheatley Heights Facebook is a great way to appear in front of your target audience.
  • We can target your prospects in numerous ways.
  • Only want to reach women 35-65 in a couple of zip codes? No worries!
  • Want to have a special on Mondays? We can do that.

The attractiveness of Facebook is the ability to target. You can run a very small campaign that functions in very big ways, simply by targeting the right prospects, in the right market, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less expensive than Google and the other engines. They cost significantly less for each click. If you are choosing to pay per ad view (paying for advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a disadvantage in Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they are browsing because they have a real need. They have a tendency to convert from surfer to lead at a higher rate, since they have a current need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook might capture someone's attention. They might or might not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to talk about the services of our PPC advertising agency, our local ad agency, SEO consultants in NY or retargeting agency in Nassau
please contact our offices.

So is Facebook a Good Deal?

Whether Facebook is a "great deal" for your advertising budget genuinely will depend on the numbers.

Suppose search engine clicks are $12 and Facebook clicks are $1. Which is best? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new client.
  • If 1% of Facebook visitors convert, that's $100 for a new client - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new client - ouch!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and the way the market reacts to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our NY website design agency, our graphic design in NY or our marketing consulting services in NY call us today.

facebook marketing strategy
social media marketing with facebook In Wheatley Heights

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is vital. Within an advertisement we test images, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our exceptional campaign management is the crucial component in making the most of your marketing spend with all internet advertising, but particularly with Facebook.

Our lead generation service on Long Island and services of our display ads consultants on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063