Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Wheatley Heights
If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Wheatley Heights, with the interests and geography you want.
Of course, everything comes at a cost. You need to pay Facebook for the visitors you get. The question becomes, is it worth the cost?
When you connect with people In Wheatley Heights, then what? It genuinely depends on what you would like to achieve. Are we driving people to your web site? Are we looking to get people In Wheatley Heights to be fans of your page to build "authority" status and brand recognition? Are we going for sign ups?
Before launching your marketing campaign, we can help you to pinpoint precisely what you need to achieve.
Reaching Your Prospects In Wheatley Heights on Facebook
There are lots of methods to appear in front of an "Audience" on Facebook:
- Targeting those who have been to your web site before (retargeting);
- Potential customers that are enthusiasts of your page;
- Prospects who may have similar passions (including other pages on Facebook);
- Individuals who meet demographic considerations;
- Prospects who are currently your customers;
- and the list goes on...
With Facebook, we are able to target people - by gender, age, salary, occupation, job title, location, hobbies and much more. These individuals become part of an "audience" which can include any number of people. Facebook does not provide us with that list, however it will display our ads to individuals on that list that we have created.
We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.
Pros of Advertising on Social Media and Facebook
Pro: Facebook's Edge Over Search Engines: No Search Needed
The main advantage Facebook offers In Wheatley Heights is its capability to reach prospects that are not actively looking for what you offer. This does not necessarily mean they will not be interested. It just means they aren't proactively conducting a search when they view your advertisement. However, they probably were hoping to find something like what you offer quite recently.
The search engines are restricted to the people actually searching. A prospect may be in the market for a lawyer, but if they aren't performing a search for one, those advertising in Google Adwords do not appear in front of that prospect.
Pro: Facebook is Fantastic for Reaching Local Areas
- Are you a lawyer? Doctor? Home services company? A restaurant or merchant?
- For any business who conducts business regionally In Wheatley Heights Facebook is an excellent method to appear in front of your audience.
- We have the ability to concentrate on your prospects in numerous ways.
- Only want to reach women 35-65 in 3 zip codes? Not a problem!
- Want to have a special offer on Tuesdays? We are able to do that.
The attractiveness of Facebook is the capacity to target. You can operate a very small campaign that behaves in very big ways, by merely focusing on the right prospects, in the right geo, with the right message.
Facebook Pricing is Lower, but So are Conversion Rates...
In general, Facebook marketing and advertising is less expensive than Google and the other search engines. They charge significantly less per click. If you are choosing to pay per impression (paying for ads to be presented, instead of paying for clicks), that is likely to come in less expensive too.
However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a downside to Facebook. Rather, the user is in a different mind-set.
Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they're searching since they have a genuine need. They tend to convert from web surfer to prospect at a higher rate, because they have a current need that they need to fulfill (finding legal help).
In comparison, an ad on Facebook may capture a person's interest. They might or might not be proactively shopping for a lawyer, but still have the need.
For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below.
If you would like to discuss the services of our Long Island PPC advertising consultants, our local advertising company in NY, SEO gurus in New York or remarketing companies in Nassau County
please contact our offices.
So is Facebook a Good Deal?
Whether Facebook is really a "great deal" for your advertising and marketing spend genuinely depends on the numbers.
Suppose search engine mouse clicks are $12 and Facebook actions are $1. Which is superior? It depends.
- If 5% of Google actions convert, that's $200+ for a new customer.
- If 1% of Facebook actions convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!
The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and exactly how the market reacts to you. The "right answer" is to test, modify, and test again.
Just remember to have your design strong before running ads like these. For info about our Nassau web site design company, our graphic design companies or our marketing consulting services in NY contact us today.
Facebook Campaigns Must Be Managed and Improved
Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an advertisement we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.
Some changes can yield 2x-10x results, but until we test, you will not know. Our outstanding marketing campaign management is the crucial component in making the most of your marketing spend with all online advertising, but particularly with Facebook.