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Facebook & Social Media Advertising In West Islip

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In West Islip

If you're trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook marketing will provide you with access to people In West Islip, possessing the interests and geographic targeting you seek.

Of course, everything comes at a cost. You must pay Facebook for the traffic you get. The concern becomes, is it worth it?

After you reach people In West Islip, then what? It really depends on what you want to accomplish. Are we driving visitors to your web site? Are we trying to get people In West Islip to be fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your advertising campaign, we are able to help you to identify precisely what you need to accomplish.

Remember to talk to our website design company In West Islip to work with your practice to achieve results. Professional designs implemented by our website design experts can help and achieve results!

West Islip lead generation on Facebook
target your audience In West Islip with Facebook

Reaching Your Prospects In West Islip on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

  • Concentrating on people who have been to your site previously (retargeting);
  • People that are enthusiasts of your page;
  • People that have similar passions (including other pages on Facebook);
  • Individuals who meet demographic criteria;
  • Individuals that are already your clients;
  • and the list goes on...

With Facebook, we are able to aim for people - by gender, age, income, profession, job title, area, interests and much more. These individuals end up part of an "audience" which can include many individuals. Facebook doesn't give us that list, but it will show our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary benefit Facebook offers In West Islip is its ability to reach prospects that are not actively searching for what you offer. This does not necessarily mean they will not have an interest. It simply means they are not proactively performing a search when they view your advertisement. However, they most likely were hoping to find something like what you provide very recently.

The search engines like Google are restricted to individuals in fact searching. A prospect may be in the market for legal counsel, but if they aren't performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Regional Market Places

  • Are you a lawyer? Doctor? Home renovation business? A restaurant or store?
  • For any company who does business locally In West Islip Facebook is a superb way to appear in front of your target audience.
  • We can target your prospects in many ways.
  • Only need to reach women 35-65 in a few zip codes? No worries!
  • Want to have a special offer on Mondays? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a very small marketing campaign that behaves in very big ways, by merely targeting the right prospects, in the right region, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing and advertising is less expensive than Google and the other search engines. They cost significantly less for each click. If you are opting to pay per ad view (spending money on advertisements to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a problem with Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they are searching since they have a true need. They have a tendency to convert from web surfer to prospect at a higher rate, since they have a current need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch a person's focus. They might or might not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our New York PPC advertising consultants, our local ad agency, SEO ad agency in New York or retargeting agencies in Suffolk
please contact our offices.

So is Social Media Advertising on Facebook Worth It?

Whether Facebook is really a "good deal" for your marketing and advertising budget genuinely will depend on the numbers.

Suppose Google clicks are $11 and Facebook clicks are $1. Which of these is best? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new client.
  • If 1% of Facebook visitors convert, that's $100 for a new client - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new client - ouch!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and how the market responds to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our web site design consultants, our graphic design or our marketing consulting services contact us today.

facebook marketing strategy
social media marketing with facebook In West Islip

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an ad we test pictures, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our outstanding marketing campaign management is the critical component in making the most of your marketing dollars with all online advertising, but particularly with Facebook.

Our lead gen company and services of our display ads ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063