Facebook & Social Media Advertising In West Islip

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In West Islip, possessing the interests and geo targeting you want.

Needless to say, everything comes at a cost. You must pay Facebook for the visitors you receive. The concern becomes, can it be worth the cost?

Once you reach people In West Islip, then what? It really depends on what you would like to achieve. Are we sending people to your website? Are we trying to get people In West Islip to become fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your campaign, we can help you to determine what it is that you need to accomplish.

Remember to engage our website design company In West Islip to work with your practice to succeed. Effective designs by our website design company will help and secure results!

Reaching Your Prospects In West Islip on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Concentrating on individuals who have been to your web site in the past (retargeting);
• People who are fans of your page;
• Potential clients that have related pursuits (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• People that are currently your clients;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, salary, occupation, job title, area, passions and more. These people become part of an "audience" which may consist of any number of people. Facebook does not give us that list, however it will display our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The main benefit Facebook offers In West Islip is its capacity to get to prospects that are not proactively searching for what you offer. This doesn't mean they will not have an interest. It simply means they are not proactively performing a search when they see your advertisement. However, they probably were seeking something such as what you offer very recently.

The search engines like Google are restricted to people actually searching. A person may be interested in legal counsel, but if they are not performing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Getting into Regional Market Places

• Are you a lawyer? Physician? Home services business? A restaurant or retailer?
• For any company who does business locally In West Islip Facebook is an excellent way to appear in front of your target audience.
• We can concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a very small advertising campaign that functions in huge ways, by merely concentrating on the correct prospects, in the right market, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other engines. They cost significantly less per click. If you are opting to pay per impression (spending money on advertisements to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a disadvantage in Facebook. Rather, the user is in a different mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they're browsing because they have a true need. They have a tendency to convert from web surfer to lead at a higher rate, simply because they have a current need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch someone's focus. They may or may not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our PPC ad agency, our local advertising agency in New York, SEO advertising agency in Suffolk or retargeting campaign in New York
please contact our offices.

Whether Facebook is really a "good deal" for your advertising spend genuinely will depend on the numbers.

Suppose Bing mouse clicks are $12 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new client.
• If 1% of Facebook actions convert, that's $100 for a new client - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new client - ouch!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and exactly how the market responds to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our website design experts, our graphic design services or our marketing consulting services in Suffolk County call us today.

Facebook Promotions Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an advertisement we test pictures, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our outstanding marketing campaign operations is the crucial component in making the most of your marketing and advertising dollars with all internet advertising, but especially with Facebook.

Our lead gen in Nassau County and services of our paid ads ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063