Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In West Hills
If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising will provide you with access to people In West Hills, possessing the interests and geography you seek.
Needless to say, everything comes at a price. You need to pay Facebook for the traffic you get. The question becomes, can it be worth the cost?
After you reach people In West Hills, then what? It genuinely depends on what you would like to accomplish. Are we driving people to your site? Are we looking to get people In West Hills to become fans of your page to generate "authority" status and brand recognition? Are we going for registrations?
Before launching your marketing campaign, we are able to help you to identify what it is that you need to achieve.
Reaching Your Prospects In West Hills on Facebook
There are many methods to reach an "Audience" on Facebook:
- Focusing on individuals who have been to your site previously (retargeting);
- Individuals who are followers of your page;
- People that have similar interests (such as other pages on Facebook);
- Potential clients who meet demographic factors;
- Prospects that are currently your clients;
- and the list goes on...
With Facebook, we can easily target people - by gender, age, salary, profession, job title, area, pursuits and even more. These individuals become part of an "audience" which may consist of many people. Facebook does not give us that list, however it will show our ads to individuals on that list that we have created.
We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.
Pros of Advertising on Facebook
Pro: Facebook's Edge Over Google and Bing: No Search Needed
The primary advantage Facebook offers In West Hills is its capability to appear in front of prospects who are not proactively searching for what you offer. This does not mean they will not have an interest. It just means they aren't proactively performing a search when they see your advertisement. However, they most likely were hoping to find something similar to what you offer quite recently.
The search engines are restricted to people actually searching. A person may be in the market for a lawyer, but if they are not doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.
Pro: Facebook is Fantastic for Reaching Out to Regional Areas
- Are you an attorney? Medical professional? Home repair company? A restaurant or merchant?
- For any organization who does business regionally In West Hills Facebook is a great technique to reach your audience.
- We have the ability to target your prospects in many ways.
- Only want to reach women 35-65 in a few zip codes? No problem!
- Want to have a special on Wednesday? We are able to do that.
The beauty of Facebook is the capacity to target. You can run a very small advertising campaign that functions in very big ways, simply by focusing on the right prospects, in the right region, with the appropriate message.
Facebook Pricing is Lower, but So are Conversion Rates...
In general, Facebook marketing and advertising is less pricey than Google and the other engines. They cost significantly less per click. If you are choosing to pay per ad impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to cost less too.
However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a disadvantage in Facebook. Rather, an individual is in a different mind-set.
Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they are browsing because they have a genuine need. They tend to convert from surfer to lead at a greater rate, since they have a current need that they have to fulfill (finding legal help).
In contrast, an advertisement on Facebook may capture someone's focus. They may or may not be actively looking for an attorney, but still have the need.
For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.
If you would like to discuss the services of our Nassau County PPC advertising agency, our local ad consultants in Suffolk County, SEO consultants in Nassau County or remarketing agency on Long Island
please contact our offices.
So is Social Media Advertising Worth It?
Whether Facebook is really a "good deal" for your advertising budget truly depends upon the numbers.
Suppose Bing mouse clicks are $10 and Facebook actions are $1. Which of these is best? It depends.
- If 5% of Google actions convert, that's $200+ for a new client.
- If 1% of Facebook visitors convert, that's $100 for a new client - great!
- But of only 0.2% of Facebook actions convert, that's $500+ for a new client - that hurts!
The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and how the market reacts to you. The "correct answer" would be to test, modify, and test yet again.
Just remember to have your design strong before launching ads like these. For info about our Nassau County web design agency, our graphic design services in Suffolk County or our online marketing consulting services in Nassau call us today.
Facebook Promotions Need To Be Maintained and Optimized
Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an advertisement we test graphics, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.
Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great campaign operations is the essential component in making the most of your marketing dollars with all internet advertising, but particularly with Facebook.