Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In West Hills
If you're trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In West Hills, possessing the interests and geographic targeting you want.
Needless to say, everything comes at a price. You need to pay Facebook for the targeted traffic you receive. The concern becomes, will it be worth the cost?
After you appear in front of people In West Hills, then what? It really depends on what you would like to achieve. Are we driving visitors to your web site? Are we trying to get people In West Hills to become fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?
Prior to launching your advertising campaign, we are able to help you to pinpoint precisely what you need to accomplish.
Reaching Your Prospects In West Hills on Facebook
There are many approaches to appear in front of an "Audience" on Facebook:
- Concentrating on those who have been to your web site in the past (retargeting);
- People who are fans of your page;
- Prospects who may have related passions (such as other pages on Facebook);
- Potential customers who meet demographic considerations;
- People who are currently your customers;
- and the list goes on...
With Facebook, we are able to aim for individuals - by gender, age, salary, career, job title, location, interests and much more. These individuals become part of an "audience" which can consist of many people. Facebook doesn't give us that list, however it will show our advertisements to individuals on that list that we have created.
We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.
Pluses and Minuses of Advertising on Social Media
Pro: Facebook's Advantage Over Google and Bing: No Search Needed
The main advantage Facebook offers In West Hills is its ability to get to prospects who are not proactively looking for what you offer. This does not mean they won't be interested. It just means they aren't proactively conducting a search when they view your advertisement. However, they probably were hoping to find something like what you provide quite recently.
The search engines like Google are restricted to individuals in fact searching. A prospect may be considering a lawyer, but if they aren't doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.
Pro: Facebook is Great for Getting into Local Markets
- Are you an attorney? Physician? Home repair business? A restaurant or store?
- For any business who conducts business regionally In West Hills Facebook is a great method to appear in front of your audience.
- We are able to concentrate on your prospects in many ways.
- Only wish to reach women 35-65 in a few zip codes? Not a problem!
- Want to have a special on Mondays? We are able to do that.
The beauty of Facebook is the capacity to target. You can run a small advertising campaign that functions in huge ways, by merely concentrating on the correct prospects, in the right market, with the right message.
Facebook Costs are Lower, but So are Conversion Rates...
In general, Facebook marketing is less pricey than Google and the other search engines. They charge significantly less per click. If you are choosing to pay per ad view (paying for ads to be presented, rather than paying for clicks), that is likely to cost less too.
However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a downside to Facebook. Rather, the person is in some other frame of mind.
Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they are searching since they have a true need. They tend to convert from surfer to lead at a greater rate, simply because they have a need that they need to satisfy (finding legal help).
In contrast, an advertisement on Facebook may catch a person's focus. They might or might not be proactively hunting for a lawyer, but still have the need.
For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.
So is Social Media Advertising a Great Deal?
Whether Facebook is really a "great deal" for your marketing dollars genuinely depends upon the numbers.
Suppose Bing mouse clicks are $11 and Facebook actions are $1. Which is better? It depends.
- If 5% of Google actions convert, that's $200+ for a new customer.
- If 1% of Facebook actions convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!
The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and exactly how the market responds to you. The "correct answer" would be to test, modify, and test all over again.
Just remember to have your visuals strong before running ads like these. For info about our Nassau County web design agency, our graphic design websites on Long Island or our advertising consulting services contact us today.
Facebook Strategies Need To Be Maintained and Optimized
Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an ad we test graphics, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.
Some adjustments can yield 2x-10x results, but until we test, you won't know. Our great campaign management is the essential component in making the most of your advertising and marketing spend with all internet advertising, but particularly with Facebook.