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Facebook & Social Media Advertising In Suffolk County

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into buyers In Suffolk County

If you're trying to find new buyers, Facebook must be in your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In Suffolk County, having the interests and geo targeting you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the visitors you get. The concern becomes, can it be worth the money?

When you connect with people In Suffolk County, then what? It truly depends on what you want to achieve. Are we driving people to your web site? Are we hoping to get people In Suffolk County to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Before starting your advertising campaign, we can help you to determine what it is that you really need to accomplish.

Remember to call our website design agency In Suffolk County to aid you to maximize results. Quality designs implemented by our website design agency drive success and drive results!

Suffolk County lead generation on Facebook
target your audience In Suffolk County with Facebook

Reaching Your Buyers In Suffolk County on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

  • Concentrating on people who have visited your web site in the past (retargeting);
  • People who are followers of your page;
  • Potential customers who have related pursuits (which include other pages on Facebook);
  • Buyers who meet demographic considerations;
  • People that are currently your customers;
  • and the list goes on...

With Facebook, we will focus on people - by gender, age, salary, occupation, job title, area, hobbies and more. These people become part of an "audience" which can consist of any number of individuals. Facebook doesn't give us that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your buyers.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary benefit Facebook offers In Suffolk County is its ability to get to buyers who are not actively looking for what you offer. This does not mean they will not be interested. It simply means they aren't actively conducting a search when they see your advertisement. However, they most likely were hoping to find something like what you provide quite recently.

The search engines like Google are restricted to people in fact searching. A person may be interested in legal counsel, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not reach that buyer.

Pro: Facebook is Fantastic for Getting into Local Markets

  • Are you an attorney? Physician? Home renovation company? A restaurant or retailer?
  • For any business who does business regionally In Suffolk County Facebook is an excellent method to reach your target audience.
  • We can concentrate on your buyers in several ways.
  • Only wish to reach women 35-65 in a few zip codes? Not a problem!
  • Want to have a special offer on Mondays? We can do that.

The beauty of Facebook is the ability to target. You can operate a small campaign that behaves in huge ways, simply by focusing on the correct buyers, in the right area, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less costly than Google and the other engines. They cost significantly less per click. If you are choosing to pay per impression (paying for advertisements to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a problem with Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching since they have a genuine need. They have a tendency to convert from web surfer to prospect at a greater rate, because they have a need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch someone's interest. They may or may not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our Suffolk PPC ad agency, our local ad agency in Nassau, SEO ad agency on Long Island or remarketing campaign in NY
please contact our offices.

So is Social Media Advertising a Great Deal?

Whether Facebook is a "good deal" for your advertising dollars really will depend on the numbers.

Suppose search engine mouse clicks are $12 and Facebook clicks are $1. Which one is superior? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and exactly how the marketplace responds to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our New York website design consultants, our graphic design or our marketing consulting services in Nassau call us today.

facebook marketing strategy
social media marketing with facebook In Suffolk County

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an ad we test pictures, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our great marketing campaign management is the critical component in making the most of your marketing and advertising spend with all internet advertising, but especially with Facebook.

Our lead generation in NY and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063