Advertising on Social Media and Facebook Gives Unprecedented Reach into buyers In Suffolk County
If you're trying to find new buyers, Facebook must be in your playbook. Social Media and Facebook advertising and marketing will give you access to people In Suffolk County, having the interests and geo targeting you seek.
Obviously, everything comes at a price. You need to pay Facebook for the targeted traffic you get. The concern becomes, is it worth the cost?
When you appear in front of people In Suffolk County, then what? It truly depends on what you would like to accomplish. Are we sending people to your website? Are we hoping to get people In Suffolk County to become fans of your page to create "authority" status and brand reputation? Are we looking for registrations?
Prior to starting your marketing campaign, we are able to help you to determine precisely what you need to accomplish.
Reaching Your Buyers In Suffolk County on Facebook
There are many methods to appear in front of an "Audience" on Facebook:
- Targeting people who have visited your web site previously (retargeting);
- Individuals who are followers of your page;
- People who have related passions (which include other pages on Facebook);
- Potential customers who meet demographic factors;
- People who are currently your customers;
- and the list goes on...
With Facebook, we can easily target people - by gender, age, income, career, job title, location, passions and much more. These individuals end up part of an "audience" which can include many individuals. Facebook does not give us that list, but it will present our advertisements to individuals on that list that we have created.
We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your buyers.
Pros of Advertising on Social Media and Facebook
Pro: Facebook's Advantage Over Google: No Search Necessary
The primary advantage Facebook offers In Suffolk County is its capacity to appear in front of buyers who are not proactively trying to find what you offer. This doesn't mean they will not have an interest. It simply means they are not actively conducting a search when they see your advertisement. However, they probably were seeking something like what you offer quite recently.
The search engines are restricted to people in fact searching. A prospect may be interested in a lawyer, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not reach that buyer.
Pro: Facebook is Ideal for Reaching Out to Regional Niches
- Are you a lawyer? Medical professional? Home repair company? A restaurant or merchant?
- For any organization who does business regionally In Suffolk County Facebook is a great way to reach your target audience.
- We are able to target your buyers in numerous ways.
- Only wish to reach women 35-65 in a couple of zip codes? Not a problem!
- Want to have a special offer on Tuesdays? We can do that.
The attractiveness of Facebook is the capacity to target. You can operate a very small marketing campaign that behaves in huge ways, by just concentrating on the correct buyers, in the right region, with the right message.
Facebook Costs are Lower, but So are Conversion Rates...
In general, Facebook advertising and marketing is less expensive than Google and the other search engines. They cost significantly less per click. If you are choosing to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that tends to come in less expensive as well.
However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a problem with Facebook. Rather, the user is in a different frame of mind.
Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching because they have a actual need. They have a tendency to convert from surfer to prospect at a higher rate, because they have a current need that they need to fulfill (finding legal help).
In comparison, an advertisement on Facebook might catch a person's focus. They might or might not be proactively looking for a lawyer, but still have the need.
For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.
If you would like to talk about the services of our New York pay per click advertising agency, our local advertising consultants in Nassau County, SEO ad agency on Long Island or remarketing agency in NY
please contact our offices.
So is Facebook a Great Deal?
Whether Facebook is a "good deal" for your marketing and advertising budget really will depend on the numbers.
Suppose search engine clicks are $12 and Facebook visitors are $1. Which one is better? It depends.
- If 5% of Google actions convert, that's $200+ for a new customer.
- If 1% of Facebook actions convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!
The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" is to test, modify, and test all over again.
Just remember to have your visuals strong before launching ads like these. For info about our New York web design gurus, our graphic design websites on Long Island or our advertising consulting services on Long Island call us today.
Facebook Promotions Have To Be Maintained and Optimized
Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an ad we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.
Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign management is the critical component in making the most of your marketing spend with all internet marketing, but particularly with Facebook.