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Facebook & Social Media Advertising In Suffolk County

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Suffolk County

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In Suffolk County, having the interests and geographic targeting you seek.

Of course, everything comes at a cost. You do need to pay Facebook for the visitors you get. The question becomes, will it be worth it?

After you connect with people In Suffolk County, then what? It truly depends on what you want to achieve. Are we sending visitors to your site? Are we hoping to get people In Suffolk County to become fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your marketing campaign, we are able to help you to identify precisely what you need to accomplish.

Remember to meet with our website design experts In Suffolk County to assist your practice to succeed. Effective designs developed by our website design experts can help and secure results!

Suffolk County lead generation on Facebook
target your audience In Suffolk County with Facebook

Reaching Your Prospects In Suffolk County on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

  • Targeting those who have visited your web site in the past (retargeting);
  • People who are fans of your page;
  • Potential clients who may have very similar pursuits (such as other pages on Facebook);
  • Potential clients who meet demographic factors;
  • Individuals who are currently your clients;
  • and the list goes on...

With Facebook, we can easily target people - by gender, age, income, career, job title, location, passions and more. These individuals end up part of an "audience" which can consist of many people. Facebook doesn't give us that list, but it will present our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main benefit Facebook offers In Suffolk County is its capacity to reach prospects that are not actively trying to find what you offer. This doesn't mean they won't have an interest. It just means they are not actively conducting a search when they see your ad. However, they probably were seeking something such as what you provide very recently.

The search engines like Google are restricted to the people actually searching. A prospect may be in the market for legal counsel, but if they aren't performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Regional Areas

  • Are you a lawyer? Doctor? Home repair company? A restaurant or merchant?
  • For any business who conducts business locally In Suffolk County Facebook is an excellent technique to reach your target audience.
  • We can focus on your prospects in several ways.
  • Only want to reach women 35-65 in 3 zip codes? No worries!
  • Want to have a special offer on Thursdays? We are able to do that.

The appeal of Facebook is the ability to target. You can run a very small marketing campaign that functions in very big ways, by merely targeting the right prospects, in the right geography, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing and advertising is less expensive than Google and the other search engines. They charge less for each click. If you are opting to pay per ad view (spending money on ads to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a challenge with Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they are searching since they have a real need. They have a tendency to convert from surfer to qualified prospect at a greater rate, since they have a current need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch a person's focus. They might or might not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our PPC advertising agency, our local advertising agency, search engine optimization advertising agency or retargeting agency in New York
please contact our offices.

So is Social Media Advertising on Facebook a Good Deal?

Whether Facebook is a "great deal" for your marketing and advertising budget really depends on the numbers.

Suppose search engine clicks are $14 and Facebook actions are $1. Which is better? It depends.

  • If 5% of Google actions convert, that's $200+ for a new client.
  • If 1% of Facebook visitors convert, that's $100 for a new client - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new client - ouch!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and the way the marketplace responds to you. The "correct answer" is to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our New York website design professionals, our graphic design services in Suffolk or our marketing consulting services in Nassau County call us today.

facebook marketing strategy
social media marketing with facebook In Suffolk County

Facebook Promotions Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our great campaign operations is the essential component in making the most of your marketing and advertising spend with all online advertising, but especially with Facebook.

Our lead gen service and services of our display advertising ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063