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Facebook & Social Media Advertising In Suffolk County

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Suffolk County

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing will give you access to people In Suffolk County, having the interests and geo targeting you seek.

Obviously, everything comes at a price. You need to pay Facebook for the traffic you receive. The question becomes, will it be worth it?

After you connect with people In Suffolk County, then what? It genuinely depends on what you want to achieve. Are we driving people to your site? Are we looking to get people In Suffolk County to become fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your marketing campaign, we can help you to figure out what it is that you need to achieve.

Remember to let our website design agency In Suffolk County to help you to maximize results. Great designs designed by our website design experts help you and secure results!

Suffolk County lead generation on social media
target your audience In Suffolk County with Facebook

Reaching Your Prospects In Suffolk County on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

  • Focusing on those who have visited your site in the past (retargeting);
  • Individuals who are fans of your page;
  • People that have related passions (including other pages on Facebook);
  • Individuals who meet demographic criteria;
  • Individuals who are currently your clients;
  • and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, salary, career, job title, location, pursuits and much more. These people end up part of an "audience" which can consist of many people. Facebook does not provide us with that list, but it will show our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The primary advantage Facebook offers In Suffolk County is its capacity to get to prospects that are not actively looking for what you offer. This doesn't mean they won't have an interest. It simply means they are not actively conducting a search when they see your ad. However, they probably were looking for something similar to what you offer quite recently.

The search engines like Google are restricted to people in fact searching. A person may be in the market for an attorney, but if they aren't performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Getting into Regional Niches

  • Are you an attorney? Medical professional? Home services business? A restaurant or store?
  • For any organization who does business locally In Suffolk County Facebook is a superb method to reach your target audience.
  • We have the ability to target your prospects in many ways.
  • Only wish to reach women 35-65 in three zip codes? Not a problem!
  • Want to have a special offer on Tuesdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a small campaign that functions in huge ways, by merely targeting the correct prospects, in the right market, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less pricey than Google and the other search engines. They charge significantly less for each click. If you are choosing to pay per ad impression (spending money on advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a downside to Facebook. Rather, the user is in a different state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they're searching since they have a genuine need. They tend to convert from web surfer to lead at a greater rate, since they have a current need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook might catch someone's focus. They might or might not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our PPC advertising consultants, our local advertising experts on Long Island, search engine optimization advertising agency on Long Island or retargeting campaign in NY
please contact our offices.

So is Facebook a Good Deal?

Whether Facebook is a "good deal" for your advertising spend really depends on the numbers.

Suppose search engine clicks are $11 and Facebook clicks are $1. Which is better? It depends.

  • If 5% of Google actions convert, that's $200+ for a new client.
  • If 1% of Facebook actions convert, that's $100 for a new client - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new client - that hurts!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and the way the market responds to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk web design agency, our graphic design companies in Nassau or our marketing consulting services in Nassau County call us today.

facebook marketing strategy
social media marketing with facebook In Suffolk County

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an advertisement we test pictures, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our great campaign operations is the crucial component in making the most of your marketing and advertising spend with all online advertising, but particularly with Facebook.

Our lead gen service in Nassau County and services of our paid ads advertising agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063