Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Suffolk County
If you are trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing will give you the means to access people In Suffolk County, possessing the interests and geography you seek.
Of course, everything comes at a price. You need to pay Facebook for the targeted traffic you receive. The concern becomes, is it worth the cost?
Once you reach people In Suffolk County, then what? It really depends on what you would like to accomplish. Are we pushing people to your web site? Are we looking to get people In Suffolk County to be fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?
Before launching your campaign, we are able to help you to identify precisely what you really need to achieve.
Reaching Your Prospects In Suffolk County on Facebook
There are many approaches to appear in front of an "Audience" on Facebook:
- Targeting people who have been to your website before (retargeting);
- Individuals that are enthusiasts of your page;
- Prospects that have similar passions (such as other pages on Facebook);
- Potential clients who meet demographic criteria;
- Individuals that are already your clients;
- and the list goes on...
With Facebook, we're able to focus on people - by gender, age, income, profession, job title, location, pursuits and much more. These individuals become part of an "audience" which can include many people. Facebook does not provide us with that list, but it will present our advertisements to individuals on that list that we have created.
We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.
Pluses and Minuses of Advertising on Social Media and Facebook
Pro: Facebook's Advantage Over Search Engines: No Search Necessary
The primary advantage Facebook offers In Suffolk County is its ability to appear in front of prospects that are not proactively trying to find what you offer. This doesn't mean they won't have an interest. It just means they are not actively conducting a search when they view your ad. However, they probably were seeking something such as what you provide very recently.
The search engines like Google are restricted to people in fact searching. A person may be interested in an attorney, but if they are not doing a search for one, those advertising in prospect pay per click do not reach that prospect.
Pro: Facebook is Great for Reaching Regional Niches
- Are you an attorney? Physician? Home renovation business? A restaurant or retailer?
- For any company who conducts business regionally In Suffolk County Facebook is a great way to appear in front of your audience.
- We can focus on your prospects in several ways.
- Only wish to reach women 35-65 in a few zip codes? No problem!
- Want to have a special on Thursdays? We are able to do that.
The great thing about Facebook is the ability to target. You can run a very small campaign that functions in huge ways, simply by targeting the correct prospects, in the right area, with the right message.
Facebook Costs are Lower, but So are Conversion Rates...
In general, Facebook advertising is less pricey than Google and the other engines. They charge significantly less for each click. If you are choosing to pay per ad impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to cost less as well.
However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a disadvantage in Facebook. Rather, the person is in a different frame of mind.
Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they're searching since they have a actual need. They tend to convert from web surfer to lead at a higher rate, since they have a need that they must fulfill (finding legal help).
In comparison, an ad on Facebook may capture someone's focus. They might or might not be actively shopping for an attorney, but still have the need.
For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.
If you would like to discuss the services of our Nassau PPC advertising agency, our local advertising company, search engine optimization experts on Long Island or remarketing campaign in NY
please contact our offices.
So is Facebook a Great Deal?
Whether Facebook is really a "great deal" for your advertising dollars genuinely depends on the numbers.
Suppose search engine clicks are $14 and Facebook visitors are $1. Which of these is superior? It depends.
- If 5% of Google visitors convert, that's $200+ for a new client.
- If 1% of Facebook visitors convert, that's $100 for a new client - great!
- But of only 0.2% of Facebook visitors convert, that's $500+ for a new client - ouch!
The point is... there is no "right answer." It will depend on your campaign, your offer, and how the marketplace responds to you. The "right answer" is to test, adjust, and test again.
Just remember to have your design strong before running ads like these. For info about our LI web design agency, our graphic design companies on LI or our marketing consulting services on Long Island call us today.
Facebook Strategies Have To Be Maintained and Optimized
Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an ad we test graphics, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.
Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our exceptional advertising campaign management is the crucial component in making the most of your advertising and marketing dollars with all online marketing, but especially with Facebook.