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Facebook & Social Media Advertising In Suffolk County

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Suffolk County

If you are trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing will give you access to people In Suffolk County, with the interests and geography you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the targeted traffic you get. The question becomes, will it be worth the cost?

After you appear in front of people In Suffolk County, then what? It truly depends on what you want to achieve. Are we sending visitors to your web site? Are we hoping to get people In Suffolk County to be fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your marketing campaign, we can help you to figure out what it is that you really need to accomplish.

Remember to reach out to our website design agency In Suffolk County to work with your practice to achieve real results. Powerful designs created by our website design company help you and achieve results!

Suffolk County lead generation on Facebook
target your audience In Suffolk County with Facebook

Reaching Your Prospects In Suffolk County on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

  • Targeting individuals who have been to your site previously (retargeting);
  • Prospects that are enthusiasts of your page;
  • Prospects who may have very similar passions (which include other pages on Facebook);
  • Individuals who meet demographic considerations;
  • Individuals that are already your clients;
  • and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, income, career, job title, area, hobbies and even more. These individuals become part of an "audience" which may consist of any number of individuals. Facebook doesn't give us that list, but it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main advantage Facebook offers In Suffolk County is its capability to appear in front of prospects who are not proactively searching for what you offer. This does not necessarily mean they won't have an interest. It simply means they aren't actively conducting a search when they see your advertisement. However, they most likely were hoping to find something such as what you provide quite recently.

The search engines like Google are restricted to the people actually searching. A person may be interested in an attorney, but if they aren't doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Getting into Regional Market Places

  • Are you an attorney? Health care provider? Home renovation business? A restaurant or merchant?
  • For any company who conducts business regionally In Suffolk County Facebook is a superb way to appear in front of your target audience.
  • We can target your prospects in several ways.
  • Only need to reach women 35-65 in a few zip codes? No problem!
  • Want to have a special offer on Wednesday? We are able to do that.

The appeal of Facebook is the ability to target. You can run a small marketing campaign that functions in huge ways, by just concentrating on the right prospects, in the right market, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per impression (paying for ads to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a problem with Facebook. Rather, the person is in some other frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they're searching because they have a actual need. They tend to convert from surfer to lead at a higher rate, since they have a current need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook might catch someone's interest. They may or may not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our pay per click advertising consultants, our local ad experts, SEO advertising agency in Suffolk County or retargeting campaign in Nassau County
please contact our offices.

So is Facebook Worth It?

Whether Facebook is a "good deal" for your marketing and advertising spend truly will depend on the numbers.

Suppose search engine clicks are $11 and Facebook actions are $1. Which one is superior? It depends.

  • If 5% of Google actions convert, that's $200+ for a new client.
  • If 1% of Facebook actions convert, that's $100 for a new client - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new client - ouch!

The point is... there is no "right answer." It will depend on your strategy, your offer, and exactly how the market reacts to you. The "right answer" would be to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk County website design company, our graphic design services or our online advertising consulting services call us today.

facebook marketing strategy
social media marketing with facebook In Suffolk County

Facebook Strategies Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is vital. Within an advertisement we test pictures, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our outstanding marketing campaign management is the critical component in making the most of your marketing dollars with all internet marketing, but especially with Facebook.

Our lead generation service and services of our display advertising company go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063