Facebook & Social Media Advertising In South Huntington

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In South Huntington

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In South Huntington, having the interests and geography you seek.

Needless to say, everything comes at a cost. You need to pay Facebook for the traffic you get. The concern becomes, will it be worth the money?

When you reach people In South Huntington, then what? It really depends on what you would like to accomplish. Are we pushing people to your site? Are we trying to get people In South Huntington to become fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your marketing campaign, we are able to help you to figure out precisely what you need to achieve.

Remember to let our website design company In South Huntington to work with you to achieve real results. Quality designs developed by our website design company help you and drive results!

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target your audience In South Huntington with Facebook

Reaching Your Prospects In South Huntington on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

  • Concentrating on those who have visited your site previously (retargeting);
  • Individuals that are followers of your page;
  • People who may have similar pursuits (such as other pages on Facebook);
  • Potential clients who meet demographic factors;
  • Prospects that are currently your clients;
  • and the list goes on...

With Facebook, we will target individuals - by gender, age, salary, career, job title, area, hobbies and more. These people become part of an "audience" which may consist of any number of people. Facebook does not provide us with that list, however it will show our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Needed

The primary benefit Facebook offers In South Huntington is its capacity to get to prospects that are not proactively trying to find what you offer. This does not necessarily mean they won't have an interest. It simply means they aren't proactively conducting a search when they view your ad. However, they probably were seeking something similar to what you provide very recently.

The search engines are limited to the people actually searching. A prospect may be interested in an attorney, but if they aren't doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Local Niches

  • Are you a lawyer? Health care provider? Home repair company? A restaurant or store?
  • For any organization who conducts business regionally In South Huntington Facebook is an excellent method to reach your target audience.
  • We are able to concentrate on your prospects in numerous ways.
  • Only want to reach women 35-65 in three zip codes? Not a problem!
  • Want to have a special offer on Tuesdays? We can do that.

The attractiveness of Facebook is the ability to target. You can run a very small advertising campaign that functions in huge ways, by merely focusing on the right prospects, in the right region, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less pricey than Google and the other search engines. They cost less per click. If you are opting to pay per ad view (spending money on advertisements to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there is a challenge with Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they're searching since they have a actual need. They tend to convert from web surfer to prospect at a greater rate, because they have a current need that they must fulfill (finding legal help).

In comparison, an ad on Facebook might capture someone's attention. They may or may not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our NY PPC advertising agency, our local advertising consultants in Nassau, SEO company in Nassau or retargeting agency
please contact our offices.

So is Social Media Advertising on Facebook a Good Deal?

Whether Facebook is a "good deal" for your marketing and advertising spend truly depends upon the numbers.

Suppose Bing clicks are $12 and Facebook actions are $1. Which one is best? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new client.
  • If 1% of Facebook visitors convert, that's $100 for a new client - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new client - that hurts!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and how the market reacts to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our web design agency, our graphic design services or our online advertising consulting services in New York call us today.

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social media marketing with facebook In South Huntington

Facebook Strategies Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an ad we test images, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our exceptional advertising campaign management is the crucial component in making the most of your marketing and advertising dollars with all online advertising, but especially with Facebook.

Our lead generation service in Suffolk and services of our display ads company on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063