Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In South Huntington
If you are trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In South Huntington, possessing the interests and geo targeting you want.
Needless to say, everything comes at a cost. You need to pay Facebook for the traffic you receive. The concern becomes, will it be worth the cost?
Once you appear in front of people In South Huntington, then what? It truly depends on what you would like to achieve. Are we sending people to your website? Are we hoping to get people In South Huntington to become fans of your page to build "authority" status and brand recognition? Are we looking for registrations?
Before launching your advertising campaign, we are able to help you to pinpoint precisely what you really need to achieve.
Reaching Your Prospects In South Huntington on Facebook
There are a variety of approaches to appear in front of an "Audience" on Facebook:
- Targeting those who have been to your website in the past (retargeting);
- People who are followers of your page;
- Prospects who have related pursuits (which include other pages on Facebook);
- Potential clients who meet demographic considerations;
- Prospects that are already your clients;
- and the list goes on...
With Facebook, we can easily target people - by gender, age, salary, occupation, job title, location, hobbies and more. These individuals end up part of an "audience" which may consist of many individuals. Facebook does not provide us with that list, but it will present our advertisements to individuals on that list that we have created.
We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.
Pluses and Minuses of Advertising on Social Media
Pro: Facebook's Advantage Over Search Engines: No Search Necessary
The main advantage Facebook offers In South Huntington is its capacity to get to prospects that are not proactively looking for what you offer. This does not necessarily mean they will not have an interest. It simply means they aren't proactively conducting a search when they see your ad. However, they most likely were seeking something such as what you provide quite recently.
The search engines like Google are restricted to people in fact searching. A person may be in the market for a lawyer, but if they are not performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.
Pro: Facebook is Great for Reaching Out to Local Markets
- Are you a lawyer? Health care provider? Home services company? A restaurant or store?
- For any company who conducts business locally In South Huntington Facebook is a great method to reach your target audience.
- We are able to target your prospects in several ways.
- Only want to reach women 35-65 in a couple of zip codes? Not a problem!
- Want to have a special offer on Thursdays? We are able to do that.
The appeal of Facebook is the capacity to target. You can operate a small campaign that functions in very big ways, by merely focusing on the right prospects, in the right area, with the right message.
Facebook Costs are Lower, but So are Conversion Rates...
In general, Facebook advertising is less expensive than Google and the other engines. They charge less per click. If you are choosing to pay per ad view (spending money on advertisements to be presented, instead of paying for clicks), that tends to come in less expensive as well.
However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a downside to Facebook. Rather, an individual is in some other mind-set.
Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they are searching because they have a actual need. They have a tendency to convert from surfer to prospect at a higher rate, because they have a need that they have to satisfy (finding legal help).
In contrast, an ad on Facebook might capture someone's focus. They may or may not be actively hunting for a lawyer, but still have the need.
For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.
So is Social Media Advertising on Facebook a Good Deal?
Whether Facebook is a "good deal" for your marketing spend truly depends upon the numbers.
Suppose Google mouse clicks are $14 and Facebook actions are $1. Which is superior? It depends.
- If 5% of Google visitors convert, that's $200+ for a new client.
- If 1% of Facebook actions convert, that's $100 for a new client - great!
- But of only 0.2% of Facebook visitors convert, that's $500+ for a new client - ouch!
The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and the way the market responds to you. The "correct answer" would be to test, modify, and test yet again.
Just remember to have your visuals strong before launching ads like these. For info about our Nassau web design agency, our graphic design websites in Suffolk or our online advertising consulting services in New York contact us today.
Facebook Promotions Need To Be Managed and Improved
Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an ad we test graphics, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.
Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our great advertising campaign management is the crucial component in making the most of your marketing and advertising dollars with all internet advertising, but especially with Facebook.