Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Plainview
If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Plainview, possessing the interests and geo targeting you seek.
Needless to say, everything comes at a cost. You do need to pay Facebook for the traffic you receive. The question becomes, can it be worth the cost?
When you reach people In Plainview, then what? It genuinely depends on what you would like to accomplish. Are we driving visitors to your site? Are we hoping to get people In Plainview to be fans of your page to build "authority" status and brand reputation? Are we looking for registrations?
Prior to launching your campaign, we are able to help you to pinpoint what it is that you need to achieve.
Reaching Your Prospects In Plainview on Facebook
There are lots of ways to appear in front of an "Audience" on Facebook:
- Targeting those who have visited your website in the past (retargeting);
- Individuals who are followers of your page;
- Prospects who have very similar pursuits (which include other pages on Facebook);
- Potential clients who meet demographic criteria;
- People who are currently your clients;
- and the list goes on...
With Facebook, we can easily focus on people - by gender, age, salary, career, job title, area, hobbies and more. These people end up part of an "audience" which can consist of many people. Facebook does not provide us with that list, however it will show our advertisements to people on that list that we have created.
We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.
Pros of Advertising on Social Media and Facebook
Pro: Facebook's Edge Over Google: No Search Needed
The main advantage Facebook offers In Plainview is its ability to reach prospects who are not proactively trying to find what you offer. This does not mean they won't have an interest. It simply means they aren't actively conducting a search when they see your ad. However, they probably were hoping to find something such as what you provide quite recently.
The search engines are limited to people in fact searching. A person may be interested in legal counsel, but if they aren't doing a search for one, those marketing in Google Adwords do not reach that prospect.
Pro: Facebook is Great for Getting into Regional Market Places
- Are you an attorney? Medical professional? Home services business? A restaurant or merchant?
- For any organization who conducts business locally In Plainview Facebook is a great way to appear in front of your audience.
- We are able to concentrate on your prospects in several ways.
- Only want to reach women 35-65 in a couple of zip codes? No worries!
- Want to have a special on Mondays? We are able to do that.
The beauty of Facebook is the ability to target. You can operate a small advertising campaign that functions in huge ways, by merely concentrating on the correct prospects, in the right market, with the appropriate message.
Facebook Costs are Lower, but So are Conversion Rates...
In general, Facebook advertising is less costly than Google and the other search engines. They cost significantly less per click. If you are choosing to pay per ad view (spending money on advertisements to be shown, instead of paying for clicks), that is likely to cost less as well.
However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a challenge with Facebook. Rather, the user is in a different frame of mind.
Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they're searching because they have a true need. They have a tendency to convert from surfer to lead at a higher rate, simply because they have a current need that they have to satisfy (finding legal help).
In contrast, an advertisement on Facebook may capture a person's attention. They might or might not be proactively looking for a lawyer, but still have the need.
For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.
So is Facebook a Great Deal?
Whether Facebook is really a "great deal" for your marketing dollars genuinely depends on the numbers.
Suppose Google clicks are $14 and Facebook actions are $1. Which is superior? It depends.
- If 5% of Google actions convert, that's $200+ for a new client.
- If 1% of Facebook actions convert, that's $100 for a new client - great!
- But of only 0.2% of Facebook visitors convert, that's $500+ for a new client - that hurts!
The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and exactly how the market reacts to you. The "right answer" would be to test, adjust, and test yet again.
Just remember to have your visuals strong before running ads like these. For info about our Nassau County web design agency, our graphic design websites on LI or our online marketing consulting services in Nassau call us today.
Facebook Strategies Need To Be Managed and Optimized
Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an ad we test pictures, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.
Some modifications can yield 2x-10x results, but until we test, you won't know. Our outstanding marketing campaign management is the critical component in making the most of your advertising and marketing spend with all online marketing, but especially with Facebook.