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Facebook & Social Media Advertising In Plainview

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Plainview

If you're trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing and advertising will give you access to people In Plainview, possessing the interests and geographic targeting you seek.

Of course, everything comes at a price. You do need to pay Facebook for the targeted traffic you receive. The concern becomes, is it worth the money?

After you reach people In Plainview, then what? It really depends on what you would like to accomplish. Are we pushing visitors to your web site? Are we hoping to get people In Plainview to be fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Prior to launching your campaign, we are able to help you to figure out precisely what you really need to accomplish.

Remember to let our website design company In Plainview to aid your practice to achieve results. Excellent designs designed by our website design company will help and secure results!

Plainview lead generation on Facebook
target your audience In Plainview with Facebook

Reaching Your Prospects In Plainview on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

  • Concentrating on people who have visited your site in the past (retargeting);
  • Prospects who are followers of your page;
  • Potential clients who may have very similar passions (including other pages on Facebook);
  • People who meet demographic factors;
  • People that are currently your clients;
  • and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, salary, profession, job title, area, passions and more. These individuals become part of an "audience" which may include many people. Facebook does not provide us with that list, but it will display our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The primary advantage Facebook offers In Plainview is its ability to appear in front of prospects that are not proactively looking for what you offer. This doesn't mean they won't be interested. It just means they are not actively performing a search when they view your advertisement. However, they probably were seeking something such as what you offer very recently.

The search engines like Google are restricted to the people in fact searching. A person may be in the market for legal counsel, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Getting into Local Markets

  • Are you an attorney? Medical professional? Home services business? A restaurant or merchant?
  • For any company who does business regionally In Plainview Facebook is a great way to appear in front of your target audience.
  • We can concentrate on your prospects in numerous ways.
  • Only need to reach women 35-65 in 3 zip codes? No worries!
  • Want to have a special on Wednesday? We can do that.

The beauty of Facebook is the capacity to target. You can run a small marketing campaign that behaves in very big ways, by merely concentrating on the correct prospects, in the right area, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less expensive than Google and the other search engines. They cost significantly less per click. If you are opting to pay per impression (paying for advertisements to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a challenge with Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they're searching since they have a true need. They tend to convert from web surfer to qualified prospect at a higher rate, simply because they have a current need that they must satisfy (finding legal help).

In contrast, an ad on Facebook may catch a person's attention. They may or may not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our Suffolk pay per click ad consultants, our local ad agency on Long Island, search engine optimization ad agency in Suffolk County or retargeting campaign in NY
please contact our offices.

So is Social Media Advertising on Facebook Worth It?

Whether Facebook is really a "good deal" for your marketing and advertising spend genuinely depends upon the numbers.

Suppose Bing mouse clicks are $11 and Facebook visitors are $1. Which one is best? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new client.
  • If 1% of Facebook actions convert, that's $100 for a new client - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new client - that hurts!

The point is... there is no "right answer." It will depend on your campaign, your offer, and how the marketplace reacts to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our NY website design experts, our graphic design services or our advertising consulting services call us today.

facebook marketing strategy
social media marketing with facebook In Plainview

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an ad we test pictures, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our superb campaign operations is the crucial component in making the most of your marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation service in Suffolk County and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063