Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Plainview
If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Plainview, with the interests and geographic targeting you want.
Obviously, everything comes at a cost. You do need to pay Facebook for the targeted visitors you receive. The concern becomes, is it worth the cost?
When you connect with people In Plainview, then what? It truly depends on what you want to achieve. Are we driving people to your site? Are we looking to get people In Plainview to become fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?
Prior to launching your advertising campaign, we can help you to pinpoint what it is that you really need to accomplish.
Reaching Your Prospects In Plainview on Facebook
There are a variety of ways to appear in front of an "Audience" on Facebook:
- Focusing on those who have visited your web site before (retargeting);
- People who are fans of your page;
- Prospects who may have similar pursuits (including other pages on Facebook);
- Individuals who meet demographic criteria;
- Individuals that are currently your customers;
- and the list goes on...
With Facebook, we're able to target people - by gender, age, income, career, job title, area, interests and even more. These individuals become part of an "audience" which may include any number of people. Facebook doesn't provide us with that list, however it will present our advertisements to individuals on that list that we have created.
We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.
Pluses and Minuses of Advertising on Facebook
Pro: Facebook's Edge Over Search Engines: No Search Necessary
The primary advantage Facebook offers In Plainview is its capability to reach prospects that are not proactively searching for what you offer. This does not mean they won't have an interest. It simply means they aren't actively performing a search when they view your ad. However, they probably were hoping to find something such as what you provide quite recently.
The search engines are restricted to the people actually searching. A prospect may be in the market for a lawyer, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.
Pro: Facebook is Fantastic for Getting to Regional Niches
- Are you an attorney? Health care provider? Home renovation company? A restaurant or retailer?
- For any company who conducts business regionally In Plainview Facebook is an excellent method to appear in front of your audience.
- We have the ability to target your prospects in numerous ways.
- Only want to reach women 35-65 in 3 zip codes? Not a problem!
- Want to have a special offer on Thursdays? We can do that.
The appeal of Facebook is the capacity to target. You can run a very small advertising campaign that functions in huge ways, by simply focusing on the correct prospects, in the right location, with the appropriate message.
Facebook Costs are Lower, but So are Conversion Rates...
In general, Facebook advertising is less pricey than Google and the other engines. They cost less per click. If you are opting to pay per ad view (paying for ads to be shown, instead of paying for clicks), that is likely to come in less expensive as well.
However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a challenge with Facebook. Rather, the user is in some other mind-set.
Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they're searching because they have a genuine need. They tend to convert from web surfer to qualified prospect at a greater rate, because they have a current need that they need to fulfill (finding legal help).
In comparison, an ad on Facebook may catch a person's focus. They might or might not be actively searching for an attorney, but still have the need.
For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.
If you would like to discuss the services of our Nassau County pay per click advertising company, our local advertising experts in Nassau, SEO ad agency in Suffolk or retargeting agencies in Suffolk County
please contact our offices.
So is Social Media Advertising a Great Deal?
Whether Facebook is a "great deal" for your marketing budget truly will depend on the numbers.
Suppose Bing clicks are $10 and Facebook visitors are $1. Which of these is better? It depends.
- If 5% of Google actions convert, that's $200+ for a new customer.
- If 1% of Facebook actions convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!
The point is... there isn't any "right answer." It all depends on your strategy, your offer, and the way the market responds to you. The "correct answer" would be to test, modify, and test all over again.
Just remember to have your design strong before launching ads like these. For info about our Nassau County web design professionals, our graphic design in Suffolk or our marketing consulting services in Nassau County contact us today.
Facebook Strategies Must Be Maintained and Improved
Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.
Some changes can yield 2x-10x results, but until we test, you will not know. Our great campaign management is the critical component in making the most of your marketing and advertising dollars with all online marketing, but particularly with Facebook.