Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Old Bethpage
If you're trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing will give you the means to access people In Old Bethpage, having the interests and geography you seek.
Needless to say, everything comes at a cost. You must pay Facebook for the targeted visitors you get. The question becomes, is it worth it?
After you connect with people In Old Bethpage, then what? It genuinely depends on what you want to achieve. Are we driving visitors to your website? Are we looking to get people In Old Bethpage to be fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?
Before starting your campaign, we can help you to determine what it is that you need to accomplish.
Reaching Your Prospects In Old Bethpage on Facebook
There are numerous methods to appear in front of an "Audience" on Facebook:
- Concentrating on individuals who have visited your site previously (retargeting);
- Prospects that are fans of your page;
- Individuals that have similar pursuits (including other pages on Facebook);
- Individuals who meet demographic criteria;
- Individuals that are already your clients;
- and the list goes on...
With Facebook, we will target people - by gender, age, income, career, job title, location, passions and even more. These individuals end up part of an "audience" which can include any number of individuals. Facebook doesn't provide us with that list, however it will present our advertisements to people on that list that we have created.
We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.
Pluses and Minuses of Advertising on Facebook
Pro: Facebook's Edge Over Google and Bing: No Search Necessary
The primary benefit Facebook offers In Old Bethpage is its ability to get to prospects who are not proactively looking for what you offer. This does not mean they won't have an interest. It simply means they are not actively conducting a search when they see your advertisement. However, they probably were looking for something such as what you provide very recently.
The search engines are restricted to the people actually searching. A person may be considering a lawyer, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.
Pro: Facebook is Fantastic for Getting into Local Areas
- Are you a lawyer? Health care provider? Home renovation business? A restaurant or store?
- For any company who does business locally In Old Bethpage Facebook is an excellent method to appear in front of your audience.
- We are able to concentrate on your prospects in numerous ways.
- Only need to reach women 35-65 in a couple of zip codes? Not a problem!
- Want to have a special offer on Wednesday? We are able to do that.
The beauty of Facebook is the ability to target. You can operate a small advertising campaign that behaves in huge ways, by just concentrating on the correct prospects, in the right geography, with the appropriate message.
Facebook Costs are Lower, but So are Conversion Rates...
In general, Facebook advertising and marketing is less pricey than Google and the other engines. They charge less for each click. If you are choosing to pay per impression (spending money on advertisements to be presented, instead of paying for clicks), that tends to cost less as well.
However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a downside to Facebook. Rather, the person is in a different frame of mind.
Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they are searching because they have a real need. They have a tendency to convert from web surfer to prospect at a greater rate, because they have a current need that they have to satisfy (finding legal help).
In comparison, an ad on Facebook might catch someone's interest. They might or might not be actively searching for a lawyer, but still have the need.
For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.
If you would like to talk about the services of our Nassau County pay per click ad agency, our local ad agency, SEO advertising agency in Nassau or retargeting companies in Suffolk County
please contact our offices.
So is Social Media Advertising a Good Deal?
Whether Facebook is really a "good deal" for your advertising dollars genuinely depends on the numbers.
Suppose Bing clicks are $12 and Facebook visitors are $1. Which is superior? It depends.
- If 5% of Google actions convert, that's $200+ for a new client.
- If 1% of Facebook visitors convert, that's $100 for a new client - great!
- But of only 0.2% of Facebook actions convert, that's $500+ for a new client - ouch!
The point is... there is no "correct answer." It will depend on your strategy, your offer, and the way the marketplace responds to you. The "right answer" would be to test, modify, and test yet again.
Just remember to have your design strong before running ads like these. For info about our LI web design professionals, our graphic design in Nassau or our online marketing consulting services in Suffolk County call us today.
Facebook Strategies Need To Be Maintained and Improved
Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an advertisement we test graphics, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.
Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our outstanding advertising campaign operations is the crucial component in making the most of your marketing dollars with all online marketing, but especially with Facebook.