Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Old Bethpage
If you're trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media marketing will provide you with the means to access people In Old Bethpage, possessing the interests and geo targeting you seek.
Needless to say, everything comes at a price. You need to pay Facebook for the traffic you receive. The question becomes, can it be worth the money?
Once you reach people In Old Bethpage, then what? It really depends on what you want to accomplish. Are we sending visitors to your web site? Are we trying to get people In Old Bethpage to become fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?
Before launching your campaign, we can help you to identify what it is that you really need to achieve.
Reaching Your Prospects In Old Bethpage on Facebook
There are numerous approaches to reach an "Audience" on Facebook:
- Concentrating on individuals who have been to your web site previously (retargeting);
- People who are followers of your page;
- People that have related interests (including other pages on Facebook);
- Prospects who meet demographic criteria;
- People that are already your customers;
- and the list goes on...
With Facebook, we're able to aim for individuals - by gender, age, salary, career, job title, location, pursuits and even more. These individuals become part of an "audience" which may include many people. Facebook doesn't give us that list, but it will present our advertisements to people on that list that we have created.
We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.
Pros of Advertising on Social Media
Pro: Facebook's Edge Over Google: No Search Needed
The primary advantage Facebook offers In Old Bethpage is its capacity to get to prospects who are not actively searching for what you offer. This does not mean they will not be interested. It just means they are not actively performing a search when they see your ad. However, they most likely were seeking something such as what you provide very recently.
The search engines are restricted to individuals in fact searching. A prospect may be in the market for an attorney, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.
Pro: Facebook is Fantastic for Getting into Local Niches
- Are you an attorney? Medical professional? Home repair company? A restaurant or merchant?
- For any organization who does business locally In Old Bethpage Facebook is a great technique to reach your target audience.
- We can focus on your prospects in several ways.
- Only wish to reach women 35-65 in a couple of zip codes? No worries!
- Want to have a special on Wednesday? We can do that.
The beauty of Facebook is the capacity to target. You can operate a small marketing campaign that behaves in huge ways, by just focusing on the correct prospects, in the right area, with the right message.
Facebook Costs are Lower, but So are Conversion Rates...
In general, Facebook marketing is less pricey than Google and the other search engines. They cost less per click. If you are choosing to pay per ad impression (spending money on advertisements to be presented, rather than paying for clicks), that is likely to cost less as well.
However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a problem with Facebook. Rather, the person is in some other state of mind.
Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they are searching since they have a true need. They tend to convert from surfer to lead at a greater rate, since they have a current need that they have to fulfill (finding legal help).
In contrast, an ad on Facebook may catch a person's focus. They might or might not be actively hunting for an attorney, but still have the need.
For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn below.
If you would like to talk about the services of our Nassau PPC ad agency, our local ad professionals in NY, search engine optimization gurus in Suffolk County or retargeting campaign in Nassau County
please contact our offices.
So is Facebook a Great Deal?
Whether Facebook is really a "great deal" for your advertising spend genuinely depends on the numbers.
Suppose Google clicks are $10 and Facebook visitors are $1. Which of these is better? It depends.
- If 5% of Google actions convert, that's $200+ for a new customer.
- If 1% of Facebook visitors convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!
The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and exactly how the market responds to you. The "correct answer" would be to test, adjust, and test all over again.
Just remember to have your design strong before running ads like these. For info about our Suffolk County web design consultants, our graphic design websites in New York or our marketing consulting services in Nassau call us today.
Facebook Campaigns Have To Be Maintained and Optimized
Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an ad we test pictures, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.
Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great advertising campaign management is the critical component in making the most of your marketing and advertising dollars with all internet advertising, but particularly with Facebook.