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Facebook & Social Media Advertising In New York

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into buyers In New York

If you are hoping to reach new buyers, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising will provide you with access to people In New York, with the interests and geographic targeting you seek.

Of course, everything comes at a cost. You must pay Facebook for the visitors you receive. The question becomes, can it be worth the cost?

After you connect with people In New York, then what? It really depends on what you want to accomplish. Are we pushing people to your web site? Are we looking to get people In New York to become fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Before starting your campaign, we are able to help you to pinpoint precisely what you need to accomplish.

Remember to talk to our website design agency In New York to work with your business to maximize results. Powerful designs from our website design company will help and drive results!

New York lead generation on Facebook
target your audience In New York with Facebook

Reaching Your Buyers In New York on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

  • Focusing on individuals who have visited your site in the past (retargeting);
  • Potential customers who are followers of your page;
  • Buyers that have very similar interests (including other pages on Facebook);
  • Individuals who meet demographic considerations;
  • People that are already your customers;
  • and the list goes on...

With Facebook, we can easily focus on people - by gender, age, income, career, job title, area, interests and more. These individuals become part of an "audience" which may consist of many individuals. Facebook does not provide us with that list, but it will show our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your buyers.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary benefit Facebook offers In New York is its capability to get to buyers that are not actively searching for what you offer. This does not mean they won't have an interest. It simply means they are not proactively performing a search when they view your ad. However, they most likely were seeking something such as what you offer quite recently.

The search engines like Google are limited to the people in fact searching. A prospect may be in the market for legal counsel, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not reach that buyer.

Pro: Facebook is Perfect for Reaching Local Niches

  • Are you a lawyer? Doctor? Home renovation business? A restaurant or retailer?
  • For any organization who does business regionally In New York Facebook is an excellent way to appear in front of your target audience.
  • We can target your buyers in many ways.
  • Only want to reach women 35-65 in 3 zip codes? Not an issue!
  • Want to have a special offer on Wednesday? We can do that.

The great thing about Facebook is the capacity to target. You can operate a small marketing campaign that behaves in huge ways, by merely concentrating on the right buyers, in the right location, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad impression (paying for advertisements to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a problem with Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they are browsing because they have a genuine need. They have a tendency to convert from web surfer to lead at a higher rate, because they have a current need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook may capture a person's interest. They may or may not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our PPC advertising consultants, our local ad company in Nassau, SEO professionals or retargeting agencies in Nassau County
please contact our offices.

So is Social Media Advertising on Facebook Worth It?

Whether Facebook is a "great deal" for your marketing spend truly will depend on the numbers.

Suppose Google mouse clicks are $14 and Facebook visitors are $1. Which of these is best? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and the way the marketplace reacts to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our web design company, our graphic design experts on L.I. or our marketing consulting services call us today.

facebook marketing strategy
social media marketing with facebook In New York

Facebook Strategies Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is vital. Within an advertisement we test images, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our exceptional marketing campaign management is the crucial component in making the most of your marketing and advertising spend with all internet advertising, but particularly with Facebook.

Our lead generation company on Long Island and services of our display advertising ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063