Advertising on Social Media and Facebook Gives Unprecedented Reach into buyers In New York
If you are hoping to reach new buyers, Facebook needs to be in your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In New York, possessing the interests and geographic targeting you want.
Obviously, everything comes at a price. You do need to pay Facebook for the traffic you get. The concern becomes, will it be worth the cost?
Once you reach people In New York, then what? It genuinely depends on what you would like to achieve. Are we sending people to your website? Are we looking to get people In New York to become fans of your page to generate "authority" status and brand reputation? Are we going for registrations?
Prior to launching your campaign, we can help you to identify precisely what you really need to achieve.
Reaching Your Buyers In New York on Facebook
There are a variety of methods to appear in front of an "Audience" on Facebook:
- Concentrating on individuals who have been to your web site before (retargeting);
- People who are fans of your page;
- Potential customers that have related pursuits (such as other pages on Facebook);
- People who meet demographic considerations;
- Buyers who are already your customers;
- and the list goes on...
With Facebook, we're able to target people - by gender, age, income, occupation, job title, location, passions and much more. These people become part of an "audience" which can include any number of people. Facebook does not provide us with that list, however it will present our ads to individuals on that list that we have created.
We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your buyers.
Pros of Advertising on Facebook
Pro: Facebook's Advantage Over Google: No Search Required
The main advantage Facebook offers In New York is its capacity to reach buyers that are not proactively looking for what you offer. This doesn't mean they won't have an interest. It just means they aren't actively performing a search when they see your advertisement. However, they probably were seeking something such as what you provide quite recently.
The search engines like Google are restricted to individuals in fact searching. A person may be interested in a lawyer, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not reach that buyer.
Pro: Facebook is Fantastic for Reaching Out to Regional Niches
- Are you a lawyer? Physician? Home repair company? A restaurant or merchant?
- For any business who does business regionally In New York Facebook is an excellent technique to reach your target audience.
- We have the ability to focus on your buyers in many ways.
- Only want to reach women 35-65 in a few zip codes? Not a problem!
- Want to have a special on Wednesday? We are able to do that.
The beauty of Facebook is the ability to target. You can operate a small marketing campaign that behaves in very big ways, by merely focusing on the right buyers, in the right area, with the right message.
Facebook Pricing is Lower, but So are Conversion Rates...
In general, Facebook marketing is less costly than Google and the other search engines. They charge significantly less per click. If you are opting to pay per ad view (paying for ads to be shown, instead of paying for clicks), that is likely to come in less expensive too.
However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a downside to Facebook. Rather, the person is in some other mind-set.
Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they're searching since they have a genuine need. They tend to convert from surfer to lead at a higher rate, because they have a current need that they must satisfy (finding legal help).
In contrast, an advertisement on Facebook may capture someone's interest. They might or might not be actively searching for an attorney, but still have the need.
For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.
If you would like to talk about the services of our Nassau PPC advertising consultants, our local advertising company in NY, SEO professionals in NY or remarketing campaign in Suffolk County
please contact our offices.
So is Social Media Advertising on Facebook a Good Deal?
Whether Facebook is a "good deal" for your advertising and marketing dollars genuinely will depend on the numbers.
Suppose Bing mouse clicks are $14 and Facebook actions are $1. Which one is best? It depends.
- If 5% of Google visitors convert, that's $200+ for a new customer.
- If 1% of Facebook actions convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!
The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and how the marketplace reacts to you. The "right answer" would be to test, modify, and test yet again.
Just remember to have your design strong before running ads like these. For info about our web design agency, our graphic design in NY or our online marketing consulting services in New York call us today.
Facebook Strategies Have To Be Maintained and Optimized
Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an advertisement we test graphics, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.
Some adjustments can yield 2x-10x results, but until we test, you won't know. Our great marketing campaign operations is the crucial component in making the most of your advertising dollars with all online marketing, but particularly with Facebook.