Facebook & Social Media Advertising In New York

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In New York

If you are trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In New York, possessing the interests and geography you seek.

Needless to say, everything comes at a price. You must pay Facebook for the targeted traffic you get. The concern becomes, is it worth the money?

When you reach people In New York, then what? It truly depends on what you would like to accomplish. Are we pushing people to your website? Are we trying to get people In New York to become fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your advertising campaign, we can help you to determine what it is that you need to accomplish.

Remember to reach out to our website design agency In New York to help you to succeed. Powerful designs by our website design company help you and secure results!

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target your audience In New York with Facebook

Reaching Your Prospects In New York on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

  • Focusing on people who have been to your website in the past (retargeting);
  • Individuals that are fans of your page;
  • People who may have related passions (such as other pages on Facebook);
  • Individuals who meet demographic considerations;
  • Individuals who are already your clients;
  • and the list goes on...

With Facebook, we're able to target individuals - by gender, age, income, occupation, job title, location, interests and even more. These individuals end up part of an "audience" which can include many individuals. Facebook does not give us that list, however it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary benefit Facebook offers In New York is its capability to reach prospects who are not actively trying to find what you offer. This does not necessarily mean they won't have an interest. It just means they are not actively performing a search when they view your ad. However, they most likely were looking for something like what you offer very recently.

The search engines like Google are limited to individuals in fact searching. A prospect may be considering an attorney, but if they are not performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Regional Areas

  • Are you an attorney? Physician? Home repair business? A restaurant or merchant?
  • For any organization who does business regionally In New York Facebook is an excellent technique to reach your target audience.
  • We have the ability to concentrate on your prospects in many ways.
  • Only want to reach women 35-65 in a couple of zip codes? No problem!
  • Want to have a special offer on Wednesday? We can do that.

The great thing about Facebook is the capacity to target. You can operate a small campaign that functions in huge ways, simply by focusing on the correct prospects, in the right area, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per impression (spending money on ads to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they are searching since they have a actual need. They tend to convert from surfer to qualified prospect at a higher rate, since they have a current need that they must fulfill (finding legal help).

In contrast, an ad on Facebook may catch a person's focus. They may or may not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our pay per click ad agency, our local advertising consultants, search engine optimization ad agency or retargeting agencies
please contact our offices.

So is Facebook Worth It?

Whether Facebook is really a "good deal" for your advertising dollars truly depends upon the numbers.

Suppose Bing clicks are $14 and Facebook visitors are $1. Which of these is superior? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new client.
  • If 1% of Facebook visitors convert, that's $100 for a new client - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new client - that hurts!

The point is... there isn't any "right answer." It all depends on your strategy, your offer, and exactly how the market responds to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our LI website design experts, our graphic design in NY or our marketing consulting services in NY call us today.

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social media marketing with facebook In New York

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is vital. Within an advertisement we test pictures, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our exceptional advertising campaign operations is the crucial component in making the most of your advertising dollars with all online marketing, but especially with Facebook.

Our lead generation service and services of our display advertising ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063