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Facebook & Social Media Advertising In New York

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into patients In New York

If you are hoping to find new patients, Facebook must be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In New York, possessing the interests and geo targeting you want.

Of course, everything comes at a price. You do need to pay Facebook for the targeted visitors you get. The question becomes, is it worth it?

When you reach people In New York, then what? It genuinely depends on what you want to accomplish. Are we pushing visitors to your web site? Are we hoping to get people In New York to be fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Prior to starting your marketing campaign, we can help you to determine what it is that you really need to accomplish.

Remember to speak with our website design experts In New York to aid your practice to maximize results. Strong designs developed by our website design experts help you and achieve results!

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target your audience In New York with Facebook

Reaching Your Patients In New York on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

  • Focusing on individuals who have been to your website before (retargeting);
  • Patients who are followers of your page;
  • People that have related interests (which include other pages on Facebook);
  • Patients who meet demographic factors;
  • People that are already your patients;
  • and the list goes on...

With Facebook, we're able to aim for people - by gender, age, income, profession, job title, location, pursuits and even more. These individuals end up part of an "audience" which may consist of any number of individuals. Facebook does not give us that list, but it will show our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your patients.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Required

The primary advantage Facebook offers In New York is its capability to get to patients who are not actively searching for what you offer. This does not necessarily mean they won't have an interest. It just means they are not proactively conducting a search when they see your ad. However, they most likely were looking for something such as what you provide very recently.

The search engines like Google are restricted to the people in fact searching. A prospect may be in the market for an attorney, but if they aren't doing a search for one, those marketing in prospect pay per click do not appear in front of that patient.

Pro: Facebook is Wonderful for Reaching Local Market Places

  • Are you an attorney? Health care provider? Home services company? A restaurant or store?
  • For any business who conducts business regionally In New York Facebook is a superb technique to appear in front of your audience.
  • We have the ability to focus on your patients in several ways.
  • Only need to reach women 35-65 in a couple of zip codes? No worries!
  • Want to have a special offer on Thursdays? We are able to do that.

The great thing about Facebook is the capacity to target. You can run a very small marketing campaign that behaves in huge ways, simply by targeting the right patients, in the right area, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad view (spending money on advertisements to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a problem with Facebook. Rather, an individual is in some other state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are searching since they have a actual need. They tend to convert from web surfer to qualified prospect at a greater rate, simply because they have a need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch someone's attention. They may or may not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to talk about the services of our PPC ad agency, our local advertising agency in Nassau, search engine optimization ad agency on LI or retargeting campaign in New York
please contact our offices.

So is Social Media Advertising on Facebook a Good Deal?

Whether Facebook is really a "good deal" for your advertising dollars truly depends on the numbers.

Suppose search engine clicks are $12 and Facebook clicks are $1. Which of these is best? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new patient.
  • If 1% of Facebook actions convert, that's $100 for a new patient - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new patient - that hurts!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and exactly how the market responds to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our website design agency, our graphic design companies in NY or our advertising consulting services call us today.

facebook marketing strategy
social media marketing with facebook In New York

Facebook Promotions Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an advertisement we test images, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our outstanding marketing campaign management is the essential component in making the most of your advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation company in Nassau and services of our display advertising ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063